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Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A man sits with his head in his hand, frowning at his phone.
Banking
10 million Americans are using advance loan apps to get their paychecks in advance—and it’s costing them hundreds of dollars more, report finds
By Sasha RogelbergOctober 18, 2026
Players are experiencing safety threats from ‘vitriol’ of prediction market users, 11x WNBA All-Star Nneka Ogwumike warns
MPW
Players are experiencing safety threats from ‘vitriol’ of prediction market users, 11x WNBA All-Star Nneka Ogwumike warns
By Sasha RogelbergOctober 16, 2026
ServiceNow CFO says leaders working 14 hours and getting 4 hours of sleep set a ‘terrible example’ for their employees
MPW
ServiceNow CFO says leaders working 14 hours and getting 4 hours of sleep set a ‘terrible example’ for their employees
By Sasha RogelbergOctober 16, 2026
Boardrooms are no longer rewarded for being right, Lumen CEO says, and it means executive partnerships are more important than ever
MPW
Boardrooms are no longer rewarded for being right, Lumen CEO says, and it means executive partnerships are more important than ever
By Sasha RogelbergOctober 16, 2026
Yum! Brands executive pushes back against AI hate: Taco Bell drive-thru bot has helped increase employee retention by making jobs easier
MPW
Yum! Brands executive pushes back against AI hate: Taco Bell drive-thru bot has helped increase employee retention by making jobs easier
By Sasha RogelbergOctober 14, 2026
Tech companies are overhauling company structures to justify AI spending, and it means AI agents could start appearing on org charts, Block CFO says
MPW
Tech companies are overhauling company structures to justify AI spending, and it means AI agents could start appearing on org charts, Block CFO says
By Sasha RogelbergOctober 13, 2026
Photo of Emma Grede
MPW
‘We talk ourselves out of it’: Entrepreneur Emma Grede never second-guesses herself
By Sasha RogelbergOctober 13, 2026
Unexpected blockbuster ‘Backrooms’ originated from a 4chan thread—and it’s one reason why legacy media sees advantages to the death of monoculture
MPW
Unexpected blockbuster ‘Backrooms’ originated from a 4chan thread—and it’s one reason why legacy media sees advantages to the death of monoculture
By Sasha RogelbergOctober 13, 2026
‘If you take your foot off the pedal at all, you will start to stall’: Women in C-suite roles have stagnated, and the reasons go beyond the pipeline
C-Suite
‘If you take your foot off the pedal at all, you will start to stall’: Women in C-suite roles have stagnated, and the reasons go beyond the pipeline
By Sasha RogelbergOctober 12, 2026
Josh Shapiro, wearing a suit, speaks into a microphone.
Politics
‘Never seen anything quite like it’: How rural Pennsylvania’s $165 million data center fight became representative of the bipartisan battle against AI
By Sasha RogelbergOctober 11, 2026
Two men operate a machine to string guitars.
Success
‘A very leaky pipeline’: 1.7 million trade jobs will open each year through 2035—and experts are scrambling to figure out how to fill them
By Sasha RogelbergOctober 9, 2026
A driver filled up his truck at a gas station.
Energy
‘Lipstick on a pig’: Trump’s red-dyed diesel plan is more midterms appeal than gas price solution, experts say—and even truckers are calling his bluff
By Sasha RogelbergOctober 8, 2026
Donald Trump holds a board with "Reciprocal Tariffs" printed on it, followed by a table.
Economy
Trump’s tariffs were meant to shrink the trade deficit—but the $106 billion gap just reached its widest since before ‘Liberation Day’
By Sasha RogelbergOctober 7, 2026
Jane Fraser, sitting on a light-colored chair onstage, speaks and gestures with her hand.
Banking
Citi shortens its analyst program to two years as Wall Street fights private equity for young talent
By Sasha RogelbergOctober 7, 2026
A woman in a yellow jacket in front of a "NO DATA CENTERS" sign, speaks with another woman with her hands on her hips.
Big Tech
Meet the ‘mini Erin Brockoviches’ fighting off eminent domain—and the shadow of Amazon—as a data center hands out $10,000 to their neighbors
By Sasha RogelbergOctober 4, 2026
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Personal Finance
Susan Dell is the one running the Dells’ $10 billion giving operation—and her biggest bets are on kids, health care, and UT Austinplaceholder alt text
By Sydney LakeOctober 17, 2026
North America
Alberta has the world’s fourth-largest oil reserves and sends 90% of its crude exports to the U.S. — It will vote on a first step to leaving Canadaplaceholder alt text
By Rob Gillies and The Associated PressOctober 17, 2026
Economy
U.S. debt interest payments hit $3 billion a day and jumped 8% in fiscal 2026 — faster than total federal spending, revenue and GDP growthplaceholder alt text
By Jason MaOctober 17, 2026
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