Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
RetailYour ‘proteinmaxxing’ is creating a whey shortage that’s ratcheting up prices and leaving snack companies to eat costs or make recipes worse
By Sasha RogelbergJune 21, 2026
AISam Altman was ‘0%’ excited to be a CEO of a public company—but OpenAI is taking steps to compete in the AI IPO blitz anyway
By Sasha RogelbergJune 19, 2026
AIThe Pentagon claims a 1,775% boost in AI use is paying off the DOGE promise a year later—but adoption is still under 50%
By Sasha RogelbergJune 19, 2026
EconomyTokens are getting cheaper, but companies are spending even more on AI as a result, top economist warns
By Sasha RogelbergJune 17, 2026
RetailPizza Hut is getting the private equity treatment in a $2.7 billion deal as its owner offloads the brand that defined 1990s dining nostalgia
By Sasha RogelbergJune 16, 2026
PoliticsData center hate is snowballing, and construction setbacks in the first three months of 2026 have already exceeded last year’s, report finds
By Sasha RogelbergJune 16, 2026
AI‘The cost of compute is far beyond the costs of the employee’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergJune 14, 2026
C-SuiteSpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
By Sasha RogelbergJune 13, 2026
Future of WorkDespite his new trillionaire status, Elon Musk says money ‘will stop being relevant’ in the future because of AI
By Sasha RogelbergJune 12, 2026
EconomyYou can blame America’s plummeting fertility rate on the iPhone, study finds: ‘People are all depressed and alone and doomscrolling’
By Sasha RogelbergJune 12, 2026
SuccessOlympic champion Shaun White says AI is ‘leveling the playing field’ for professional athletes
By Sasha RogelbergJune 11, 2026
EnergyAnalysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
AIFrom the Trump administration to Kevin O’Leary, there’s a new narrative that China is to blame for plummeting data center popularity
By Sasha RogelbergJune 10, 2026
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