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Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Donald Trump sits in the Oval Office with people in cowboy hats standing behind him
North America
Trump promised 300,000 tons of beef imports at lower tariff rates to reduce grocery costs. Instead, shipments have lagged and prices haven’t budged
By Sasha RogelbergOctober 26, 2026
Two young men play Xbox in front of a green background.
Big Tech
Cloud gaming was once billed as cheaper than buying titles. But new pricing from Microsoft’s Xbox is eroding that argument, gamers say
By Sasha RogelbergOctober 26, 2026
A person wearing all black throws a chair at a glass window in the midst of a riot.
Retail
Looters hit 3,000 French businesses. Within hours, the haul was trending on Vinted under the riot’s date
By Sasha RogelbergOctober 23, 2026
Elon Musk, wearing a suit, frowns and looks to his right.
Law
Judge: Federal government lawyers ‘barely defend’ giving Elon Musk’s DOGE illegal access to government data
By Sasha RogelbergOctober 22, 2026
Jimmy Donaldson smiles at the camera in front of a blue background.
Arts & Entertainment
‘You’re no longer an influencer … you’re a cofounder’: MrBeast’s business resembles a Fortune 500 holding company, investor Steven Bartlett says
By Sasha RogelbergOctober 21, 2026
Ken Paxton stands behind a podium and Donald Trump stands next to him.
AI
Political campaigns have poured $137 million on AI-made ads ahead of a crucial midterm—after spending virtually nothing last election cycle
By Sasha RogelbergOctober 21, 2026
Shohei Ohtani frowns as he holds a baseball bat up with one arm.
Investing
Prediction markets are now ‘bespoke insurance’ for businesses, and a Los Angeles restaurant group’s $60,000 hedge on Kalshi is the latest example
By Sasha RogelbergOctober 19, 2026
A man sits with his head in his hand, frowning at his phone.
Banking
10 million Americans are using advance loan apps to get their paychecks in advance—and it’s costing them hundreds of dollars more, report finds
By Sasha RogelbergOctober 18, 2026
Players are experiencing safety threats from ‘vitriol’ of prediction market users, 11x WNBA All-Star Nneka Ogwumike warns
MPW
Players are experiencing safety threats from ‘vitriol’ of prediction market users, 11x WNBA All-Star Nneka Ogwumike warns
By Sasha RogelbergOctober 16, 2026
ServiceNow CFO says leaders working 14 hours and getting 4 hours of sleep set a ‘terrible example’ for their employees
MPW
ServiceNow CFO says leaders working 14 hours and getting 4 hours of sleep set a ‘terrible example’ for their employees
By Sasha RogelbergOctober 16, 2026
Boardrooms are no longer rewarded for being right, Lumen CEO says, and it means executive partnerships are more important than ever
MPW
Boardrooms are no longer rewarded for being right, Lumen CEO says, and it means executive partnerships are more important than ever
By Sasha RogelbergOctober 16, 2026
Yum! Brands executive pushes back against AI hate: Taco Bell drive-thru bot has helped increase employee retention by making jobs easier
MPW
Yum! Brands executive pushes back against AI hate: Taco Bell drive-thru bot has helped increase employee retention by making jobs easier
By Sasha RogelbergOctober 14, 2026
Tech companies are overhauling company structures to justify AI spending, and it means AI agents could start appearing on org charts, Block CFO says
MPW
Tech companies are overhauling company structures to justify AI spending, and it means AI agents could start appearing on org charts, Block CFO says
By Sasha RogelbergOctober 13, 2026
Photo of Emma Grede
MPW
‘We talk ourselves out of it’: Entrepreneur Emma Grede never second-guesses herself
By Sasha RogelbergOctober 13, 2026
Unexpected blockbuster ‘Backrooms’ originated from a 4chan thread—and it’s one reason why legacy media sees advantages to the death of monoculture
MPW
Unexpected blockbuster ‘Backrooms’ originated from a 4chan thread—and it’s one reason why legacy media sees advantages to the death of monoculture
By Sasha RogelbergOctober 13, 2026
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