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Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A child holds up two video game cases and stands next to an adult wearing a PlayStation shirt.
Law
Once a champion for physical media, Sony is now telling PlayStation customers they don’t actually own the digital video games they paid $70 for
By Sasha RogelbergSeptember 1, 2026
A Starbucks barista stands behind the counter and pours a liquid into a cup.
Retail
Starbucks is discontinuing a blending powder for drinks after particles went ‘airborne’ and baristas say left them coughing and falling ill
By Sasha RogelbergSeptember 1, 2026
Trinity Rodman battles Sarah Gorden on the soccer pitch.
North America
Women’s professional soccer has a champagne problem: A packed calendar around the World Cup that will test the sustainability of its mega growth
By Sasha RogelbergAugust 30, 2026
A man with a headset sits at a desk in a call center.
Economy
The AI boom hasn’t stopped U.S. companies from hiring cheap offshore labor, and overseas call center employment is still skyrocketing
By Sasha RogelbergAugust 29, 2026
Donald Trump, standing behind a podium, pantomimes holding a gun.
North America
DOJ is turning to an ancient body of law to capture Iranian oil tankers. It’s been so long since the U.S. used it, ‘we’d have to conduct a séance’
By Sasha RogelbergAugust 28, 2026
Three people stand next to each other and pose for a picture. Herbert Wertheim, wearing a red tie and fedora, stands on the left.
Personal Finance
An 87-year-old American billionaire bought the first Ferrari Luce for $40 million, and the purchase could save him $13 million in taxes
By Sasha RogelbergAugust 28, 2026
Pete Hegseth runs his hand through his hair and holds a microphone with his other hand.
Politics
Pete Hegseth is worried about the Pentagon’s ‘Soviet-style bureaucracy,’ but the military’s $285 billion maintenance mess is all-American
By Sasha RogelbergAugust 27, 2026
A man sits at a desk with a LinkedIn display behind him.
AI
Over 1 million people clicked LinkedIn’s ‘seems like AI slop’ button as the platform fights to keep ‘dead internet theory’ from becoming reality
By Sasha RogelbergAugust 25, 2026
Photo of Elon Musk
Economy
‘It’s hard to know exactly what the objective of DOGE was’: Former IRS boss warns Elon Musk’s cuts to the tax agency will be felt in years to come
By Sasha RogelbergAugust 24, 2026
A man sits in the driver’s seat of a truck, frowning.
Investing
American billionaires are showing off their farmland for elaborate hobbies, but a buying spree among the ultrarich risks pricing farmers out
By Sasha RogelbergAugust 23, 2026
Two young men sit in the stands at a sports event and smile while looking at a phone
Lifestyle
‘This is a money-losing proposition for most of these individuals’: Americans are draining stock portfolios to shovel more money into sports betting
By Sasha RogelbergAugust 22, 2026
Donald Trump, standing behind a podium, points in front of him with Scott Bessent standing behind him.
Economy
‘Damage from the chaotic tariff regime cannot be refunded’: The $100 billion in refunds have wiped out revenue the import taxes brought in since May
By Sasha RogelbergAugust 21, 2026
Scott Kupor, wearing a suit, looks forward and frowns.
Politics
Exclusive: The man leading Trump’s RTO charge for government workers says he filmed a video in front of a blank wall to avoid work-from-home suspicion
By Sasha RogelbergAugust 20, 2026
‘Buyers aren’t yet opening their wallets’: AI-generated assets are flooding marketplaces, but consumers are snubbing them for human-made products
AI
‘Buyers aren’t yet opening their wallets’: AI-generated assets are flooding marketplaces, but consumers are snubbing them for human-made products
By Sasha RogelbergAugust 20, 2026
Larry Page and Sergey Brin smile in front of old Google servers.
Leadership
Google’s founders didn’t market test Alphabet’s name before launching the now $1.9 trillion juggernaut. Here’s the advice Steve Jobs gave Larry Page
By Sasha RogelbergAugust 19, 2026
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Success
Billionaire TikTok founder is now the richest person in all of Asia, with a $105 billion net worth—he's gained $92 billion since 2019 thanks to AIplaceholder alt text
By Emma BurleighSeptember 17, 2026
Personal Finance
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By Joseph HostetlerSeptember 17, 2026
Big Tech
Elon Musk, the world’s richest man, says he’s living in an Airstream trailer to oversee xAI’s biggest expansion yetplaceholder alt text
By Marco Quiroz-GutierrezSeptember 15, 2026
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