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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Men in suits stand behind yellow police tape outside a Manhattan hotel.
FinanceUnitedHealth spent $1.7 million on executive security last year, 4 times the corporate average. Experts expect the figure to keep climbing
By Sasha RogelbergApril 23, 2025
Protesters holding a sign walk across Harvard Yard.
EconomyTrump’s feud with Harvard has fueled a ‘wealth spiral effect’ that could spook ultra-wealthy Boston residents into spending less, policy expert says
By Sasha RogelbergApril 22, 2025
Two women on stage look at each other while holding up several shirts.
RetailQVC CEO downplays tariff panic with silver lining, saying ‘all retailers are experiencing this together’ and the levies ‘shouldn’t preference’ one company over another
By Sasha RogelbergApril 19, 2025
Elon Musk points behind him to a Tesla Cybertruck.
RetailTesla is reportedly pulling workers off Cybertruck factory lines and dropping production targets for the model amid plummeting sales
By Sasha RogelbergApril 17, 2025
People on the sidewalk walk past a Chase bank.
FinanceJPMorgan is going after even more customers who allegedly cashed in on the ‘infinite money glitch’ stemming from an ATM malfunction
By Sasha RogelbergApril 16, 2025
Donald Trump
Retail‘The Trump administration can’t ignore Boeing,’ BofA says after China reportedly halts imports from the U.S. aircraft manufacturer
By Sasha RogelbergApril 15, 2025
A barista with a black shirt and green apron fills up a cup with coffee.
RetailStarbucks will now require workers to ditch their colorful shirts in favor of black tops and neutral pants
By Sasha RogelbergApril 14, 2025
Elon Musk, wearing a MAGA hat, puts his fingers to his lips and he looks forward.
FinanceDOGE’s private contract crackdown has eliminated more than 120 Deloitte contracts—more than twice the amount of any other consultancy
By Sasha RogelbergApril 3, 2025
Photo of Elon Musk
PoliticsDOGE’s access to the payroll system of 276,000 federal employees puts government on path to have ‘unprecedented power and control’ over Americans’ information, experts say
By Sasha RogelbergApril 1, 2025
Robert F. Kennedy Jr. looks forward, while Donald Trump looks back at him.
FinanceModerna and Novavax shares plunge after key FDA official steps down, citing discord with RFK Jr. who he says ‘wishes subservient confirmation of his misinformation and lies’
By Sasha RogelbergMarch 31, 2025
Pete Hegseth, standing in front of a line of American flags, speaks and gestures broadly with both hands.
PoliticsOracle is reportedly among a wave of tech giants hit by DOGE cuts, as defense secretary balks at ‘throwing more good taxpayer money after bad’
By Sasha RogelbergMarch 28, 2025
Steve Witkoff, wearing a suit, looks to the left while standing outside.
PoliticsTop Trump aide in Signal chat was in Russia while the text stream was active—but denies he had personal or government-issued phone with him
By Sasha RogelbergMarch 26, 2025
Elon Musk presses his hands together on a table. He is wearing a red "Trump was right about everything" hat.
PoliticsTrump will be ‘pretty much satisfied’ with Elon Musk’s DOGE cuts in a few months, he tells Cabinet: ‘Our country was riddled with fat, and we’re getting rid of the fat’
By Sasha RogelbergMarch 25, 2025
Reid Hoffman speaks in front of a patterned blue background.
PoliticsLinkedIn cofounder Reid Hoffman says it’s not the speed of the Trump administration’s changes that pose a danger to U.S., it’s the ‘unwarranted’ risks
By Sasha RogelbergMarch 24, 2025
Elon Musk stands and holds his jacket open to reveal a "Tech support" T-shirt.
Finance‘The Big Short’ investor who predicted the 2008 crash warns the market is ‘underestimating’ the economic impact of DOGE’s mass spending cuts
By Sasha RogelbergMarch 21, 2025
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