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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A row of homes in the city of Starbase
PoliticsElon Musk’s SpaceX company town is reportedly notifying residents they may ‘lose the right to continue’ using their property amid zoning push
By Sasha RogelbergMay 30, 2025
Elon Musk looks to his left and frowns. He is sitting in the Oval Office.
RetailTesla shareholders beg for Elon Musk to focus on the company, asking the CEO to work at least 40 hours a week
By Sasha RogelbergMay 30, 2025
Tarang Amin speaks in front of a blue curtain.
Retaile.l.f. CEO says customers were ‘quite positive’ about the beauty giant raising prices due to tariffs: ‘We’re not trying to pull anything over on anyone’
By Sasha RogelbergMay 29, 2025
Tarang Amin and Hailey Bieber lean on a glass table and look forward.
RetailE.l.f.’s acquisition of Hailey Bieber’s Rhode is a $1 billion bet on Gen Alpha
By Sasha RogelbergMay 28, 2025
Dara Khosrowshahi speaks on stage and holds his palms in front of him, pressed together.
LifestyleUber CEO says rideshare ‘freed up’ his son from having to get a driver’s license—and he’s one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 27, 2025
Donald Trump, speaking into a microphone, holds up a poster listing reciprocal tariffs.
EconomyWells Fargo warns Trump’s tariffs won’t bring back American manufacturing jobs, which will need a minimum $2.9 trillion investment to regain peak
By Sasha RogelbergMay 23, 2025
A frowning man holds the door open to an Urban Outfitters.
RetailTariffs are threatening the accuracy of fall fashion trends by forcing earlier clothing shipments amid supply-chain headaches, Urban Outfitters CEO says
By Sasha RogelbergMay 22, 2025
A woman picks up and looks at a steel pot in a store.
RetailT.J. Maxx and Marshalls can ‘insulate’ themselves from tariffs because their business model is scooping up other retailers’ unsold inventory
By Sasha RogelbergMay 22, 2025
A woman sitting at a desk surrounded by computers, had her head in her hand.
SuccessAI in the workplace is nearly 3 times more likely to take a woman’s job as a man’s, UN report finds
By Sasha RogelbergMay 20, 2025
A woman sitting at a desk closes her laptop.
SuccessManagers are more likely to deny promotions to workers who unplug after work hours, even though they know it’s better for productivity, study finds
By Sasha RogelbergMay 20, 2025
Elon Musk is wearing a cheese hat and standing in front of a giant American flag background.
PoliticsElon Musk is being sued for allegedly not paying swing state voters the $100 he promised them to sign a petition
By Sasha RogelbergMay 16, 2025
Tim Cook shows Donald Trump a piece of technology while standing in a factory.
TechTrump is playing a ‘game of chicken’ with Tim Cook over Apple’s India production to pressure for ‘full-blown’ U.S. manufacturing, analyst says
By Sasha RogelbergMay 15, 2025
A group of several dozen businessmen stand together for a picture.
TechNvidia’s huge deal with AI startup Humain puts Saudi Arabia at ‘the front of the line’ of global chip customers, Dan Ives says
By Sasha RogelbergMay 14, 2025
Norway Wealth Fund CEO Nicolai Tangen, wearing a suits, gestures with his left hand in front of a light blue background.
Future of WorkNorway Wealth Fund is freezing hiring to focus on AI use, despite research showing AI projects seldom offer a return in investment
By Sasha RogelbergMay 13, 2025
Sean Duffy speaks into a microphone on a podium in front of several flags on stage.
PoliticsThe FAA has resorted to buying parts on eBay because its equipment is so old, Transportation Secretary Sean Duffy says
By Sasha RogelbergMay 12, 2025
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