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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Jensen Huang, in a black leather jacket, stands on stage with a rocky mountain background projected behind him.
Finance
The S&P 500 is ‘extremely concentrated,’ Apollo economist says, warning the best AI investment may not be in the Magnificent 7
By Sasha RogelbergJuly 25, 2025
A man in a vest pays at the Chipotle counter.
Retail
Chipotle CEO says there’s ‘no smoking gun’ for burrito sales dip—but he wants customers to give the chain more ‘credit’ for affordable prices
By Sasha RogelbergJuly 24, 2025
Elon Musk’s Tesla Diner is a next step in the beleaguered EV-maker’s plan to create an ‘all-encompassing brand,’ analyst Dan Ives says
Retail
Elon Musk’s Tesla Diner is a next step in the beleaguered EV-maker’s plan to create an ‘all-encompassing brand,’ analyst Dan Ives says
By Sasha RogelbergJuly 23, 2025
Mary Barra gestures and speaks in front of a black background.
Finance
GM’s $1.1 billion tariff hit bolsters mounting evidence that Americans are the ones footing the bill for Trump’s import taxes
By Sasha RogelbergJuly 22, 2025
Two men look at a truck in a parking lot.
Retail
Budget-friendly cars under $30,000 are overshadowed by amenity-stuffed, luxury models, new data shows
By Sasha RogelbergJuly 22, 2025
Brian Niccol, in front of a green background, is smiling.
Success
For the first time since COVID, more than half of Fortune 100 desk workers are mandated to fully return to work, report finds
By Sasha RogelbergJuly 18, 2025
Donald Trump, sitting at his desk, point in front of him.
Economy
Trump’s bid to add cane sugar to Coke would cost America thousands of agricultural jobs, trade group warns
By Sasha RogelbergJuly 17, 2025
Billy McFarland, sitting in front of a lit blue background, looks forward and frowns.
Finance
Fyre Festival sells on eBay for $245K, a sum so low it wouldn’t have been able to afford disgraced founder Billy McFarland some tickets at his own event
By Sasha RogelbergJuly 16, 2025
Gene Seroka looks to his right as he speaks in a shipyard.
Finance
After widespread slowdown, Port of LA import surge is a sign Trump’s ‘whipsaw’ tariffs sparked ‘one last’ stockpiling push, executive director says
By Sasha RogelbergJuly 15, 2025
Donald Trump bangs a gavel as a group of legislators around him applaud.
Economy
For the first time in 50 years, the U.S. will likely experience negative net migration, shrinking the U.S. workforce—and economic growth by extension
By Sasha RogelbergJuly 15, 2025
A man sits in a plane seat with an eye mask on.
Lifestyle
People have a clever way of making money off airlines to essentially travel for free—and it’s all about looking for an overbooked flight
By Sasha RogelbergJuly 9, 2025
A man in front of a desk in an office looks out a window.
Success
Workday and Amazon’s alleged AI employment biases are among myriad ‘oddball results’ that could exacerbate hiring discrimination
By Sasha RogelbergJuly 5, 2025
Workers march and hold signs reading, "Starbucks Workers United."
Finance
The next phase of Starbucks’ turnaround plan is offering executives up to $6 million in stock grants, as baristas scrap to get annual raises above 2%
By Sasha RogelbergJuly 3, 2025
A person welds a piece of metal on a factory bench.
Economy
Goldman Sachs warns tariffs won’t help the U.S. boost manufacturing productivity as tech in American factories continues to lag
By Sasha RogelbergJune 28, 2025
Elon Musk, wearing a suit, carries a paper cup in his hand.
Economy
Job openings among the largest U.S. federal contractors have plummeted at 25x the rate of all other jobs amid DOGE cuts, report finds
By Sasha RogelbergJune 27, 2025
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Success
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Personal Finance
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