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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Steve Eisman looks to his left and holds up two fingers.
Economy
‘Big Short’ investor warns the precarious tariff environment reminds him of WWI—and a trade war would send the U.S. into a recession
By Sasha RogelbergJune 18, 2025
Donald Trump, sitting at his desk in the Oval Office, looks down at his phone.
Tech
Trump’s $499 ‘built in the U.S.’ smartphone will likely be made in China, analysts say, making it subject to his own tariff policy
By Sasha RogelbergJune 18, 2025
Gene Seroka stands in front of the Port of Los Angeles and looks to his left.
Economy
Port of LA imports fell nearly 20% in May, and it may mean higher prices and fewer choices on back-to-school and Halloween items
By Sasha RogelbergJune 16, 2025
Donald Trump looks on at Jensen Huang, who is speaking in front of a podium.
AI
Nvidia is nixing China from its financial forecasts because U.S. restrictions on chip sales have tightened so much, Jensen Huang says
By Sasha RogelbergJune 13, 2025
Donald Trump, holding a black umbrella, boards Air Force One.
Tech
Boeing’s Air Force One production is facing continued delays because the manufacturer can’t consistently hire and retain mechanics
By Sasha RogelbergJune 13, 2025
Three people pick up wreckage next to a crashed jet, surrounded by smoke.
Finance
Boeing stock sinks after fatal crash of Air India Dreamliner, the same model whistleblowers warned the FAA about
By Sasha RogelbergJune 12, 2025
Students exit a Waymo car stopped on the street.
Tech
Goldman Sachs predicts autonomous cars will slash insurance costs by 50%—but could create headaches in figuring out fault in accidents
By Sasha RogelbergJune 11, 2025
Elon Musk, wearing a DOGE hat and standing in the Oval Office, looks down and chews his lip.
Politics
Tesla could lose billions in revenue as Trump administration weighs eliminating a key regulatory credit loophole
By Sasha RogelbergJune 10, 2025
Robert Isom speaks at a podium while a group of people stand behind him.
Travel & Leisure
After an American Airlines plane caught fire, the National Transportation Safety Board finds engine parts installed backward
By Sasha RogelbergJune 6, 2025
Trump speaks behind a podium while holding up a sign listing reciprocal tariffs.
Economy
NY Federal Reserve finds a ‘significant share’ of companies saying they raised prices on goods not affected by tariffs
By Sasha RogelbergJune 5, 2025
A group of young women sit around a table at a restaurant.
Health
The Ozempic boom could be bad news for restaurants as more than half of GLP-1 users report cutting back on dining out, report finds
By Sasha RogelbergJune 4, 2025
Greg Abbott, wearing a dark suit, sits behind a microphone and looks to his right.
Health
Doritos and Mountain Dew could carry a new ‘not recommended for human consumption’ warning under landmark Texas bill
By Sasha RogelbergJune 4, 2025
Photo of Mark Cuban
Finance
Mark Cuban says consumers may actually see lower prices due to tariff uncertainty as companies deal with the aftermath of stockpiling goods
By Sasha RogelbergJune 2, 2025
A row of homes in the city of Starbase
Politics
Elon Musk’s SpaceX company town is reportedly notifying residents they may ‘lose the right to continue’ using their property amid zoning push
By Sasha RogelbergMay 30, 2025
Elon Musk looks to his left and frowns. He is sitting in the Oval Office.
Retail
Tesla shareholders beg for Elon Musk to focus on the company, asking the CEO to work at least 40 hours a week
By Sasha RogelbergMay 30, 2025
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