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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Mark Cuban, standing in a basketball arena, gives a thumbs up.
Arts & Entertainment
Mark Cuban slams the NBA for focusing on tanking and ignoring the real issue for fans: ‘It should worry more about pricing fans out of games’
By Sasha RogelbergFebruary 18, 2026
Malcolm Gladwell, sitting behind a microphone, holds his hand up next to him.
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, ‘don’t go to Harvard.’ You may end up at the bottom of your class and drop out
By Sasha RogelbergFebruary 14, 2026
Donald Trump shrugs as he stands behind the podium in the White House briefing room.
North America
90% of Trump’s tariffs are paid for by American consumers and companies, New York Fed says
By Sasha RogelbergFebruary 13, 2026
A woman on the street holding a carboard sign reading, "We say NO to the data center"
Energy
Middle-class Americans are paying for the data center and AI boom with higher electric bills and even food costs, Goldman Sachs warns
By Sasha RogelbergFebruary 13, 2026
Donald Trump, holding two babies in his arms, leans over to kiss on on the head.
Future of Work
‘Fertility president’ Trump has demanded a baby boom, and Stanford researchers have a solution: Let more people work from home
By Sasha RogelbergFebruary 12, 2026
Jerome Powell, standing behind the podium, looking out in front of him.
Investing
Wall Street’s top analyst sees something weird going on with gold and interest rates, and warns inflation risks are rewriting market logic
By Sasha RogelbergFebruary 11, 2026
A Chipotle server looks up as she stands behind the counter holding a burrito bowl.
Retail
Chipotle’s CEO isn’t worried about raising prices—most of his customers make more than $100k anyway
By Sasha RogelbergFebruary 10, 2026
David Risher, wearing a patterned shirt, speaks in front of a bright magenta background.
C-Suite
Lyft CEO David Risher is still a driver for the company: It made him realize being even one minute late could cost the customer their job
By Sasha RogelbergFebruary 9, 2026
A girl carrying a bag of tennis balls and a tennis racket gets into the backseat of a car.
North America
Lyft introduces feature to help get teenagers out of the house: ‘The problems of 2026 are social isolation and too much screen time’
By Sasha RogelbergFebruary 9, 2026
Eileen GU, wearing a red and while Beijing Olympics coat, smiles with her skis.
Success
Freestyle skier Eileen Gu says she suffered ‘post-Olympic depression’: ‘You can win the Olympics and still just enter the deepest rut of your life’
By Sasha RogelbergFebruary 7, 2026
Drake Maye holds onto an AFC Conference Champion hat as he smiles on the field.
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
A woman holds up a peace sign as she runs in the New York City Marathon.
Retail
Gen Z’s latest status symbol is running a marathon—and it’s terrible news for Gucci, Louis Vuitton, and Hermès
By Sasha RogelbergFebruary 6, 2026
Ray Dalio, wearing a suit and sitting in a beige chair, speaks and gestures with his hand.
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
Protesters in coats and hats hold up signs protesting ICE
Economy
‘Immigrants are subsidizing the U.S. government’: how the undocumented helped shrink the deficit by $14.5 trillion over 3 decades
By Sasha RogelbergFebruary 3, 2026
Andy Jassy speaks onstage.
AI
If AI is roiling the job market, the data isn’t showing it, Yale Budget Lab report says, raising questions of ‘AI-washing’ to justify mass layoffs
By Sasha RogelbergFebruary 2, 2026
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Success
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Personal Finance
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