Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
TechDoctors who used AI assistance in procedures became 20% worse at spotting abnormalities on their own, study finds, raising concern about overreliance
By Sasha RogelbergAugust 26, 2025
TechElon Musk tried to court Mark Zuckerberg to help him finance xAI’s attempted $97 billion OpenAI takeover, court filing shows
By Sasha RogelbergAugust 22, 2025
LawAirline customers are suing Delta and United, claiming millions of travelers paid extra for window seats only to be seated next to windowless walls
By Sasha RogelbergAugust 21, 2025
EconomyBeyond snubbing Tinder, Bumble, and casual flings, more than half of Gen Z is spending $0 monthly on dating, BofA finds
By Sasha RogelbergAugust 21, 2025
GlobalCar buyers have to pay extra to unlock horsepower on Volkswagen vehicles—an ‘uphill battle’ subscription model that has drawn the ire of customers
By Sasha RogelbergAugust 19, 2025
SuccessWorkers are ‘job hugging’ in a stagnant labor market, but growing resentment means they could bail as soon as the next Great Resignation comes
By Sasha RogelbergAugust 18, 2025
AI‘Godfather of AI’ says tech companies should imbue AI models with ‘maternal instincts’ to counter the technology’s goal to ‘get more control’
By Sasha RogelbergAugust 14, 2025
PoliticsSwitzerland warns its companies that no, they can’t dodge Trump’s tariffs by routing goods through the tiny neighboring country of Liechtenstein
By Sasha RogelbergAugust 13, 2025
RetailFord’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes
By Sasha RogelbergAugust 12, 2025
RetailStarbucks asks customers in South Korea to stop bringing printers and desktop computers into stores as workers transform cafés into remote offices
By Sasha RogelbergAugust 11, 2025
TechAir Force bid for Tesla Cybertrucks in target practice symbolizes the ‘evolving’ relationship between the Pentagon and Big Tech, expert says
By Sasha RogelbergAugust 10, 2025
TechApple CEO Tim Cook’s $100 billion commitment to U.S. manufacturing came with a gift for Trump: a glass ‘Made in USA’ plaque mounted on 24-karat gold
By Sasha RogelbergAugust 7, 2025
AIGoldman Sachs economist warns Gen Z tech workers are first on the chopping block as AI shows signs of shaking up the labor market
By Sasha RogelbergAugust 6, 2025
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