• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnergyOil Prices

Oil prices may be falling, but for the wrong reason: ‘Demand destruction’ throttling global consumption, report finds

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
April 16, 2026, 3:07 AM ET
A person wearing a red hat has their hand on a gas pump.
Contracting oil demand may be an omen of “demand destruction,” the International Energy Agency said in a recent report.Jam STA ROSA—AFP/Getty Images

Oil prices are beginning to fall from their March peak, but policy experts warn sinking energy costs don’t necessarily mean the global economy has stabilized as the Iran war continues on.

Recommended Video

A report published by the International Energy Agency (IEA) on Tuesday noted the threat of “demand destruction” as consumers and global economies turn away from oil as prices remain elevated. According to the report, oil demand is projected to contract by 80,000 barrels per day in 2026, with the sharpest demand cuts in oil coming from the Middle East and Asia Pacific.

The IEA projected last month that global oil demand would grow by 730,000 barrels per day in 2026.

While Brent crude has come down from its record $144 per barrel earlier this month, oil prices remain elevated as the U.S. blockades the Strait of Hormuz, through which 20% of the world’s oil usually passes, and as key energy infrastructure in the Middle East continues to be a target for attacks. The IEA said demand for oil will continue to contract as supply chains remain disrupted and prices remain high.

Early policy changes suggest companies and governments are already responding to high oil prices by pulling back. Vietnam and the Philippines have called for work-from-home orders and four-day workweeks, respectively, in the hopes of limiting travel. Denmark urged its citizens to avoid nonessential transportation to cut back on fuel costs.

The International Air Transport Association (IATA), a trade group representing global airlines, said last week that jet fuel costs will take months to return to prewar levels, as a result of destruction of key refinery infrastructure. Malaysian low-cost airline AirAsia X increased airfares by up to 40% as a result of increased fuel costs, and Air New Zealand canceled 1,100 flights impacting over 44,000 passengers between now and early May for similar reasons.

“It’s an unprecedented issue as far as fuel price is concerned, but managing fuel spikes is a well-trodden path if you’re running an airline,” CEO Nikhil Ravishankar told Radio New Zealand.

Too soon to say if true demand destruction is occurring 

Ryan Kellogg, an energy and environmental economist and public policy professor at the University of Chicago, said it is too early to determine if the global oil sector will see true demand destruction. The term has been used frequently to describe short-term market impacts, but it is better applied to long-term effects, according to Kellogg, noting that recent changes in oil and gas prices may just be the result of market volatility. 

True demand destruction is if “this short-run volatility and price increase is actually causing consumers to make long-run behavioral changes, such that even if and when prices do go back down, they’re not going to consume as they used to,” he told Fortune.

Demand destruction could be apparent if electric vehicle sales increase at a significant level in the next couple of months, a result of consumers taking steps to more permanently reduce gas consumption, Kellogg suggested. March saw 1.75 million EVs sold globally, according to Benchmark Mineral Intelligence data, up 66% from February and 3% year over year, correlating with rising gas prices. EV sales for the first quarter of 2026 are still down 3% year over year, however.

A similar shift toward renewables happened in the 1970s. Following oil shocks in 1973, for example, Congress passed Corporate Average Fuel Economy (CAFE) standards two years later through the Energy Policy and Conservation Act, requiring U.S. fleets to improve fuel efficiency. It’s possible today’s Iran war could likewise trigger a new wave toward renewable energy and away from combustible, according to Kellogg.

“It’s very arguable that we have entered a new era in which oil supply from the Persian Gulf region is not as consistent, as reliable as we once thought it would be, and it makes sense to diversify away from that,” he said.

If that were the case, there would be “economic pains in the medium term” as we navigate the costs associated with having to accommodate the production of more EVs and volatility in other resources like critical minerals necessary to power the cars, Kellogg added.

“There’s some ability to adapt,” he said. “It comes at a cost, though.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon

Latest in Energy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Energy

Gas crisis? Kelp could be the biofuel answer to high gas prices, but only if the government removes some red tape
Environmentgas prices
Gas crisis? Kelp could be the biofuel answer to high gas prices, but only if the government removes some red tape
By The Associated Press, Ana Georgescu and Zoe BeketovaMay 6, 2026
25 minutes ago
Current price of oil as of May 6, 2026
Personal FinanceOil
Current price of oil as of May 6, 2026
By Joseph HostetlerMay 6, 2026
2 hours ago
The war with Iran is ‘over’ but the jet fuel crisis is about to begin
EnergyMarkets
The war with Iran is ‘over’ but the jet fuel crisis is about to begin
By Jim EdwardsMay 6, 2026
5 hours ago
Europe’s jet fuel supplies should fall below the key 23-day shortage threshold in June, so plan your travel accordingly
EnergyFlights
Europe’s jet fuel supplies should fall below the key 23-day shortage threshold in June, so plan your travel accordingly
By Jordan BlumMay 6, 2026
7 hours ago
donald trump
EconomyIran
You had a miserable 2025 because of tariff inflation. The Iran war will be even worse, top economist says
By Jake AngeloMay 5, 2026
22 hours ago
Current price of oil as of May 5, 2026
Personal FinanceOil
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
1 day ago

Most Popular

Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
1 day ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
8 hours ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
23 hours ago
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
Success
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
By Sasha RogelbergMay 5, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.