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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Donald Trump, standing in the Oval Office, frowns and looks to the side.
EconomyObama’s former top economic advisor says he feels ‘a tiny bit bad’ for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
Charlie Javice, wearing a white blazer, walks and adjusts her sunglasses, looking to the side.
LawDisgraced millennial Frank founder Charlie Javice hits JPMorgan with $74 million legal bill, including $530 in gummy bears and $347 ‘afternoon snack’
By Sasha RogelbergDecember 23, 2025
Photo of Colin Angle
Innovation‘It’s a cage match’: Beleaguered iRobot founder says the biggest reason why the Roomba-maker failed was because of growing Chinese competition
By Sasha RogelbergDecember 22, 2025
Photo of Elon Musk
TechTesla’s chief designer accidentally smashed a $61K Cybertruck’s ‘armor glass’ window with a metal ball. Now he says it was a ‘great marketing moment’
By Sasha RogelbergDecember 20, 2025
David Ko stands in front of a blue and purple "Fortune" background.
HealthThe CEO behind the world’s top sleep and meditation app says most leaders are operating at ‘about 20%’ without a ‘fully recharged’ battery
By Sasha RogelbergDecember 19, 2025
Trump stands at a podium in the Diplomatic Reception Room, which is adorned with Christmas decorations.
PoliticsTrump says $1,776 ‘warrior dividends’ were made possible partly by tariff revenue, which still lags $100 billion behind what the White House expected
By Sasha RogelbergDecember 18, 2025
RJ Scaringe, wearing a dark green shirt and glasses, gestures with both hands as he speaks.
North AmericaRivian CEO says midprice EV sales are still 50% Tesla: ‘That’s not a reflection of a healthy market’
By Sasha RogelbergDecember 18, 2025
A woman holds a colorful pink and green Birkin bag in front of her legs.
RetailGen Z’s reality check: Birkin resale prices slump as aspirational luxury takes a hit
By Sasha RogelbergDecember 17, 2025
Jesse Levinson sits in a yellow chair in front of a purple "Fortune" background. He is waving with his right hand.
InnovationAmazon’s ride-hailing exec wants to move people around in robotaxis: ‘If you’re with friends it’s dramatically more social’
By Sasha RogelbergDecember 17, 2025
Matt Garman speaks on stage in front of a screen showing colorful concentric circles on a black background.
Future of WorkAWS CEO says replacing young employees with AI is ‘one of the dumbest ideas’—and bad for business: ‘At some point the whole thing explodes on itself’
By Sasha RogelbergDecember 16, 2025
Satya Nadella clasps his hands together and speaks in front of a lilac background on stage.
SuccessSatya Nadella called IQ without emotional intelligence a ‘waste.’ Research shows being vulnerable at work can even help CEOs win investor trust
By Sasha RogelbergDecember 16, 2025
Photo of Jim Farley
North AmericaFord writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
Photo of Jerome Powell
Economy‘We are now firmly back in a good is bad/bad is good regime’: Weak job data may lead to more rate cuts and boost stocks, Morgan Stanley economist says
By Sasha RogelbergDecember 15, 2025
Donald Trump, sitting in the Roosevelt Room, looks forward and frowns.
EconomyFor the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
Elon Musk, wearing a black DOGE hat, looks forward. He is standing in the Oval Office.
PoliticsDOGE isn’t dead—it’s been absorbed into the bloodstream of the government, federal employees say
By Sasha RogelbergDecember 12, 2025
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