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Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

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Law
2 years after Musk challenged Zuckerberg to a cage match, they were texting about DOGE and a joint OpenAI bid, court records reveal
By Sasha RogelbergMarch 31, 2026
Photo of Scott Kupor
Politics
The federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers
By Sasha RogelbergMarch 31, 2026
Photo of Elon Musk
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergMarch 29, 2026
Jensen Huang looks to his right while onstage at Nvidia GTC.
Investing
One AI bubble has already burst. The next one—a ‘rare’ kind—is still growing, economist warns
By Sasha RogelbergMarch 29, 2026
Steve Wozniak speaks into a microphone, raising his palm in the air.
Big Tech
Apple cofounder Steve Wozniak admits he’s ‘disappointed a lot’ by AI and hardly uses it: ‘They just sound too dry and too perfect’
By Sasha RogelbergMarch 27, 2026
Pete Hegseth speaks behind a podium as Donald Trump watches behind him.
Economy
Mark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear
By Sasha RogelbergMarch 25, 2026
A man in a green ERO vest walks through an airport terminal.
Politics
ICE agents can make twice the salary of TSA employees—and economists warn their pay is more ‘shutdown proof’ than other government jobs
By Sasha RogelbergMarch 24, 2026
Aravind Srinivas, wearing a white sweater, lifts both of his arms in front of him.
Future of Work
Perplexity CEO says AI layoffs aren’t so bad because people hate their jobs anyways: ‘That sort of glorious future is what we should look forward to’
By Sasha RogelbergMarch 24, 2026
Brian Niccol speaks and gestures in front of a blue and green background.
C-Suite
Starbucks CEO admits the chain ‘ran like a manufacturing facility’
By Sasha RogelbergMarch 23, 2026
A Homeland Security Investigations federal agent stands at an airport security checkpoint.
Politics
Largest federal workers union warns ICE agents are not trained to replace TSA and putting them in airports ‘does not fill a gap. It creates one’
By Sasha RogelbergMarch 23, 2026
Donald Trump, standing behind a podium, frowns and points a finger upward.
Economy
‘Almost exactly offsetting the boost’: Higher gasoline prices this year could wipe out tax refunds from Trump’s One Big Beautiful Bill Act
By Sasha RogelbergMarch 22, 2026
Geoffrey Hinton standing in front of a white and grey background.
AI
‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead
By Sasha RogelbergMarch 21, 2026
A man walks between two luxury cars with the skyline of Dubai in the background.
Retail
The Middle East is one of the world’s fastest growing luxury markets—and the war in Iran may cut its sales in half, analysts say
By Sasha RogelbergMarch 20, 2026
Jerome Powell, wearing a suit, looks ahead with his brow furrowed.
Economy
Economists agree: You’re not crazy for feeling like the rich get richer, and the poor are doing worse. Welcome to the ‘K-shaped economy’
By Sasha Rogelberg, Eva Roytburg and Nick LichtenbergMarch 20, 2026
Stephan Winkelmann looks forward. He is wearing a suit.
Energy
Lamborghini CEO says ‘disappointing’ EV charging infrastructure contributed to no demand for the luxury automaker’s all-electric line
By Sasha RogelbergMarch 20, 2026
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Personal Finance
Susan Dell is the one running the Dells’ $10 billion giving operation—and her biggest bets are on kids, health care, and UT Austinplaceholder alt text
By Sydney LakeOctober 17, 2026
Success
Melinda French Gates has a 48-hour rule for criticizing employees. The billionaire philanthropist says it’s because ‘being clear is kind’placeholder alt text
By Sydney LakeOctober 18, 2026
North America
Alberta has the world’s fourth-largest oil reserves and sends 90% of its crude exports to the U.S. — It will vote on a first step to leaving Canadaplaceholder alt text
By Rob Gillies and The Associated PressOctober 17, 2026
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