Derek D. Rucker

Stay informed with Derek D. Rucker’s coverage and analysis for Fortune.

  • Super BowlCommentary

    The Best and Worst Super Bowl Ads of All Time

    By Tim Calkins and Derek D. Rucker
  • Ex-patriots and others gather to watch Superbowl 50. TheCommentary

    Why Super Bowl Ads Are a Tough Sell in 2017

    By Tim Calkins and Derek D. Rucker
  • Manny Pacquiao Morning WorkoutCommentary

    What Every Company Should Learn From Nike’s Pacquiao Response

    By Derek D. Rucker, Tim Calkins, and others
  • Carolina Panthers vs. Denver BroncosCommentary

    These Were the Best and Worst Super Bowl 50 Ads

    By Tim Calkins and Derek D. Rucker
  • Commentary

    Why GoDaddy’s Offensive Super Bowl Ads Worked

    By Tim Calkins and Derek D. Rucker
  • A Doritos ad is displayed on the screen during Super Bowl XLV at Cowboys Stadium on February 6, 2011 in Arlington, Texas.Commentary

    The Hidden Costs Behind Doritos’ Popular Super Bowl Ads

    By Tim Calkins and Derek D. Rucker
  • Mattel, Inc. Barbie brand dolls are displayed for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, July 1, 2015. Mattel, Inc. is expected to report quarterly earnings on July 16, 2015. Photographer: Daniel Acker/BloombergCommentary

    Why Boys Can Play With Barbie Dolls, Too

    By Tim Calkins and Derek D. Rucker
  • "Belief" New York PremiereCommentary

    What Oprah’s Weight Watchers stake says about celebrity endorsements

    By Derek D. Rucker and Tim Calkins
  • Commentary

    4 Super Bowl ads that nailed it!

    By Tim Calkins and Derek D. Rucker
  • A scene from a GoDaddy Super Bowl ad featuring supermodel Bar Refaeli and Walter the Nerd.Commentary

    4 Super Bowl ads that should have never aired

    By Tim Calkins and Derek D. Rucker