Some CEOs still don’t understand how important it is to implement AI—and how little time there is left

Diane BradyBy Diane BradyExecutive Editorial Director, Fortune Live Media and author of CEO Daily
Diane BradyExecutive Editorial Director, Fortune Live Media and author of CEO Daily

Diane Brady is an award-winning business journalist and author who has interviewed newsmakers worldwide and often speaks about the global business landscape. As executive editorial director of the Fortune CEO Initiative, she brings together a growing community of global business leaders through conversations, content, and connections. She is also executive editorial director of Fortune Live Media and interviews newsmakers for the magazine and the CEO Daily newsletter.

Nicolai Tangen, CEO of Norges Bank Investment Management, during an interview in Oslo, on May 26, 2025.
Nicolai Tangen, CEO of Norges Bank Investment Management, during an interview in Oslo, on May 26, 2025.
Naina Helén Jåma—Bloomberg via Getty Images
  • In today’s CEO Daily: Peter Vanham on the importance of AI for CEOs.
  • The big story: Apple CEO Tim Cook reportedly declines White House invitation.
  • The markets: Very happy about Trump’s EU tariff delay.
  • Analyst notes from Deutsche Bank on rising bond yields; Convera on the U.S. dollar’s woes; and Goldman Sachs on tariff-related inflation.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. Peter Vanham writing from Geneva this morning. Could it be that for all the AI hype we’ve already had, some CEOs still haven’t understood how important it is to implement it across their organization, and how little time there is left to do so?

Nicolai Tangen, the CEO of Norway’s $1.8 trillion sovereign wealth fund, certainly seems to feel that way. After speaking with CEO Daily earlier this month he asked if we could chat again, this time specifically about AI. As a leading investor in many Global Fortune 500 companies including Apple, Microsoft, Nvidia, Alphabet and Amazon, he explained that he’s starting to see disparities between AI leaders and laggards grow by the day.

“AI is a once in a lifetime opportunity. I have never seen a period where a company can pull apart from competition by like 20% in one year. It’s totally unheard of,” he said, hailing SAP, the German software company that recently overtook LVMH to become Europe’s most valuable company, as a case in point.

But those gains don’t come for free, he also warned. To reap them, you need to be serious about it in every part of the organization, starting at the top. And it’s here he is still often frustrated. “If the leader is not relentless about it,” Tangen said, “it won’t happen.”

Similarly, he said, you need “young, tech-savvy” ambassadors who experiment with AI at the base of your organization (and are given appropriate tools to do so); and middle management and compliance departments that act as enablers, rather than actors who stand in the way.

“Companies are turned upside down”, he said. “You see change coming from newly recruited people. In the past, middle managers had to disseminate information from the top. Now [their job] is to pull information from under, and make sure it goes up.”

In an environment where AI is everywhere, including in productivity figures, the time for laggards to catch up is running out. Tangen’s advice? “You just need to implement AI in everything you can. […] People don’t like change. You need to force them.”

At the Norwegian State Investment Fund (NBIM) itself, AI-induced change is well underway, and communicated regularly via Town Halls where use cases are disseminated. And earlier this month, Tangen announced a hiring freeze as a result of its AI productivity gains.

More news below.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

TOP NEWS

Duolingo backs off AI-first plan

Duolingo CEO Luis von Ahn announced last week that the language-learning app is reversing plans to become an AI-first company following intense backlash on social media. “To be clear: I do not see AI as replacing what our employees do (we are in fact continuing to hire at the same speed as before),” von Ahn wrote on LinkedIn.

How a drop in tourism could affect the economy

New estimates from the Implan chief economist Jennifer Thorvaldson predict that a 10% drop in tourism to the U.S. this year could cost $23 billion in GDP and around 230,000 jobs. “There’s not a lot of automation in service sectors, and so the impact on employment is kind of outsized for the reduction in spending,” Thorvaldson told Fortune.

Wells Fargo: Tariffs aren’t enough to bring back manufacturing

A Wells Fargo report warned last week that President Donald Trump’s tariffs aren’t enough to bring manufacturing back to the U.S. and would need trillions of investment dollars over multiple years. “A meaningful increase in factory jobs does not appear likely in the foreseeable future, in our view,” the report's author wrote.

Goldman CEO's quest to silence critics

After being attacked by internal critics over his leadership and costly expansion of consumer lending, Goldman Sachs CEO David Solomon told the board he would take action and push out troublemakers he said were undermining him with leaks, the Wall Street Journal reports. The message? "No one is safe if they go up against the CEO."

Tesla European sales pummeled in April

Tesla only sold 7,261 cars in Europe in April. That a 49% year-on-year drop, according to the Europe's auto manufacturers trade group. And the news for CEO Elon Musk gets worse, CNBC reports: That drop came even as overall battery EV sales in Europe rose 34% over the same month.

Greenland says it's fine with China if U.S. won't help

Greenland will look elsewhere for help exploiting its minerals, including China, if U.S. and European mining companies don't hurry up and invest, the Arctic territory's minister for business and mineral warned, per the Financial Times.

Germany is now the world's biggest creditor

Germany became the world's largest creditor nation at the end of 2024, knocking Japan out of the top spot for the first time in 34 years, Bloomberg reports. It's not like Japan wasn't trying: Tokyo's net external assets reached $3.7 trillion at the end of 2024, up 13% over the year before. But Germany's external assets zoomed to almost $4 trillion, boosted by its strong trade performance.

Trump will get ‘punched in the face’ by markets

That's according to Professor Kent Smetters of the University of Pennsylvania’s Wharton Business School, who tells Fortune that without proper action to address the debt and without clear direction that America will continue to actively engage and lead global trade, President Trump is setting himself for a bit takedown from the markets.

Tim Cook declines White House invitation

The New York Times reports that the Apple CEO declined a White House invite to join Nvidia boss Jensen Huang and others on U.S. President Donald Trump's Middle East trip. On the trip Trump criticized Cook for his move to manufacture in India—and praised Huang.

 

The markets

  • The S&P 500 fell 0.67% Friday, the last trading day before the long Memorial Day weekend. The index is down 1.3% YTD. 
  • S&P futures traded up 1.5% this morning. 
  • The Stoxx Europe 600 was up 0.6% in early trading. 
  • Asia was mixed: Japan was up 0.5%. Hong Kong up 0.4%. Shanghai was down 0.2% and India’s Nifty 50 was down 0.7%.
  • Tesla and Nvidia were up about 2.5% premarket, while Trump Media jumped 13% on an FT report it would raise $3 billion to buy crypto.
  • Bitcoin was sitting up at $109,700 this morning.

From the analysts 

  • Deutsche Bank on rising bond yields: "Whilst equities were losing ground, it was also a tough week for sovereign bonds thanks to the fiscal concerns, particularly at the long end of the curve. For instance, the 30yr Treasury yield was up +9.3bps last week (+0.2bps Friday) to 5.04%. That was echoed elsewhere, with the German 30yr yield up +4.9bps to 3.08%, whilst Japan’s was up +6.1bps to 3.02% before this morning's big rally," per Jim Reid.
  • Convera on the U.S. dollar's woes: !The US dollar index remains near 3-year lows, following its worst week in six, as fiscal uncertainty and shifting trade policies weigh on investor confidence… The USD’s correlation with US term premia has reversed, meaning higher term premia now aligns with a weaker dollar. This shift suggests markets are reassessing the dollar’s safe-haven appeal, trading it based on US policy concerns rather than traditional risk dynamics," per George Vessey et al.
  • Goldman Sachs on tariff-related inflation: "We expect tariffs to provide a one-time price level boost that causes core PCE inflation to rebound to 3.6% later this year before coming back down next year… we see the coming inflation rebound as less threatening than the 2021-2022 episode because the cumulative inflation overshoot should be much smaller, the labor market is much less tight and forward-looking wage indicators have so far continued to fall, and household spending power is no longer elevated by fiscal transfers," per Jan Hatzius et al.

AROUND THE WATERCOOLER

U.S. economy will be growing faster than 3% this time next year, predicts Treasury’s Bessent by Christiaan Hetzner

Questions swirl as Tesla nears Austin launch day for high stakes driverless robotaxi launch by Jessica Mathews

Here’s how the Supreme Court could weaken American exceptionalism in financial markets by Jason Ma

Trump will get ‘punched in the face’ by markets if his spending bill passes without a plan for national debt and tariffs, says Wharton professor by Eleanor Pringle

Before he revolutionized tech with Steve Jobs, Jony Ive wanted to quit Apple. Now he’s forging a new power pair with OpenAI’s Sam Altman by Marco Quiroz-Gutierrez

This millennial CEO grew up with a heroin addict dad. Now he’s running a multimillion-dollar agency by Orianna Rosa Royle

CEO Daily is compiled and edited by Joey Abrams and Ian Mount.

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