• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentRetail
Europe

Beer could run low as climate crisis decimates Europe’s barley crops, warns the CEO of Japanese brewer Asahi

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
September 22, 2023, 7:16 AM ET
Atsushi Katsuki, CEO of Asahi Group Holdings, during an interview in Tokyo on Aug. 17, 2022.
Atsushi Katsuki, CEO of Asahi Group Holdings, during an interview in Tokyo on Aug. 17, 2022. Toru Hanai—Bloomberg/Getty Images

Beer could be facing an existential crisis as climate change looks set to hammer Europe’s vital barley supplies, a major brewing chief has said.

Recommended Video

Speaking to the Financial Times, Asahi chief Atsushi Katsuki said analysis carried out by the group suggested barley supplies were under major threat over the next three decades.

Most of the world’s barley, a crucial ingredient in beer production, is grown in Europe. The continent’s climate—usually wetter than anywhere else—has proven fertile ground for the crop. The EU produced more than 52 million metric tons of the crop in 2021.

However, supplies of the crop were hit last year when Russia, the biggest producer of barley outside the EU, invaded Ukraine and brought in strict export restrictions. And climate change, Asaki tells the FT, is a much bigger threat to the world’s beer supply than Vladimir Putin’s war.

“Although with hotter weather the consumption of beer may grow and become an opportunity for us, climate change will have a serious impact,” Katsuki told the FT. “There is a risk that we may not be able to produce enough beer.”

Katsuki said that under the UN’s worst-case scenario of 4 degrees Celsius warming by 2050, 18% of France’s barley supplies would be wiped out. Under the targeted 2-degree warming outlined in The Paris Agreement, supplies would fall by 10%. 

In Poland and the Czech Republic, barley supplies could drop by 15% and 25% respectively under the 4-degree Celsius scenario, according to the FT. 

Producers are now trying to combat climate change-induced disruptions to their operations by creating supply chain disruption responses or moving to more versatile crop alternatives.

Asahi, which also supplies the Italian brand Peroni Nastro Azzurro, is one of many brewers taking those measures. 

Japan’s biggest brewer has teamed up with Microsoft to help better understand how to maintain Czech hops suppliers’ plants as the weather in the region becomes more unpredictable. Microsoft is supplying AI weather-monitoring systems that could mitigate disruptions. 

Other major producers are trying to cancel out the effects of global warming entirely. Budweiser owner AB-Inbev and Danish group Carlsberg have both invested in drought-resistant barley grown in the hot African climate in anticipation of climate change.

Tough times for beer

Beer has had a tough time in recent years as its various inputs run into distinct problems. 

Barley, along with other grains, enjoyed relative price stability prior to the onset of COVID-19, as analysis by the U.S. Bureau of Labor Statistics (BLS) shows. 

The prices grain producers received rose from 14.9% between 2017 and 2019 before they jumped 73.5% between the end of 2019 and the start of 2022. Changing consumer tastes following lockdowns and shortages caused by Russia’s invasion of Ukraine were highlighted by the BLS as major reasons.

Rising malt barley prices, used to flavor beer, also put the squeeze on brewers who were forced to pass the higher costs onto their customers.

The U.K.’s own beer supplies ran into trouble in the summer of 2022 after high energy costs put a halt on fertilizer production, crucial for the supply of carbon dioxide which carbonates the drink. 

Meanwhile, British suppliers are also being forced to cut the amount of alcohol in each drink in the face of rising costs and tax hikes. The phenomenon, known as “drinkflation,” has reduced alcohol concentration in brands Foster’s and Greene King by two- or three-tenths of a percent, CNN reported.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

Kanawha County Commission Emergency Management Director C.W. Sigman speaks at a news conference Wednesday, April 22, 2026, in Charleston, W.Va
Lawoil and gas
Two dead, dozens hospitalized after a gas plant leak in West Virginia’s ‘chemical valley’
By The Associated Press and John RabyApril 22, 2026
12 hours ago
Lake Powell
Environmentenergy prices
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
By Mead Gruver, Dorany Pineda and The Associated PressApril 22, 2026
12 hours ago
Photo of a BYD Sealion 5 DM-i plug-in hybrid
EnergyElectric vehicles
How the Iran energy crisis is supercharging Southeast Asia’s EV transition
By Angelica AngApril 21, 2026
1 day ago
Two Halliburton employees, clad in red coveralls, work at a pressure pumping, or fracking, operation in the Permian Basin.
EnergyIran
Halliburton CEO: U.S. oil is in the ‘early innings’ of a rebound—and a drilling ramp-up is coming
By Jordan BlumApril 21, 2026
2 days ago
A soybean farmer inspects his crops in Maryland
Environmentfarming
Tariffs, war, and now a historic drought have converged into a ‘perfect storm’ for U.S. farmers and food prices
By Tristan BoveApril 21, 2026
2 days ago
The inside of a data center in Ashburn, VA.
EnvironmentData centers
Data centers are dealing hidden damage to environmental and public health—costing the economy $25 billion every year
By Tristan BoveApril 21, 2026
2 days ago

Most Popular

‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
Economy
‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
By Jim EdwardsApril 22, 2026
23 hours ago
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
Real Estate
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
By Sydney LakeApril 21, 2026
2 days ago
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
Politics
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
By Catherina GioinoApril 21, 2026
2 days ago
John Ternus, the man stepping into Tim Cook and Steve Jobs' shoes, is a 25-year Apple veteran with zero LinkedIn posts
C-Suite
John Ternus, the man stepping into Tim Cook and Steve Jobs' shoes, is a 25-year Apple veteran with zero LinkedIn posts
By Kelvin Chan and The Associated PressApril 21, 2026
2 days ago
Palantir published a mini manifesto calling some cultures ‘harmful’ and ‘middling’ and said Silicon Valley has ‘a moral debt’ to the U.S.
AI
Palantir published a mini manifesto calling some cultures ‘harmful’ and ‘middling’ and said Silicon Valley has ‘a moral debt’ to the U.S.
By Marco Quiroz-GutierrezApril 22, 2026
1 day ago
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
Law
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
By Sasha RogelbergApril 20, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.