• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
EnvironmentRetail
Europe

Beer could run low as climate crisis decimates Europe’s barley crops, warns the CEO of Japanese brewer Asahi

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
September 22, 2023, 7:16 AM ET
Atsushi Katsuki, CEO of Asahi Group Holdings, during an interview in Tokyo on Aug. 17, 2022.
Atsushi Katsuki, CEO of Asahi Group Holdings, during an interview in Tokyo on Aug. 17, 2022. Toru Hanai—Bloomberg/Getty Images

Beer could be facing an existential crisis as climate change looks set to hammer Europe’s vital barley supplies, a major brewing chief has said.

Recommended Video

Speaking to the Financial Times, Asahi chief Atsushi Katsuki said analysis carried out by the group suggested barley supplies were under major threat over the next three decades.

Most of the world’s barley, a crucial ingredient in beer production, is grown in Europe. The continent’s climate—usually wetter than anywhere else—has proven fertile ground for the crop. The EU produced more than 52 million metric tons of the crop in 2021.

However, supplies of the crop were hit last year when Russia, the biggest producer of barley outside the EU, invaded Ukraine and brought in strict export restrictions. And climate change, Asaki tells the FT, is a much bigger threat to the world’s beer supply than Vladimir Putin’s war.

“Although with hotter weather the consumption of beer may grow and become an opportunity for us, climate change will have a serious impact,” Katsuki told the FT. “There is a risk that we may not be able to produce enough beer.”

Katsuki said that under the UN’s worst-case scenario of 4 degrees Celsius warming by 2050, 18% of France’s barley supplies would be wiped out. Under the targeted 2-degree warming outlined in The Paris Agreement, supplies would fall by 10%. 

In Poland and the Czech Republic, barley supplies could drop by 15% and 25% respectively under the 4-degree Celsius scenario, according to the FT. 

Producers are now trying to combat climate change-induced disruptions to their operations by creating supply chain disruption responses or moving to more versatile crop alternatives.

Asahi, which also supplies the Italian brand Peroni Nastro Azzurro, is one of many brewers taking those measures. 

Japan’s biggest brewer has teamed up with Microsoft to help better understand how to maintain Czech hops suppliers’ plants as the weather in the region becomes more unpredictable. Microsoft is supplying AI weather-monitoring systems that could mitigate disruptions. 

Other major producers are trying to cancel out the effects of global warming entirely. Budweiser owner AB-Inbev and Danish group Carlsberg have both invested in drought-resistant barley grown in the hot African climate in anticipation of climate change.

Tough times for beer

Beer has had a tough time in recent years as its various inputs run into distinct problems. 

Barley, along with other grains, enjoyed relative price stability prior to the onset of COVID-19, as analysis by the U.S. Bureau of Labor Statistics (BLS) shows. 

The prices grain producers received rose from 14.9% between 2017 and 2019 before they jumped 73.5% between the end of 2019 and the start of 2022. Changing consumer tastes following lockdowns and shortages caused by Russia’s invasion of Ukraine were highlighted by the BLS as major reasons.

Rising malt barley prices, used to flavor beer, also put the squeeze on brewers who were forced to pass the higher costs onto their customers.

The U.K.’s own beer supplies ran into trouble in the summer of 2022 after high energy costs put a halt on fertilizer production, crucial for the supply of carbon dioxide which carbonates the drink. 

Meanwhile, British suppliers are also being forced to cut the amount of alcohol in each drink in the face of rising costs and tax hikes. The phenomenon, known as “drinkflation,” has reduced alcohol concentration in brands Foster’s and Greene King by two- or three-tenths of a percent, CNN reported.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

Shoppers search for meat and pork product inside Walmart store
Economyfarming
The U.S. is still one of the world’s biggest meat producers. So why are Americans paying so much for beef?
By Tristan BoveJune 5, 2026
7 hours ago
evers
LawWisconsin
Wisconsin governor hails ‘historic’ $10m settlement over forever chemicals but a mayor sees ‘drop in the bucket’
By Scott Bauer and The Associated PressJune 5, 2026
11 hours ago
fish
Environmentfishing
DeSantis promised anglers a ‘God-given right to fish.’ It ran into a 25% kill rate and a Washington injunction
By Joshua Goodman, Helen Wieffering, Shelby Lum and The Associated PressJune 5, 2026
11 hours ago
A flesh-eating fly just crossed into Texas. The last time it did, it took 30 years to stop
EnvironmentFood and drink
A flesh-eating fly just crossed into Texas. The last time it did, it took 30 years to stop
By John Hanna, Russ Bynum and The Associated PressJune 5, 2026
12 hours ago
A man in a crowd holds a sign that says, "Moratorium NOW!"
EnvironmentData centers
‘Big Tech is desperate’: Amazon engineers are calling out the tech giant for its $200 billion in data center spending after slashing 30,000 workers
By Sasha RogelbergJune 5, 2026
19 hours ago
The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift 
EnvironmentAdvertising
The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift 
By Sam BirchallJune 5, 2026
19 hours ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
19 hours ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
21 hours ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
21 hours ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
3 days ago
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
Economy
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
By Nick LichtenbergJune 4, 2026
1 day ago
Current price of oil as of June 5, 2026
Personal Finance
Current price of oil as of June 5, 2026
By Joseph HostetlerJune 5, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.