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Derya Matras serves as VP EMEA at Meta.
Commentary
Meta VP: AI in advertising and the rise of single-person billion-dollar company
By Derya MatrasOctober 8, 2026
Brands are fleeing TV for social. The agency that landed more than 50B views for brands like Perplexity and Universal Music sold for at least $100M
Success
Brands are fleeing TV for social. The agency that landed more than 50B views for brands like Perplexity and Universal Music sold for at least $100M
By Sydney LakeOctober 6, 2026
Temu axed its $1 billion network of fake influencer accounts on Meta
Big Tech
Temu axed its $1 billion network of fake influencer accounts on Meta
By Jim EdwardsSeptember 25, 2026
Billboard image of Sydney Sweeney Novig ad where she poses naked with a football covering her chest.
Crypto
Sydney Sweeney doesn’t just star in controversial ads. She helps engineer them
By Camila Grigera NaónSeptember 18, 2026
Restaurants have been serving up fake food ads for decades—AI slop is just the latest special
AI
Restaurants have been serving up fake food ads for decades—AI slop is just the latest special
By Tatiana SatauaSeptember 6, 2026
AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
C-Suite
AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
By Ruth UmohAugust 14, 2026
Andrea brimmer, smiling as she stands with her hands I her pant pockets
C-Suite
The machine-readable brand: Inside Ally Financial’s strategy to win AI search recommendations
By Ruth UmohAugust 6, 2026
Sir Martin Sorrell has identified the key AI skill for the future: ‘People who share will be the new kings and queens’
Europe
Sir Martin Sorrell has identified the key AI skill for the future: ‘People who share will be the new kings and queens’
By Kamal AhmedAugust 4, 2026
woman yellow shirt standing in front of ring light
Success
Influencer marketing isn’t an experiment anymore as companies expand their creator advertising budgets
By Tatiana SatauaJuly 24, 2026
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
C-Suite
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
By Ruth UmohJuly 14, 2026
David Senra poses in a black shirt in front of bookshelves
Magazine
How David Senra built the podcast the world’s most powerful CEOs can’t stop listening to
By Lily Mae LazarusJuly 5, 2026
Brian Niccol photographed at Chipotle's Cultivate Center in Irvine, CA on February 27, 2023.
C-Suite
AI is turning CMOs into some of the most powerful executives in business
By Ruth UmohJune 22, 2026
‘Human creativity is under fire’ says WPP 
Europe
‘Human creativity is under fire’ says WPP 
By Sam BirchallJune 5, 2026
The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift 
Environment
The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift 
By Sam BirchallJune 5, 2026
Inside Home Depot’s marketing playbook: weather signals, influencers, and an app to drive bigger baskets
C-Suite
Inside Home Depot’s marketing playbook: weather signals, influencers, and an app to drive bigger baskets
By Ruth UmohMay 6, 2026
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Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers—‘or you’re neurodivergent’placeholder alt text
By Preston ForeOctober 10, 2026
Big Tech
Nvidia built a $5 trillion company while making employees pay for their own lunch—but they get far more lucrative perks like stock discountsplaceholder alt text
By Marco Quiroz-GutierrezOctober 10, 2026
Success
Jeff Bezos says a 3-day workweek and more single-income households are on the way thanks to AI: ‘It’s going to be difficult to hire people’placeholder alt text
By Preston ForeOctober 9, 2026
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