• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Economyfarming

The U.S. is still one of the world’s biggest meat producers. So why are Americans paying so much for beef?

By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
June 5, 2026, 4:30 PM ET
Shoppers search for meat and pork product inside Walmart store
Americans are being greeted with sticker shock in the meat aisle.Bob Riha, Jr./Getty Images
Add Fortune on Google for similar content.

It’s officially grilling season in the U.S., but when it comes to one of the most beloved protein sources in the country, Americans are getting forced into difficult decisions in supermarket aisles across the country.

Recommended Video

The average price of a pound of ground beef hit a record average retail price of $6.90 last month, up around 19% from a year ago. 

Compared to the rest of the world, the U.S. might be awash with meat, but the domestic economics seem to be working against the menu item most craved by many Americans.

North America, led by the U.S., tops the world on meat available per person, according to a report published Friday by the UN’s Food & Agriculture Organization, and is the world’s second largest beef producer, behind Brazil.

But despite high prices, U.S. beef consumption has held steady. And that insatiable demand is colliding with a series of headwinds that are hurting the country’s cattle population, the costs of which have been causing sticker shock even before the latest inflation spike. 

As of January, U.S. farms and pastures were home to 86.2 million heads of cattle and calves, down from around 95 million in 2019. It’s the smallest count since 1951, according to the USDA. More frequent drought conditions in many parts of the country where cattle are raised have reduced the population size—including multiple devastating heatwaves that killed thousands of cattle over a few days in the early 2020s. 

Because heatwaves can discourage ranchers from retaining cattle for breeding, the effects show up later and can last for years. Feed costs have also risen, in part because drought has reduced the supply of grasslands for cows to graze, but also because of the Trump administration’s tariffs have raised fertilizer costs, making crops used for animal feed more expensive to grow.

But dwindling cattle stocks aren’t the only reason for soaring prices. While the number of cattle has fallen over the years, the actual meat produced per head has increased, mostly because cows have been selectively bred to grow larger. 

Continued strong demand for beef has kept upward pressure on prices. Despite rising costs, beef consumption in the U.S. has barely moved in the past 15 years, and might not budge much in the years to come either. 

Should Americans’ eating patterns stay the same, households might have to get used to high prices. Building a cattle herd is not like restocking a warehouse, as a calf takes between 16 months and two years to reach market weight. A recent analysis by the American Farm Bureau Federation, an industry body, projected cattle numbers likely won’t start expanding again until 2028 at the earliest.

In the meantime, American consumers are footing the bill. Research has suggested that beef is more price inelastic than its protein peers, meaning that demand is likely to fluctuate less even as prices rise. A 2012 USDA paper put beef’s price elasticity at -0.70, meaning a 10% increase in prices would see demand fall only 7%. Chicken’s price elasticity was -0.8, while pork’s was -1.26. It’s a dynamic that only tightens supply further. 

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
By Tristan BoveContributing Reporter
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

The global rich like Peter Thiel are eyeing the exit door. Argentina wants to be a ‘serious contender’ in the migration game
InvestingPeter Thiel
The global rich like Peter Thiel are eyeing the exit door. Argentina wants to be a ‘serious contender’ in the migration game
By Mia OsmonbekovJuly 16, 2026
4 hours ago
Donald Trump looks at Xi Jinping and puts a hand on his arm.
Economysupply chains
Trump has tried to decouple from China, but ending U.S. reliance on the country would cost America nearly $14 trillion, EY warns
By Sasha RogelbergJuly 16, 2026
5 hours ago
lj
SuccessLeBron James
The $500 million LeBron James sweepstakes: 5 cities race for the right to boost their economy with the chosen one
By Joshua HongJuly 16, 2026
5 hours ago
Jamie Dimon surrounded by construction workers.
SuccessCareers
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
By Preston ForeJuly 16, 2026
6 hours ago
Europe optimized its supply chains for cost. Now it must pay for resilience  
Commentarysupply chains
Europe optimized its supply chains for cost. Now it must pay for resilience  
By Richard SaynorJuly 16, 2026
6 hours ago
US Federal Reserve Chair Kevin Warsh testifies during a Senate Banking Committee hearing titled "The Semiannual Monetary Policy Report to the Congress" on Capitol Hill in Washington, DC, on July 15, 2026.
EconomyBonds
Warsh’s Fed plan means it’s time to read the bond market backwards, says Morgan Stanley chief—and it could be great news for borrowers and homeowners
By Eleanor PringleJuly 16, 2026
8 hours ago

Most Popular

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
1 day ago
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
1 day ago
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Innovation
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
By Lily Mae LazarusJuly 15, 2026
1 day ago
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
Politics
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
By Matthew Daly and The Associated PressJuly 16, 2026
8 hours ago
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
2 days ago
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
Economy
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
By Eleanor PringleJuly 15, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.