• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailEconomy

As job market soars, major U.S. retailers are predicting recession amid surprise consumer pullback

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
June 2, 2023, 12:04 PM ET
U.S. consumers are pulling back on discretionary spending.
U.S. consumers are pulling back on discretionary spending, despite a robust labor market.Courtesy of Getty Images

Investors on Friday were treated to blowout labor market data and an end to the weeks of debt ceiling turmoil, lifting the Nasdaq past its August peaks to mark a fresh 52-week high.

Recommended Video

Beneath the surface, however, one sector is already sounding the alarm about the health of the U.S. economy: retailers.

“The U.S. consumer, particularly at Macy’s, pulled back more than we anticipated,” CEO Jeff Gennette said on Thursday, after breaking the news to shareholders it needed to lower its full-year forecast. 

That same day, Dollar General also reported bleak news, slashing its sales outlook from 3% to now just 1% to 2% growth with earnings expected to decline by 8%. 

“Unfortunately, our customers are saying they’re having to rely more on food banks, savings, credit cards,” CEO Jeff Owen said on a call. 

Last week, it was the turn of retail peers Dollar Tree and Costco to be the bearers of bad tidings.

This doesn’t even include those companies subject to consumer boycotts, like Target, whose stock fell to multiyear lows in part owing to backlash over its Pride Month merchandise.

Former Home Depot CEO Bob Nardelli said a rising problem that needed to be addressed is what the industry refers to as “retail shrinkage”—shoplifters grabbing items and running.

“That’s one of the pressures,” he told CNBC. “The other pressure…we still have, of course, is inflation is still high. We see [debt from] consumer credit cards is about $1 trillion right now, and all of those things are converging to what I call a tsunami of challenges.”

Last month, data from the Census Bureau showed retail sales—which are not adjusted for inflation—eked out growth of just 0.4% in April, roughly half of what economists had anticipated. Include the 0.4% increase in consumer prices and consumer demand essentially stagnated. 

Rosy jobs report

The comments clash with a rosy jobs report that saw closely watched nonfarm payrolls surge by 339,000 in the month of May, far more than the 190,000 anticipated by economists. While more reflective of concrete fluctuations in the labor market than the household survey used to calculate the unemployment rate, the data is however subject to revision.

Marc Rowan, CEO of private equity firm Apollo Global Management, had a name for this confusing mix of economic signposts: “a non-recession recession.”

For now, it seems that only Walmart has been able to navigate the choppy waters.   

“Shoppers are clearly pulling back on nondiscretionary purchases as they look to recalibrate and rebalance their budget,” said Bryan Gildenberg, a managing director at industry research firm Retail Cities, in an interview with CNBC. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Retail

C-Suitechief executive officer (CEO)
From Kohl’s CEO ousting to Kroger chief’s sudden resignation, 2025 a tumultuous year for the C-suite. Here are the 5 most dramatic exits this year
By Erin Cabrey and Retail BrewDecember 25, 2025
7 hours ago
charity
Arts & Entertainmentphilanthropy
Most Americans decide 2025 isn’t the year for charity, poll says
By James Pollard, Linley Sanders and The Associated PressDecember 24, 2025
18 hours ago
Trump speaks in front of a podium, with Marco Rubio behind him
RetailHolidays
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
1 day ago
RetailLuxury
Move over caviar, the hottest luxury ingredient is crab
By Matthew Kronsberg and BloombergDecember 24, 2025
1 day ago
Spanx founder Sara Blakely
SuccessMost Powerful Women
6 ‘unhinged’ things Spanx founder Sara Blakely did that ultimately shaped the success of her $1.2 billion empire
By Sydney LakeDecember 23, 2025
2 days ago
beer
CommentaryFood and drink
Supporting moderation: beer’s structural advantage in the no-alcohol space
By Justin KissingerDecember 23, 2025
2 days ago

Most Popular

placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
1 day ago
placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
1 day ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
4 hours ago
placeholder alt text
Economy
Obama's former top economic advisor says he feels 'a tiny bit bad' for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
23 hours ago
placeholder alt text
Real Estate
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
3 hours ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
3 days ago