• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEnvironment

Why the environmentalist critics of data centers are wrong

By
Paul Brody
Paul Brody
Down Arrow Button Icon
By
Paul Brody
Paul Brody
Down Arrow Button Icon
January 6, 2023, 11:59 AM ET
The information technology sector represents some 3% of global greenhouse emissions.
The information technology sector represents some 3% of global greenhouse emissions.Getty Images

To tackle climate change, the world needs to get to a carbon-neutral economy sooner rather than later.  Every source of emissions is under scrutiny–and that includes data centers.

The “not-in-my-backyard” movement (NIMBY) is starting to target data centers. Last year, the Greater London Authority announced that new housing in parts of London may not be possible for up to a decade–and blamed it on the huge electricity demands from data centers stretching the power grid to its limits.

It’s not uncommon to hear about communities pushing back on the creation of new data centers. Their heating, cooling, and energy requirements seem large compared to those of residential homes and typical offices. And there is no more prominent offender in the technology industry than the mining of Bitcoin and other cryptocurrencies. While specific cases like central London are still real and impactful, it’s broadly unfair and inaccurate to say that data centers have a large environmental impact.

You can love Bitcoin or hate it, but if you care about climate change, doing something against blockchains or data centers isn’t going to make a difference. In fact, you might make things worse.

To put these problems in context, while the information technology industry is thought to produce 1.3 billion tons of carbon emissions annually, Bitcoin is only 1.6% of those emissions–and information technology itself is thought to be somewhere under 3% of global emissions.

Data centers reduce the total amount of power and the overall footprint of computing because they aggregate demand from many locations into highly efficient, centrally managed systems. The same work, done in the past, was distributed much more widely in buildings and offices. It was less efficient, but it was also less visible.

The useful question to ask is what work is being done in the data center–and how efficient and useful it is overall. For example. blockchains turn out to be very good at managing inventory data because they eliminate data entry errors and distribute standardized information to all participants. More accurate data in the supply chain means you can run the same business network with less inventory and fewer shipments.

The carbon footprint of shipping one container from Asia to the U.S. is about 4 tons, roughly equivalent to around 500,000 transactions on the Ethereum blockchain. Chances are good that an accurate blockchain-based inventory management system could reduce the total carbon footprint of most supply chains, even after considering the carbon footprint of the computing infrastructure.

Smart thermostats shut off the air conditioning when nobody is home. Web conferencing cuts back on business travel. Rooftop solar panels and distributed battery networks don’t scale without smart grid technology. There is no path to lower carbon output that doesn’t depend heavily on adding more information technology to our industrial infrastructure.

Every industrial revolution has needed an information technology revolution alongside it. Coal mining and distribution didn’t scale without railroads, and railroads didn’t scale without the telegraph. One of the most important applications for the first IBM mainframes was helping the electric utility industry scale up to serve hundreds of millions of homes and businesses.

If we want a new, decentralized industrial revolution built on efficient technologies like rooftop solar panels, smart cars, home batteries, and new digital manufacturing tools like 3D printers, it stands to reason that we may also need another information technology revolution to go with it.

The anecdotes around I.T.-enabled energy efficiency are endless, but the macro-level data backs this approach up. The world’s richest countries are also both the biggest spenders on information technology and are seeing the biggest declines in per-capita CO2 emissions. Per-capita U.S. emissions have declined 33% in the last 20 years. In the U.K., per-capita emissions have declined 50% in the last 20 years.

 Energy-intensive mature economies must become information-intensive to support big shifts to renewable energy-and that’s the most viable path toward a carbon-neutral future.

Paul Brody is EY’s global blockchain leader.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

More must-read commentary published by Fortune:

  • Will the U.S. and Europe slide into recession in 2023? Here’s how to look out when economic outlooks don’t
  • Biggest CEO successes and setbacks: 2022’s triumphs and 2023’s challenges
  • I have 10 minutes to clean a plane before passengers board. Here’s why the holidays’ air travel chaos was entirely avoidable
  • The next era of work will be about skills–not pedigree. Here’s how employers are changing the way they judge potential, according to LinkedIn and Jobs for the Future
Our new weekly Impact Report newsletter examines how ESG news and trends are shaping the roles and responsibilities of today's executives. Subscribe here.
About the Author
By Paul Brody
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Commentary

Jamie Dimon
CommentaryCorporate Governance
Jamie Dimon’s bombshell on proxy advisory delivers a body blow to the firms he called ‘incompetent’
By Richard TorrenzanoJanuary 7, 2026
6 hours ago
fraser
CommentaryLeadership
The 7 most overlooked CEOs in 2025—and the 5 to watch in 2026
By Jeffrey Sonnenfeld and Stephen HenriquesJanuary 7, 2026
10 hours ago
christian klein
CommentarySoftware
The most honest prediction for 2026: nobody knows what’s next
By Christian KleinJanuary 7, 2026
13 hours ago
CES
CommentaryRobots
Beyond the CES hype: why home robots need the self-driving car playbook
By Jason CorsoJanuary 6, 2026
1 day ago
AsiaTariffs and trade
Countries must move beyond seeing AI as a race, where one side must beat the other
By Boris Babic and Brian WongJanuary 3, 2026
4 days ago
trump
CommentaryVenezuela
5 takeaways on Venezuela in the aftermath of Maduro: A memo to CEOs
By Jeffrey SonnenfeldJanuary 3, 2026
4 days ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
1 day ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
1 day ago
placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
2 days ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
1 day ago
placeholder alt text
Success
The college-to-office path is dead: CEO of the world’s biggest recruiter says Gen Z grads need to consider trade and hospitality jobs that don't even require degrees
By Orianna Rosa RoyleJanuary 6, 2026
1 day ago
placeholder alt text
Success
Blackstone exec says elite Ivy League degrees aren’t good enough—new analysts need to 'work harder' and be nice 
By Ashley LutzJanuary 5, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.