• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successback to school

Return to office in full force as millennial parents drop their kids off at school

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
September 13, 2022, 2:28 PM ET
Young father dropping off daughter at school before going to work.
Getty Images

It’s baby’s first day back in the office. 

These days, kids aren’t the only ones getting first-day jitters, as many companies beckoned their employees back to the office after Labor Day weekend. 

This year, back to school coincides with a wane in remote work, and may even be contributing to it, per Bank of America’s newest survey in its Home Work series. 

The survey, which looks at responses from over 1,000 U.S. consumers over the past two years, found that less than half of 30- to 40-year-olds (43%) said they were working from home for the majority of their workweek during September. In June, 55% of the millennial cohort reported they were mostly working remotely. As the kids go back to school, in other words, their parents are going back to the office.

Major employers including Apple and Peloton Interactive have used Labor Day to finally push forward the plans for hybrid work that were delayed by the Delta and Omicron surges—just for real this time. Urging a full-time in-person policy, Goldman Sachs has pushed for normalcy to the extent that they’re doing away with all COVID-19 restrictions. 

Some companies are offering freebies to get workers back at their desks; the New York Times Co. offered a branded lunch box. But the strategy did not go over well with much of the Times’ union, as more than 1,300 staff members said they preferred a raise in times of inflation over company swag.

“Now employers are saying, ‘We’re in a post-pandemic world, and we’d like to meet you halfway.’ And [employees] are saying, ‘I don’t want to come at all. Come to me, do it on my terms,’” Johnny Taylor, CEO of the Society for Human Resource Management, previously told Fortune about bosses’ growing agitation over remote work. With childcare increasingly covered by in-person schooling, impatient employers may have one less hurdle when pushing working parents back to the office.

“That’s not going over well,” Taylor said.

The childcare crisis has hit working mothers and kept them from the office

Over the past two years, hybrid and remote solutions were increasingly accepted as a new way to appeal to employees. Habits from lockdown continued past the pandemic, as research from Jose Maria Barrero, Nicholas Bloom, and Steven J. Davis of WFH Research found that employers are increasing the number of days they’ll allow employees to work remotely in a post-pandemic environment. 

But as Bloom pointed out on Twitter, there still hasn’t been a full-fledged return to the office. While Bank of America’s report shows that millennials might be going into the office more than they were, data from Kastle and Google Workplace Mobility has yet to show any significant uptick in downtown office buildings filling up post–Labor Day. That means that Labor Day is nudging people to come back two to three days a week compared with, say, none.

“Parents are being forced to find alternative arrangements, and for many that means they’re not coming back into the job market,” senior economist at Wells Fargo Sarah House, previously told Fortune. The staffing shortages at day cares, therefore, became employers’ problem as some parents were unable to go to work or were forced to take unpaid leave in order to fill in the gaps that schools and childcare centers could not fill.

During the lockdown, parents took on a larger childcare role as kids learned from home. Working mothers felt the brunt of the childcare crisis, and it pushed many out of the workforce. Women’s workplace participation rates in January’s jobs report was at 57%, the lowest it’s been since 1988. 

While gains have been made, working parents still struggle to juggle their responsibilities at work and home. Often taking on greater responsibilities, women on average preferred flexible schedules more. But many are afraid of the lack of promotions they might endure if they ask for a hybrid schedule; 94% fear a lack of promotion if they ask for flexible work according to a Deloittesurvey from April.

The good news for burnt-out working moms: Their kids are getting out of the house. Bank of America finds that a smaller percentage of children are attending remote or hybrid schools compared with just a year ago (62% are attending school in person only this year, compared with 55% in 2021, and only 19% in 2020).

Spending on remote learning has also declined since 2020 and 2021, underlying how school is back in session. To be sure, parents still have chief concerns to deal with, including the high cost and inaccessibility of after-school care and the separation anxiety that their children leaving the nest struggle with.

About three in 10 parents are still juggling childcare responsibilities and work, according to the Census Bureau’s latest Household Pulse survey from August. But now that school is in full swing, burnt-out teachers are taking on more hours from working parents, and parents are left without as many reasons for avoiding the dreary office.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Photo of Craig Newmark
Successphilanthropy
Craigslist founder signs the Giving Pledge, and his fortune will go to military families, fighting cyberattacks—and a pigeon rescue
By Sydney LakeDecember 8, 2025
10 hours ago
Nvidia CEO Jensen Huang
SuccessCareers
Nvidia CEO Jensen Huang says people need to find success in traditional factory jobs again: ‘Every successful person doesn’t need to have a PhD’
By Emma BurleighDecember 8, 2025
10 hours ago
Justin Hotard, CEO of Nokia
CommentaryGen Z
Nokia CEO: The workforce is becoming AI-native. Leadership has to evolve
By Justin HotardDecember 8, 2025
15 hours ago
Alex Amouyel is the President and CEO of Newman’s Own Foundation
Commentaryphilanthropy
Following in Paul Newman and Yvon Chouinard’s footsteps: There are more ways for leaders to give it away in ‘the Great Boomer Fire Sale’ than ever
By Alex AmouyelDecember 7, 2025
2 days ago
Photo of Hank Green
SuccessPersonal Finance
Millionaire YouTuber Hank Green tells Gen Z to rethink their Tesla bets—and shares the portfolio changes he’s making to avoid AI-bubble fallout
By Preston ForeDecember 7, 2025
2 days ago
Tamera Fenske, chief supply chain officer at Kimberly-Clark
SuccessCareers
Kimberly-Clark exec is one of 76 women in the Fortune 500 with her title—she says bosses used to compare her to their daughters when she got promoted
By Emma BurleighDecember 7, 2025
2 days ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
3 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
12 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
7 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.