• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailBook Publishing

Latino writers push back against Oprah’s Book Club pick, ‘American Dirt’

By
Russell Contreras
Russell Contreras
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Russell Contreras
Russell Contreras
and
The Associated Press
The Associated Press
Down Arrow Button Icon
January 28, 2020, 7:14 PM ET
NEW YORK - JANUARY 21: Oprah Winfrey with author Jeanine Cummins Gayle King, Anthony Mason and Tony Dokoupil Co-Hosts of CBS THIS MORNING. (Photo by CBS via Getty Images)
NEW YORK - JANUARY 21: Oprah Winfrey with author Jeanine Cummins Gayle King, Anthony Mason and Tony Dokoupil Co-Hosts of CBS THIS MORNING. (Photo by CBS via Getty Images)CBS—Getty Images

During a trip to Mexico to visit family, writer Myriam Gurba took American Dirt, a novel about immigration and cartel violence that was being touted as one of the biggest U.S. releases of 2020. The writer was of mostly white descent, and Gurba felt the book didn’t ring true.

“I was reading the book in Parque Revolución in Guadalajara. I’d look up and see real Mexico,” said Gurba, of Long Beach, Calif. “I’d look down back at the book and see fake Mexico.”

Since before its publication, American Dirt, by Jeanine Cummins, garnered suspicion and criticism from many Latino writers and activists at the same time—and partly because—it was being heralded by many in the book community as a vital new work on the Southern border crisis. It was praised by novelist Don Winslow as a modern Grapes of Wrath.

The novel has become a flashpoint in debates over who gets published, how reputations are formed, and who can tell which stories in an industry—from publishers and editors to booksellers and agents—that is predominantly white.

Nicolas Kanellos, founder and publisher of Houston-based Arte Publico Press, the largest publisher of Hispanic literature in the U.S., said a lot of the anger stems from the exclusion of Latino writers by major publishers.

“This has been going on for decades and these New York publishers don’t get it,” said Kanellos.

Cummins, author of three previous books, has faced criticism for previously identifying as white but mentioning her Puerto Rican grandparent as the novel got closer to publication. “You don’t get to bring out your Puerto Rican abuela when it’s convenient,” said Daisy Hernández, a Colombia American writer who teaches writing at Miami University of Ohio and wrote a 2014 memoir, A Cup of Water Under My Bed.

In the past, some white writers have received acclaim for their portrayal of Latinos in the U.S. Edna Ferber, a Michigan-born Jewish novelist, was widely admired by some Latinos for her portrayal of Mexican Americans in her 1952 novel Giant. She interviewed civil rights leaders Dr. Hector P. Garcia and John J. Herrera in her research into discrimination in Texas. John Steinbeck enjoyed a following among Mexican Americans for his stories set in Northern California.

And in 1974, California-born John Nichols was praised for his novel The Milagro Beanfield War, which explored the complicated relationship between Hispanics and whites in northern New Mexico and the battle over water rights.

Others, like T. C. Boyle and D.H. Lawrence, faced criticism for stereotypical portrayal of Latinos.

Bernadine Hernández, an English professor at the University of New Mexico, said that since those earlier books, colleges have introduced Chicano Studies and created a more critical Latino reading audience.

“It’s also coming at a time when Latinos are more sensitive and critical readers,” she said. “We can go to social media and express it.”

Gurba accused the big publishers of “librotrafficking,” comparing them to a cartel that controls who gets to tell Latino stories. Her scathing review of American Dirt, in which she accuses Cummins of appropriating works by Latinos, went viral.

American Dirt, published last week, tells the story of a Mexican woman and her 8-year-old son fleeing to the U.S. border after a drug cartel kills the rest of their family. It has been in the top 10 on Amazon.com for the past week, and has been praised by authors ranging from John Grisham and Stephen King to noted Latina authors Erika Sanchez and Sandra Cisneros. 

Then Oprah Winfrey offered one of publishing’s most cherished honors: endorsement for her book club. Some Latino celebrities posted selfies with the book; Mexican-born actress Salma Hayek later apologized for promoting American Dirt without having read it after she was attacked on social media.

https://www.instagram.com/p/B7tykhYp34y/

In a video posted last weekend on Instagram, Winfrey said she now realizes the book struck “an emotional chord” with Latinos and created a need for deeper conversation. Winfrey wants to hold a discussion on the politics of publishing for an Apple TV special in March.

https://www.instagram.com/p/B7yr48cAgj9/

In a statement, Sanchez, author of I Am Not Your Perfect Mexican Daughter, said Monday that she blurbed the book only after she saw that Cummins identified as Puerto Rican. “What’s resulted is not at all what I expected, obviously,” Sanchez said, adding that she was taking a break from social media.

Latino critics say American Dirt contains stereotypes, incorrect regional slang, and cultural inaccuracies.

Cummins confided in the book’s afterword that she didn’t know if she was the right person to write the book. She has told The Associated Press she spent extensive time in Mexico and met with many people on both sides of the border. “So many of the stories center on violent men and macho violent stories about people who commit atrocities,” she said. “My hope was to reframe the narrative and show it from the point of view of the people on the flip side of violence.”

Still, Latino anger hit a crescendo on social media after Gurba posted an image of a release party from last year that featured barbed wire centerpieces. Cummins, referencing the blue and white barbed wire art on the book’s cover, posted an image of it painted on fingernails.

Some Latinos are organizing gatherings to challenge Cummins at planned readings. So far, at least three events have been canceled, in part over security concerns. Tony Diaz, a Mexican American novelist in Houston, is organizing a protest outside the Blue Willow Bookshop, which is hosting Cummins on Monday. “We will never set foot in that bookstore again,” he said.

Blue Willow owner Valerie Koehler said the store is discussing options with the publisher over the event. “We believe in free speech and the power of story,” Koehler said in a statement.

Matt Sedillo, a Los Angeles-based poet and author of Mowing Leaves of Grass, said publishers need to make room for Latinos today or risk going out of business tomorrow. “Until then, we are going to have to build our own networks outside of the big publishers,” Sedillo said. “And then they will come begging for us.”

More must-read stories from Fortune:

—Retailers reuse and recycle the way to increased growth
—Why Gap Inc. torpedoed its Old Navy spinoff
—How Ganni used tech-world tricks to grow from cult fashion label to global brand
—Consumers are turning away from real fur, but faux fur isn’t a perfect fix
—The World’s Most Admired Companies in 2020

Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Authors
By Russell Contreras
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
3 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
3 days ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
2 days ago
placeholder alt text
Economy
Musk’s fantasy for a future where work is optional just got more real: U.K. minister calls for universal basic income to cushion AI-related job losses
By Sasha RogelbergFebruary 1, 2026
2 days ago
placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
16 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Retail

RetailFortune 500
In his day one message, Target’s new CEO ignored the the elephant in the room. People noticed.
By Phil WahbaFebruary 3, 2026
52 minutes ago
EconomyManufacturing
Indonesia’s Danantara bets a new $6 billion SOE can save a textile industry from Trump tariffs and foreign competition
By Angelica AngFebruary 2, 2026
5 hours ago
imports
EconomyTariffs and trade
‘The Chinese have invaded us in terms of merchandise’: Mexico and Argentina lead Latin America’s struggles with flood of imports
By Chan Ho-Him, Isabel Debre, Nayara Batschke, Fabiola Sánchez and The Associated PressFebruary 2, 2026
18 hours ago
C-SuiteRetail
Meet Walmart’s new CEO, John Furner: Once an hourly worker, today he takes charge of the top company in the Fortune 500
By Marco Quiroz-GutierrezFebruary 1, 2026
2 days ago
North AmericaDrugs
Mexico’s ban on vapes could give drug cartels more revenue — ‘those selling cocaine, fentanyl, marijuana are selling you vapes’
By María Verza and The Associated PressJanuary 31, 2026
3 days ago
coffee
RetailCoffee
Starbucks battles the ‘polyamorous’ era of coffee as customers experiment: ‘they’re seeing what’s out there’
By Dee-Ann Durbin and The Associated PressJanuary 31, 2026
3 days ago