• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Current price of oil as of June 11, 2026

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Current price of oil as of June 11, 2026
RetailMarijuana

Private Equity Fund Raises $100 Million for Cannabis Startups

By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
November 4, 2016, 11:45 AM ET
Marley Natural's line of cannabis, branded for iconic reggae musician Bob Marley.
Marley Natural's line of cannabis, branded for iconic reggae musician Bob Marley.Photograph courtesy of Marley Natural

With several more states poised to legalize marijuana in some form, investors continue to pump money into the burgeoning legal cannabis industry.

On Friday, Privateer Holdings, the Seattle-based private equity firm focused on cannabis industry investments, said it is the first company in the nascent industry to raise more than $100 million. The proclamation came as Privateer announced that it has brought in an additional $40 million that brings the firm’s fundraising total since its 2011 launch to $122 million.

When Privateer co-founder and CEO Brendan Kennedy told Fortune ahead of Friday’s announcement, he noted that a handful of other companies and funds across the cannabis industry have made announced the opening of $100 million investment funds—but, so far, none of those companies have actually reached that lofty fundraising total.

“We tend not to make bold announcements of things we intend to do, but things we’ve actually done,” Kennedy said of Privateer’s industry-first fundraising tally.

Kennedy told Fortune that the $40 million financing came from a mix of high-net-worth individuals and family offices, with half coming from a single institutional investor (who Kennedy declined to name). Kennedy added that Privateer will use the money to fund strategic acquisitions as well as to grow its existing brands in the U.S. and overseas. The firm’s portfolio includes the Bob Marley-branded cannabis line, Marley Natural, as well as Canadian medical cannabis cultivator and distributor Tilray, and Leafly, a website and mobile app that acts as a sort of Yelp for cannabis products and dispensaries with more than 10 million monthly visitors.

Kennedy also said Privateer plans to invest more than half of the $40 million in foreign markets where further marijuana legalization is either in effect or very close to happening, including Australia and Germany, while Canada plans to discuss legalizing recreational pot. There is more uncertainty in the U.S., where nine states will decide next week on ballot initiatives that would legalize marijuana in some form. Depending on how the voting shakes out on Tuesday, the legal marijuana market in the U.S. could grow by tens of million consumers—particularly if California’s 38 million residents vote to legalize recreational pot.

“Our investors see . . . the end of [marijuana] prohibition as inevitable, so they wanted exposure now, they wanted exposure across multiple geographies, multiple industry verticals, and multiple consumer segments,” Kennedy told Fortune.

 

The $40 million financing is just the first part of what will eventually be a Series C equity round that Kennedy said will be worth at least $100 million. That would follow the $75 million Series B round the company closed in 2015, which included a multi-million dollar investment from Founders Fund, the investment firm created by tech billionaire Peter Thiel.

The investment from Founders Fund was one of the first instances of institutional money being invested with a company that directly handles cannabis—a major step forward for an industry that has long been mostly ignored by large investment firms, as well as major banks, due to the fact that cannabis remains very much illegal on the federal level.

Now, with California expected to legalize marijuana recreationally (the state legalized medical pot two decades ago) and several other states moving toward their own legal cannabis markets, more and more big investors are warming to the industry. Kennedy did not put an exact timeline on when Privateer plans to close its planned $100 million Series C round, but he confirmed that the firm is currently in discussions to raise the additional $60 million. And, he expects the process “will accelerate after next Tuesday” with the impending votes on legalization.

Certainly, next week’s election results will have a ripple effect through a rapidly-growing industry that some expect to reach nearly $22 billion in legal sales in the U.S. by 2020. “There’s a fear of missing out,” Kennedy said. “The smart investors that we’ve been talking to over the past six months are afraid of waking up in a panic on Nov. 9 and not having some exposure to this industry.”

 

About the Author
By Tom Huddleston Jr.
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Agility Robotics Chief Executive Peggy Johnson speaks on stage at Brainstorm Tech 2026 in Aspen, Colorado.
AIBrainstorm Tech
Tech leaders argue AI’s real future Is task augmentation, not mass layoffs
By Sebastian HerreraJune 11, 2026
20 hours ago
visa
AIVisa
Visa thinks it’s a great idea for AI agents to shop and pay for things without human approval
By Barbara Ortutay, Ken Sweet and The Associated PressJune 11, 2026
23 hours ago
South Korea fines Coupang record $409 million for data breach
AsiaCoupang
South Korea fines Coupang record $409 million for data breach
By Jaehyun Eom, Shinhye Kang and BloombergJune 11, 2026
1 day ago
Honda recalls nearly 900,000 cars thanks to rear suspension problems
RetailHonda
Honda recalls nearly 900,000 cars thanks to rear suspension problems
By The Associated PressJune 10, 2026
2 days ago
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
C-Suitecreator economy
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
By Sam BirchallJune 10, 2026
2 days ago
Matt Damon and Gary White.
EnvironmentWaters
Corporate America has been draining the world’s water. Matt Damon’s new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
3 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
4 days ago
SpaceX's record IPO has Wall Street torn between a Musk 'holy grail' and a $135-per-share leap of faith
Startups & Venture
SpaceX's record IPO has Wall Street torn between a Musk 'holy grail' and a $135-per-share leap of faith
By Marco Quiroz-GutierrezJune 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.