• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt

2

U.S. says deals with Iran for safe Hormuz transit are prohibited

3

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'

1

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt

2

U.S. says deals with Iran for safe Hormuz transit are prohibited

3

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
TechApple

Apple CEO Tim Cook’s Feud With BlackBerry Has a Quiet End

By
Ian Mount
Ian Mount
Madrid-based Editor
Down Arrow Button Icon
By
Ian Mount
Ian Mount
Madrid-based Editor
Down Arrow Button Icon
September 29, 2016, 8:14 AM ET
Tim Cook discusses the iPhone 7 during an Apple media event in San Francisco
Apple Inc CEO Tim Cook discusses the iPhone 7 during an Apple media event in San Francisco, California, U.S. September 7, 2016. Reuters/Beck Diefenbach - RTX2OJHVPhotograph by Beck Diefenbach — Reuters

Tim Cook’s quiet feud with BlackBerry’s CEO couldn’t have come to a more perfect end for the Apple chief.

On Wednesday, one-time business market behemoth BlackBerry—whose “CrackBerries” were clenched in the hand of every right-thinking executive and banker less than a decade ago—announced it wouldn’t manufacture its smartphones any more. The news came just hours before Apple announced it was furthering its push into the business market by partnering with Deloitte, which will open a new practice to help corporate clients use Apple products.

See also: BlackBerry Is Outsourcing Its Smartphone Manufacturing

In an interview with the Financial Times, Cook said the partnership with Deloitte was “next logical step” in Apple’s push toward corporate customers, which comes at a moment when consumer iPhone sales seem to be maturing. “They are the trusted adviser for so many Fortune 500 and global 500 companies,” he said.

But when pressed on what he thought about BlackBerry’s retreat coming at almost the same moment, the low-key Cook played down the synchronicity of the two events. It was just business.

See also: Apple Deepens Enterprise Push With Deloitte Partnership

“I think their sales have been fairly low for a while,” Cook told the FT. “We are very focused on the opportunity and we see it as massive.”

But there’s more than business in the disparate fortunes of Apple (AAPL) and BlackBerry (BBRY), and if Cook’s voice betrayed just a hint of revenge being served cold, he could be allowed that.

See also: BlackBerry CEO John Chen Calls Out Apple’s Approach to Security

That’s because last December, BlackBerry CEO John Chen penned a blog post calling out Apple for not cooperating with a federal judge in New York who wanted the firm to unlock an iPhone so that law enforcement could read an accused drug dealer’s messages. He wrote:

In fact, one of the world’s most powerful tech companies recently refused a lawful access request in an investigation of a known drug dealer because doing so would “substantially tarnish the brand” of the company. We are indeed in a dark place when companies put their reputations above the greater good.

Chen went on to tout his own company’s view:

At BlackBerry, we understand, arguably more than any other large tech company, the importance of our privacy commitment to product success and brand value: privacy and security form the crux of everything we do. However, our privacy commitment does not extend to criminals.

Cook did not publicly answer Chen’s post, and it seems unlikely that he will do so now. But Wednesday’s announcements put into stark relief which firm won the business argument.

Fortune has contacted Apple and will update the story should they respond.

About the Author
By Ian MountMadrid-based Editor
LinkedIn icon

Ian Mount is a Madrid-based editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Samsung’s UK boss keeps a signed $100 bill she’s never allowed to spend—and shares her best and worst investments
SuccessFortune The Good Life
Samsung’s UK boss keeps a signed $100 bill she’s never allowed to spend—and shares her best and worst investments
By Orianna Rosa RoyleMay 31, 2026
46 minutes ago
A girl holds an tablet in front of her face.
North AmericaEducation
Stop blaming immigration for low U.S. reading scores, top psychologist says. The problem is actually devices giving easy access to social media
By Sasha RogelbergMay 31, 2026
2 hours ago
Elon Musk surrounded by Money symbols
InvestingFinance
If Elon Musk merges SpaceX with Tesla he’ll create a $3.4 trillion behemoth—with zero profits
By Shawn TullyMay 31, 2026
4 hours ago
SoftBank plans up to €75 billion investment in French AI centers
AISoftbank
SoftBank plans up to €75 billion investment in French AI centers
By Benoit Berthelot and BloombergMay 30, 2026
14 hours ago
After Blue Origin rocket explosion, NASA’s entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
Innovationspace
After Blue Origin rocket explosion, NASA’s entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
By Jason MaMay 30, 2026
15 hours ago
Snowflake CEO says monster quarter shows why software firms need new pricing models to thrive in AI age
AISnowflake Computing
Snowflake CEO says monster quarter shows why software firms need new pricing models to thrive in AI age
By Sebastian HerreraMay 30, 2026
17 hours ago

Most Popular

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
Economy
Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
By Shawn TullyMay 30, 2026
1 day ago
U.S. says deals with Iran for safe Hormuz transit are prohibited
Politics
U.S. says deals with Iran for safe Hormuz transit are prohibited
By Jack Wittels and BloombergMay 30, 2026
20 hours ago
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
Law
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
By Collin Binkley and The Associated PressMay 30, 2026
14 hours ago
Gen Z is rejecting $200 dates and choosing 'solo-maxxing'—and dating apps are taking a hit
Economy
Gen Z is rejecting $200 dates and choosing 'solo-maxxing'—and dating apps are taking a hit
By Sydney LakeMay 30, 2026
1 day ago
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
Innovation
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
By Jason MaMay 30, 2026
15 hours ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.