• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechYahoo

A Former Yahoo CTO Just Became CEO Of This Big Data Startup

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
August 9, 2016, 11:00 AM ET
175422122
Screens with program codePhotograph by Getty Images

A former CTO of Yahoo and long-time Silicon Valley veteran is taking over as CEO of big data startup Pepperdata.

Ashfaq Munshi, who worked at Yahoo for a little under a year right before Marissa Mayer became CEO, succeeds Pepperdata co-founder Sean Suchter, who will become the startup’s CTO.

Suchter and Pepperdata co-founder Chad Carson both held management positions at Microsoft (MSFT) and Yahoo (YHOO) before creating the startup in 2012. At Yahoo, Suchter helped the company’s search business unit successfully use the open-source Hadoop big data framework not just for testing or research projects, but also in production.

See also: Marissa Mayer’s Payday Is Even More Insane Than You Think

Yahoo, like other big tech companies, once maintained a separate business unit dedicated to research called Yahoo Labs. However, in February, Yahoo shuttered the research arm and absorbed it into its overall business amid Mayer’s attempts to streamline the embattled company.

During Munshi’s brief stint at Yahoo, he oversaw 350 researchers, Munshi said in an interview with Fortune.

Get Data Sheet, Fortune’s technology newsletter.

Yahoo’s research arm generated a lot of attention from technology analysts and software engineers at the time for its work on cutting-edge technologies, including Hadoop. In 2011, Yahoo spun out a new company called Hortonworks, aimed at creating a business around Hadoop. Hortonworks (HDP) went public in late 2014.

Since leaving Yahoo, Munshi has held CEO and executive chairman positions at several startups, including online advertising technology company Cognitive Match, storage hardware startup Graphite Systems, and data science company Marianas Labs. Munshi helped sell those startups to bigger companies under his watch, including selling Graphite Systems to EMC (EMC) in 2015 for an undisclosed amount.

Munshi said that Pepperdata is not looking to sell to a bigger company at this point in time, and that the company has enough cash in the bank that it is “in no rush to raise money.”

See also: Fortune Just Launched a Startup Edition of Its Tech Newsletter

However, Munshi added, “At the end of the day, every company is at sale for the right price.”

Pepperdata’s technology is essentially a sort-of real-time analytics tool intended to help a company’s IT operations staff better track and improve the performance of modern-day software apps so they more efficiently consume computer hardware resources, like CPU and RAM usage, explained Suchter.

Because these modern-day apps, like Uber’s ride-sharing platform for example, contain many different moving parts, require many resources, and must not easily overload under heavy use, they need to be powered by numerous computers, tethered together in what’s known as distributed computing.

Pepperdata’s software can help fix a company’s application issues on the fly upon discovery—relevant because “things change way too fast for a human operator to react,” Suchter said.

See also: Why Google Just Bought This Hot E-Commerce Startup

The startup’s specialty lies in improving the performance of apps that use Hadoop for their data storage and processing needs. But Suchter said that it can also be applied to other new, cutting-edge technologies like containers, as popularized by startups like Docker.

Still, with big data companies like Hortonworks, MapR, and Cloudera that also specialize in Hadoop now steadily rolling out new features to lure customers, it seems likely that these bigger companies will one day release competing products.

Munshi said that Pepperdata is a partner of these companies, though he conceded that eventually, they may release similar tools. In this case, Pepperdata’s proprietary technology is “highly protective,” Munshi said.

For more about Yahoo, watch this Fortune video:

“I don’t mind using them as a channel,” said Munshi, in reference to working with Cloudera, MapR, and Hortonworks to boost Pepperdata’s own sales.

Pepperdata has raised a little over $20 million in funding from investors including Wing Venture Capital, Signia Venture Partners, and Citi Ventures.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

sam altman
AIOpenAI
Sam Altman tells staff at an all-hands that OpenAI is negotiating a deal with the Pentagon, after Trump orders the end of Anthropic contracts
By Sharon GoldmanFebruary 27, 2026
7 hours ago
Future of Workthe future of work
Have good taste? It may just get you a job during the AI jobs apocalypse, says Sam Altman
By Marco Quiroz-GutierrezFebruary 27, 2026
7 hours ago
CybersecurityMeta
Trump’s FTC backs off social media regulation despite finding that nearly 20% of America’s children are online for 4 hours or more
By Catherina GioinoFebruary 27, 2026
7 hours ago
Emil Michael smirks
AIAnthropic
Emil Michael, the Silicon Valley exec turned Trump official leading the war against Anthropic, has deep ties to the tech world
By Lily Mae LazarusFebruary 27, 2026
8 hours ago
AIMilitary
Trump orders U.S. government to stop using Anthropic but gives Pentagon six months to phase it out while Hegseth adds supply-chain risk designation
By Jason MaFebruary 27, 2026
8 hours ago
Arts & EntertainmentHollywood
The battle over WBD left three big winners on Wall Street—while the thousands who lost out will remain behind the scenes
By Geoff ColvinFebruary 27, 2026
8 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
3 days ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
22 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
3 days ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.