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Why Google Just Bought This Hot E-Commerce Startup

August 8, 2016, 6:15 PM UTC
Fortune Brainstorm TECH 2016
Fortune Brainstorm TECH 2016 MONDAY JULY 11TH, 2016: ASPEN, CO 2:30 PM TILTING THE SCALE ON CLOUD COMPUTING Diane Greene, Senior Vice President, Google Interviewer: Andrew Nusca, Senior Editor and Co-chair, Brainstorm TECH, Fortune PHOTOGRAPH BY KEVIN MOLONEY/Fortune Brainstorm TECH
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It could get easier to buy and sell products and services on the Google cloud.

The search giant said Monday that it acquired a small, Los Angeles-based startup called e-commerce startup called Orbitera. Terms of the deal were not disclosed.

Orbitera specializes in software that streamlines the often-complex way companies sell cloud-based products and services as well as how customers buy those services.

The startup’s billing software lets companies that sell cloud services create recurring billing cycles for their customers based on the number of hours, days, months, or the amount of computing resources they consume, according to Orbitera’s website. The technology also integrates billing data from cloud infrastructure companies like Google (GOOG) or Amazon Web Services so companies can better price their cloud services to their clients.

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“Orbitera has built a strong ecosystem of enterprise software vendors delivering software to multiple clouds,” wrote Nan Boden, Google’s head of global technology partners, in a corporate blog post. “This acquisition is not only meant to improve the support of software vendors on Google Cloud Platform, but it also aims to reinforce Google’s support for the multi-cloud world.”

Orbitera’s CEO Marcin Kurc previously worked at Amazon (AMZN) Web Services for roughly three years as a principal of strategic partnerships and head of business development for its marketplace enterprise unit, according to Kurc’s LinkedIn profile.

In a post on the acquisition on Orbitera’s website, the startup’s management team wrote that Google “shares our vision for seamless purchase and deployment of IT services across heterogeneous cloud infrastructure.”

Although many cloud providers, like Google and Microsoft (MSFT), would clearly love for companies to only use their own cloud services, they have been marketing their respective cloud services as being compatible with other competing services so they can win customers who fear being locked into a specific vendor’s technology.

“We will continue to deliver the products and services our customers rely on with the added scale that Google provides,” Orbitera’s management team explained. “At this time, there is no change to the services we are providing and we will continue to support existing cloud platforms.”

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Orbitera counts Adobe (ADBE), Oracle (ORCL), and NetApp (NTAP) as customers.

The startup scored a $2 million seed funding in June 2015.