Toys

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Australian actress Margot Robbie poses on the pink carpet upon arrival for the European premiere of "Barbie" in central London on July 12, 2023.
Leadership

Mattel CEO says the brand will no longer be confined to toys: ‘We are here to build film franchises’

By
October 26, 2023
The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
Retail

The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers

By Anne D'Innocenzio and The Associated Press
October 14, 2023
a poster of lego movie 2
Retail

After Barbie’s billion-dollar box office smash, Lego’s CEO is eyeing another movie as profits drop

By
August 31, 2023
After paying $4 billion for eOne, Hasbro sells its TV and movie business for $500 million
Finance

After paying $4 billion for eOne, Hasbro sells its TV and movie business for $500 million

By Michelle Chapman and The Associated Press
August 3, 2023
Friends playing UNO
Success

Barbie maker Mattel wants to pay someone almost $18,000 a month to play Uno

By
August 1, 2023
How Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon
Leadership

How Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon

By
July 22, 2023
Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
Family

Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’

By
July 20, 2023
A picture of a kid playing with play-doh
Retail

The struggling toymaker behind Dungeons & Dragons and Play-Doh is banking on middle-aged shoppers as the ‘heart and soul’ of its business

By
June 9, 2023
A Funko POP doll being painted.
Retail

This kids toy company made too many bobblehead figures so now it’s ‘eliminating’ $30 million worth of stock

By
March 6, 2023
Lego
Success

Lego is ditching Connecticut for Boston, which aims to ‘become the most family-friendly city in the country’

By
January 25, 2023
Barbie doll
Success

Barbie is going after the coveted 3-year-old demographic with a taller new doll that has less of an hourglass figure

By Leanne Italie and The Associated Press
January 12, 2023
Al Roker, Sheinelle Jones and Craig Melvin on NBC with adult Happy Meals
Finance

The ‘kid-adult’ market is booming in the toy industry—and major brands like McDonald’s, Lego and Build-a-Bear are paying attention

By Anne D'Innocenzio and The Associated Press
December 19, 2022
Professor Ernő Rubik, inventor of Rubik's Cube, holding a Rubik's Cube
Lifestyle

The man who designed the iconic Rubik’s Cube explains why it’s so popular after almost 50 years: ‘Contradiction’ is a key to its success

By Mark Kennedy and The Associated Press
December 1, 2022
Toys R Us
Retail

Toys “R” Us is coming back, again, this time in Macy’s stores

By
July 19, 2022
Lego figures.
Retail

Lego is building a new factory in the U.S. to avoid supply-chain problems

By
June 16, 2022

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