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Gen Z consumer takes picture of Jellycat in store.
Success
Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
By Emma BurleighFebruary 16, 2025
Build-A-Bear’s CEO spends her Fridays penning old-fashioned ‘thank-you’ notes to bolster her $486 million toy empire
Leadership
Build-A-Bear’s CEO spends her Fridays penning old-fashioned ‘thank-you’ notes to bolster her $486 million toy empire
By Rachel VentrescaJanuary 12, 2025
a picture of erno rubik holding a rubik's cube
Features
Rubik’s Cube is still selling millions after 50 years. Here’s how the old-school toy is keeping up with Gen Z’s digital shift
By Prarthana PrakashDecember 20, 2024
China’s hottest stock rockets 370% on craze for collectibles
Finance
China’s hottest stock rockets 370% on craze for collectibles
By Charlotte Yang and BloombergDecember 19, 2024
a person sitting on a floor with a bag of lego box next to him
Retail
Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come
By Prarthana PrakashDecember 18, 2024
Duncan Wardle
Commentary
How I sent Buzz Lightyear to space—and what it taught me about innovation 
By Duncan WardleDecember 12, 2024
boy playing with Lego Formula 1 toy
Retail
Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport
By Prarthana PrakashNovember 26, 2024
Ariana Grande and Cynthia Erivo holding hands
Retail
Mattel was supposed to have a hit with its ‘Wicked’ dolls ahead of the movie premiere. But it backfired
By Sydney LakeNovember 11, 2024
China-based toymaker ignores warnings over potentially deadly game pieces
Retail
China-based toymaker ignores warnings over potentially deadly game pieces
By The Associated PressAugust 29, 2024
a picture of Niels B. Christiansen
Retail
Lego announces historic half-year as it launches 300 sets and 41 stores, cementing its lead in the toy industry
By Prarthana Prakash and AFPAugust 28, 2024
Polly Pocket Airbnb house
Lifestyle
Airbnb just listed a life-size Polly Pocket house—and it doesn’t have a roof, a shower, or blankets 
By Rachel VentrescaAugust 9, 2024
Photo of Chris Cocks
Leadership
What the CEO of toymaker Hasbro learned from a failed media acquisition that led to $1.7B loss: ‘We’d strayed from our core mission’
By Phil WahbaJune 11, 2024
Meet the 59-year-old Barbie ‘dealer’ whose hustle has netted $2 million in sales
Retail
Meet the 59-year-old Barbie ‘dealer’ whose hustle has netted $2 million in sales
By Sunny NagpaulJune 8, 2024
Customers at Pop Mart's Los Angeles, California store.
Retail
This millennial-founded Chinese company scored a $6 billion valuation selling mystery toys. Now it wants to cash in on America’s cuteness craze
By Jasmine LiMay 18, 2024
A man in a white mask and orange hoodie cleans a window with a big SHEIN sign above it.
Retail
E-commerce is witnessing the Amazon-ification of Shein, as the fast-fashion behemoth woos skincare and toy brands
By Sasha RogelbergMay 5, 2024
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Most Popular
North America
Pentagon orders bases to plan for 90 days without the grid as Britain urges families to stockpile food and waterplaceholder alt text
By Bilin LinOctober 26, 2026
Cybersecurity
Anthropic spent $2.75 million guarding Dario Amodei last year—more than 4 times his salary, but a fraction of Mark Zuckerberg’s security billplaceholder alt text
By Bilin LinOctober 29, 2026
Success
Mark Cuban says Gen Z should think more like Jeff Bezos and stop chasing the perfect job: ‘Just get a job’—even at McDonald’s or Dairy Queenplaceholder alt text
By Preston ForeOctober 29, 2026
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