Jasmine Li
Jasmine Li is a former editorial fellow on Fortune's audience team.
RetailBirkin bags can double in value in 5 years. An Hermès expert explains why it’s a better investment than gold
By Jasmine LiDecember 15, 2025
RetailActivewear brand Outdoor Voices acquired by owner of Reese Witherspoon’s fashion label—3 months after it closed all stores and laid off dozens
By Jasmine LiJune 3, 2024
RetailThis millennial-founded Chinese company scored a $6 billion valuation selling mystery toys. Now it wants to cash in on America’s cuteness craze
By Jasmine LiMay 18, 2024
LifestyleForget airline miles—Gen Z and millennials are obsessed with nicotine pouch Zyn’s lucrative rewards program, which includes $400 Apple watches and $600 Dyson AirWraps
By Jasmine LiMay 11, 2024
LifestyleA mysterious Miami firm tried to buy a top English soccer team—now it’s being accused of $600 million fraud: ‘A giant shell game at best, and an outright Ponzi scheme at worst’
By Jasmine LiMay 8, 2024
RetailGood news for Gen Z’s favorite jewelry: Scientists can now grow diamonds faster than you can watch ‘Oppenheimer’
By Jasmine LiMay 1, 2024
TechDrake’s fake Tupac, a $50,000 Elon Musk romance scam, and AI-generated racist tirades: Deepfakes are terrorizing society
By Jasmine LiApril 29, 2024
SuccessMeet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’
By Jasmine LiApril 25, 2024
SuccessDavid Beckham is suing Mark Wahlberg’s fitness company for $14 million—making him the third former pro athlete to do so
By Jasmine LiApril 24, 2024
RetailGen Z’s obsession with a $10 naked baby figurine is causing a worldwide shortage: ‘Some customers come every day, for three days straight’
By Jasmine Li and Sasha RogelbergApril 19, 2024
RetailGen Z favorite Dr. Martens is struggling as its CEO steps down—and it might be because the shoes last too long
By Jasmine LiApril 17, 2024
By Jasmine LiApril 7, 2024
RetailA Birkin insider shares her tips on buying the elusive bag: ‘They want you to be a disciple of the brand’
By Jasmine LiApril 2, 2024
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