rebranding
RetailCracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look
By Sydney LakeAugust 22, 2025
TechExperts warn MicroStrategy’s high-flying valuation has ‘no rational explanation’—and investors face a double whammy of risk
By Marco Quiroz-GutierrezFebruary 8, 2025
CompaniesMichael Saylor’s company rebrands to ‘Strategy’ and calls itself a ‘Bitcoin treasury company’
By Catherine McGrathFebruary 5, 2025
By Chris MorrisJanuary 8, 2025
RetailJaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
By Ryan HoggDecember 3, 2024
RetailJaguar’s criticized radical rebranding makes consumers question how important products are to their identities
By Laurie Kellman and The Associated PressNovember 25, 2024
By Christiaan HetznerNovember 20, 2024
LeadershipEnterprise CEO said only 11% of consumers know the company does more than just car rentals
By Paolo ConfinoOctober 8, 2024
LifestyleLondon’s Royal Opera House plans a new renaissance starting with a name change — and potential Netflix series
By Sabah Meddings and BloombergMay 4, 2024
TechSad Elon Musk killed off the Twitter brand? Here’s your chance to grab the last blue bird memorabilia as billionaire auctions off everything—including a sign that’s still bolted down
By Chloe TaylorAugust 10, 2023
By David MeyerJuly 24, 2023
By Felicia HouOctober 29, 2021
By Marco Quiroz-GutierrezOctober 20, 2021
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