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RetailMarketing

A few companies made Facebook’s Meta rebrand moment all about them on social media

By
Felicia Hou
Felicia Hou
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By
Felicia Hou
Felicia Hou
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October 29, 2021, 11:33 AM ET
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Sometimes it’s hard to share the spotlight, and since Facebook’s been center stage so frequently these days—albeit not for the best reasons—it’s only natural that other companies are vying for attention. After Facebook officially announced its rebrand to Meta on Thursday, brands took to Twitter to make their own announcements. 

Wendy’s

The fast-food company quickly changed its Twitter handle to Meat.

Changing name to Meat

— Wendy’s (@Wendys) October 28, 2021

Arby’s

In response to Wendy’s, Arby’s made it clear that they “Have The Meats.”

Chill @Wendys 🥶 – We Have The Meats 😉 https://t.co/64UnbhL3Zw

— Arby's (@Arbys) October 28, 2021

Slim Jim

Also on the meat theme, Slim Jim went for MEATA, accompanied by its own logo redesign.

Introducing MEATA pic.twitter.com/hnfN8tXfee

— Slim Jim 🚀 MEATA (@SlimJim) October 28, 2021

Cinnabon

Cinnabon also jumped in with a Twitter name change that made possibly even less sense.

Changing name to Sweet. @Wendys

— Cinnabon (@Cinnabon) October 29, 2021

Shopify and Grammarly

The two brands also weighed in about changing their brand names to something meat-related.

Meatly?

— Grammarly (@Grammarly) October 28, 2021

Steak-umm

Frozen meat brand Steak-umm was quick to make a TikTok on the “meatverse.”

welcome to the meatversehttps://t.co/6oaSweEDPZ pic.twitter.com/P5NKEAr80r

— Steak-umm (@steak_umm) October 28, 2021

And, of course, it threw down the gauntlet.

facebook will never be as meta as steak-umm https://t.co/M605cgb3IV

— Steak-umm (@steak_umm) October 28, 2021

Heineken

The beermaker’s graphic design team was clocking in overtime.

Available in every reality #EnjoyResponsibly #metaverse pic.twitter.com/zckqkQ9mR0

— Heineken (@Heineken) October 28, 2021

Skittles

The candy brand adamantly announced that it would not be changing its name.

We are not changing our name.

— SKITTLES (@Skittles) October 28, 2021

American Eagle

The clothing brand decided to weigh in on that one.

BORING

— American Eagle (@AEO) October 28, 2021

And it also announced its own rebrand.

Excited to announce that we are officially rebranding and changing our name to MetaJeans today.

— American Eagle (@AEO) October 28, 2021

Twitter

Twitter had us for a moment.

https://twitter.com/Twitter/status/1453847172794003473?s=20

Hulu

Finally, Hulu announced it will not be considering a name change to “The Hulu.”

Hello, we are still Hulu.

— Hulu (@hulu) October 28, 2021

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  • Walmart recalls aromatherapy room spray after two deaths
  • Chewy CEO Sumit Singh on the pet boom, the pandemic, and moving from puppyhood to profitability

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By Felicia Hou
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