• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailMarketing

A few companies made Facebook’s Meta rebrand moment all about them on social media

By
Felicia Hou
Felicia Hou
Down Arrow Button Icon
By
Felicia Hou
Felicia Hou
Down Arrow Button Icon
October 29, 2021, 11:33 AM ET

Sometimes it’s hard to share the spotlight, and since Facebook’s been center stage so frequently these days—albeit not for the best reasons—it’s only natural that other companies are vying for attention. After Facebook officially announced its rebrand to Meta on Thursday, brands took to Twitter to make their own announcements. 

Wendy’s

The fast-food company quickly changed its Twitter handle to Meat.

Changing name to Meat

— Wendy’s (@Wendys) October 28, 2021

Arby’s

In response to Wendy’s, Arby’s made it clear that they “Have The Meats.”

Chill @Wendys 🥶 – We Have The Meats 😉 https://t.co/64UnbhL3Zw

— Arby's (@Arbys) October 28, 2021

Slim Jim

Also on the meat theme, Slim Jim went for MEATA, accompanied by its own logo redesign.

Introducing MEATA pic.twitter.com/hnfN8tXfee

— Slim Jim 🚀 MEATA (@SlimJim) October 28, 2021

Cinnabon

Cinnabon also jumped in with a Twitter name change that made possibly even less sense.

Changing name to Sweet. @Wendys

— Cinnabon (@Cinnabon) October 29, 2021

Shopify and Grammarly

The two brands also weighed in about changing their brand names to something meat-related.

Meatly?

— Grammarly (@Grammarly) October 28, 2021

Steak-umm

Frozen meat brand Steak-umm was quick to make a TikTok on the “meatverse.”

welcome to the meatversehttps://t.co/6oaSweEDPZ pic.twitter.com/P5NKEAr80r

— Steak-umm (@steak_umm) October 28, 2021

And, of course, it threw down the gauntlet.

facebook will never be as meta as steak-umm https://t.co/M605cgb3IV

— Steak-umm (@steak_umm) October 28, 2021

Heineken

The beermaker’s graphic design team was clocking in overtime.

Available in every reality #EnjoyResponsibly #metaverse pic.twitter.com/zckqkQ9mR0

— Heineken (@Heineken) October 28, 2021

Skittles

The candy brand adamantly announced that it would not be changing its name.

We are not changing our name.

— SKITTLES (@Skittles) October 28, 2021

American Eagle

The clothing brand decided to weigh in on that one.

BORING

— American Eagle (@AEO) October 28, 2021

And it also announced its own rebrand.

Excited to announce that we are officially rebranding and changing our name to MetaJeans today.

— American Eagle (@AEO) October 28, 2021

Twitter

Twitter had us for a moment.

https://twitter.com/Twitter/status/1453847172794003473?s=20

Hulu

Finally, Hulu announced it will not be considering a name change to “The Hulu.”

Hello, we are still Hulu.

— Hulu (@hulu) October 28, 2021

More must-read retail coverage from Fortune:

  • Retailers are gearing up for a red-hot holiday season despite supply-chain hysteria
  • “No sign of relief”: The global supply-chain crisis could last well into February
  • Retailers are paying big money to find staff for the holiday season
  • Walmart recalls aromatherapy room spray after two deaths
  • Chewy CEO Sumit Singh on the pet boom, the pandemic, and moving from puppyhood to profitability

Subscribe to Fortune Daily to get essential business stories delivered straight to your inbox each morning.

About the Author
By Felicia Hou
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

EBay soars on report that GameStop is preparing a takeover bid
Investingecommerce
EBay soars on report that GameStop is preparing a takeover bid
By Spencer Soper, Cecilia D'Anastasio and BloombergMay 1, 2026
1 day ago
Photo of a bowl of mac and cheese
LawFood and drink
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
1 day ago
Two women examine cleaning products
RetailInflation
Your laundry bill is about to get more expensive—and Unilever says the Iran war is partly to blame
By Sasha RogelbergApril 30, 2026
2 days ago
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
C-SuiteRetail
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
By Phil WahbaApril 30, 2026
3 days ago
Starbucks is winning customers back after investing $500 million in workers and stores
Workplace CultureFortune 500
Starbucks is winning customers back after investing $500 million in workers and stores
By Phil WahbaApril 29, 2026
3 days ago
starbucks
Retailearnings
‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings
By Nick LichtenbergApril 29, 2026
3 days ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
1 day ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
1 day ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
1 day ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
9 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
2 days ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.