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Marketing

Nestlé KitKat Original chocolate bars
Retail
How Nestlé turned a chocolate heist into a masterclass in brand building 
By Sam BirchallJuly 20, 2026
phone
Environment
Why Friday afternoon is the worst time to shop online — and marketers know the window when your guard is down
By Matthew Pittman and The ConversationJuly 19, 2026
Raj Subramaniam, CEO of FedEx
Success
FedEx’s CEO landed his first job by taking a roommate’s abandoned interview. Now he’s running a $75 billion shipping giant
By Emma BurleighJuly 17, 2026
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
C-Suite
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
By Ruth UmohJuly 14, 2026
Marketing leaders speak at Fortune's Fuel Up event in Cannes. (L-R) Natalia Ball, Mars Pet Nutrition; Zena Arnold, Sephora; Tati Lindenberg, Unilever; Laura Jones, Instacart; Ruth Umoh, Fortune
Retail
The new CMO playbook: How marketers are balancing broader remits and tighter budgets
By Sam BirchallJune 26, 2026
As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever 
Europe
As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever 
By Sam BirchallJune 24, 2026
Brian Niccol photographed at Chipotle's Cultivate Center in Irvine, CA on February 27, 2023.
C-Suite
AI is turning CMOs into some of the most powerful executives in business
By Ruth UmohJune 22, 2026
Alexandra Debrow flocked by her cofounders
AI
Exclusive: How college photo-sharing app Swsh became an AI-powered fan data business backed by Scooter Braun
By Lily Mae LazarusJune 16, 2026
The new mandate for CMOs is clear: creativity must deliver growth 
Workplace Culture
The new mandate for CMOs is clear: creativity must deliver growth 
By Sam BirchallJune 16, 2026
UX UI designers working together
Success
Marketing jobs are among the most exposed to AI. Adobe and LinkedIn are teaming up to ensure the industry is upskilled—not replaced
By Preston ForeJune 16, 2026
AI can be a ‘secret sauce’ or a way of ‘democratizing mediocrity’—Here’s how business leaders are getting the best of the technology
C-Suite
AI can be a ‘secret sauce’ or a way of ‘democratizing mediocrity’—Here’s how business leaders are getting the best of the technology
By Amanda GerutJune 12, 2026
Reward or threat? Omnisend offers quarterly raises for employees who use AI to drive business impact—and says those who don’t will get left behind
AI
Reward or threat? Omnisend offers quarterly raises for employees who use AI to drive business impact—and says those who don’t will get left behind
By Sage LazzaroJune 9, 2026
noah
Success
This CEO keeps going viral for thirst-trapping journalists with $200k jobs to be head of content. Yes, he’s trying to prove a point
By Nick LichtenbergJune 9, 2026
‘Human creativity is under fire’ says WPP 
Europe
‘Human creativity is under fire’ says WPP 
By Sam BirchallJune 5, 2026
s
Commentary
What Schlitz beer can teach us about AI adoption
By Julia Dhar, Kristy R. Ellmer and Philip JamesonMay 29, 2026
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Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stockplaceholder alt text
By Sasha RogelbergJuly 20, 2026
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billionplaceholder alt text
By Sydney LakeJuly 20, 2026
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluationplaceholder alt text
By Jeremy Kahn and Emily ForliniJuly 21, 2026
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