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Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’
C-Suite
Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’
By Ruth UmohAugust 26, 2026
Nelson Peltz might take Wendy’s private following six straight quarterly sales declines as customers flee its poor franchise models and bad marketing
Big Tech
Nelson Peltz might take Wendy’s private following six straight quarterly sales declines as customers flee its poor franchise models and bad marketing
By Tatiana SatauaAugust 19, 2026
AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
C-Suite
AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
By Ruth UmohAugust 14, 2026
Worker on phone
Success
The majority of U.S. employers say they plan to increase hiring this year—these are the top roles they’re looking to fill
By Emma BurleighAugust 12, 2026
Andrea brimmer, smiling as she stands with her hands I her pant pockets
C-Suite
The machine-readable brand: Inside Ally Financial’s strategy to win AI search recommendations
By Ruth UmohAugust 6, 2026
Sir Martin Sorrell has identified the key AI skill for the future: ‘People who share will be the new kings and queens’
Europe
Sir Martin Sorrell has identified the key AI skill for the future: ‘People who share will be the new kings and queens’
By Kamal AhmedAugust 4, 2026
The rise of ‘conspicuous waiting’: The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of ‘conspicuous waiting’: The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
lose-up of five people's hands holding smartphones i
Politics
Europe’s social media bans force businesses to rethink how they reach the youngest generation 
By Sam BirchallJuly 30, 2026
A Hims cofounder fired his marketing agency for an AI-powered team. Now his 24/7 online vet service is growing 20% a month
Success
A Hims cofounder fired his marketing agency for an AI-powered team. Now his 24/7 online vet service is growing 20% a month
By Sydney LakeJuly 25, 2026
Nestlé KitKat Original chocolate bars
Retail
How Nestlé turned a chocolate heist into a masterclass in brand building 
By Sam BirchallJuly 20, 2026
phone
Environment
Why Friday afternoon is the worst time to shop online — and marketers know the window when your guard is down
By Matthew Pittman and The ConversationJuly 19, 2026
Raj Subramaniam, CEO of FedEx
Success
FedEx’s CEO landed his first job by taking a roommate’s abandoned interview. Now he’s running a $75 billion shipping giant
By Emma BurleighJuly 17, 2026
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
C-Suite
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
By Ruth UmohJuly 14, 2026
Marketing leaders speak at Fortune's Fuel Up event in Cannes. (L-R) Natalia Ball, Mars Pet Nutrition; Zena Arnold, Sephora; Tati Lindenberg, Unilever; Laura Jones, Instacart; Ruth Umoh, Fortune
Retail
The new CMO playbook: How marketers are balancing broader remits and tighter budgets
By Sam BirchallJune 26, 2026
As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever 
Europe
As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever 
By Sam BirchallJune 24, 2026
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Success
The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economyplaceholder alt text
By Emma BurleighAugust 30, 2026
Middle East
Iran's president admits 'we have many problems' and missiles 'are of no use' as the U.S. chokes its economy while weakening Tehran's grip on Hormuzplaceholder alt text
By Jason MaAugust 30, 2026
Economy
Six months into the Iran war, the global economy has pulled off a ‘Mission Impossible’ scene, and the Trump family is among the winnersplaceholder alt text
By Matt Sedensky and The Associated PressAugust 30, 2026
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