Marketing

SuccessCan’t afford marketing, or just hate it? Learn what your customers most need to know, and tell them that
By Erik GermanJune 5, 2025

RetailBrands could start shunning AI for social media marketing and advertising, instead using their feeds to show off ‘proof of reality,’ consultant says
By Jennimai Nguyen and Marketing BrewMay 23, 2025
By Arielle RayMay 22, 2025

By Beatrice NolanMay 14, 2025

RetailDigital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’
By Stuart DyosMay 10, 2025

SuccessInside the small business success story of Tony’s Chocolonely, which rakes in $230 million yearly thanks to influencers and Gen Z values
By Emma BurleighApril 19, 2025

CommentaryTrump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard
By Katherine Melchior Ray and Nataly KellyApril 7, 2025

By Kevin EversApril 3, 2025

CompaniesThe mastermind behind Europe’s hottest new car brand is leaving Volkswagen in a shock departure
By Christiaan HetznerApril 1, 2025

CommentaryGovernment agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along
By Adam HanftMarch 7, 2025
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