• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button Iconrebranding

rebranding

Page 2 of 2
Dunkin’ Donuts’s Name Change Is a Good Idea—If It Were 2006
Commentary
Dunkin’ Donuts’s Name Change Is a Good Idea—If It Were 2006
By Chris MaloneAugust 7, 2017
Scenes From the Republican National Convention in Cleveland, Day 1
Leadership
Donald Trump’s GOP Convention Surrogates Are Fighting Hard to Change His Brash Image
By The Associated PressJuly 20, 2016
US-NORWAY-LOCKHEED MARTIN F-35A LIGHTNING II JET FIGHTER
Tech
Can the Pentagon Pull a Branding Refresh on the Troubled F-35?
By Clay DillowMarch 25, 2016
Uber Explains Its Bizarre New Logo
Tech
Uber Explains Its Bizarre New Logo
By Kia KokalitchevaFebruary 2, 2016
Key Speakers At The 28th National Space Symposium
Tech
Meet Forcepoint: Raytheon’s Newly Renamed Cyber Business
By Robert HackettJanuary 15, 2016
Best Western is rebranding to attract millenials
Travel & Leisure
Best Western is rebranding to attract millenials
By Michal AddadySeptember 30, 2015
Miss America Nina Davuluri Supports IHOP's National Pancake Day Fundraiser In L.A.
Retail
Why IHOP changed its logo for the first time in decades
By Robert HackettJune 2, 2015
1
  • 1
  • 2
2
Most Popular
Success
Alice Walton got $33 billion richer last year without running a company. She's building a tuition-free medical school insteadplaceholder alt text
By Sydney LakeSeptember 25, 2026
North America
‘U.S. trade policy is damaging the U.S. auto industry’: Canada’s purchase of American cars hits new low as Trump’s tariffs backfire on U.S. automakersplaceholder alt text
By Sasha RogelbergSeptember 25, 2026
AI
OpenAI rogue agents leaked 53 images from ChatGPT users and reportedly created nearly 1 million links packing encoded bits of infoplaceholder alt text
By Alexei OreskovicSeptember 25, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.