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Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
FamilyBarbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
By Erin PraterJuly 20, 2023
Leave Your Mark LLC founder and president Aliza Licht.
SuccessOne way to avoid losing your job to A.I.: Ensuring your personal brand doesn’t get ‘dusty,’ says DKNY’s former PR exec
By Jane ThierJune 25, 2023
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
CommentaryShopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
By Brandon DavenportJune 13, 2023
Brands that get caught up in the culture wars don’t know themselves–or their customers
CommentaryBrands that get caught up in the culture wars don’t know themselves–or their customers
By Richard TorrenzanoJune 7, 2023
Former Clinton pollster Mark Penn is riding the A.I. wave and building a digital-first marketing agency to take on top ad companies
LeadershipFormer Clinton pollster Mark Penn is riding the A.I. wave and building a digital-first marketing agency to take on top ad companies
By Phil WahbaMay 26, 2023
How Pernod Ricard’s U.S. CEO made peace with alcohol despite its role in 2 life tragedies: ‘If you’re buying our products as a weapon, we don’t want your business’
LeadershipHow Pernod Ricard’s U.S. CEO made peace with alcohol despite its role in 2 life tragedies: ‘If you’re buying our products as a weapon, we don’t want your business’
By Phil WahbaMay 5, 2023
Bud Light fumbled its partnership with a transgender influencer, but such inclusive deals are here to stay, experts say
RetailBud Light fumbled its partnership with a transgender influencer, but such inclusive deals are here to stay, experts say
By Dee-Ann Durbin and The Associated PressApril 26, 2023
Anheuser-Busch exec takes leave following controversy over Bud Light partnership with transgender activist
PoliticsAnheuser-Busch exec takes leave following controversy over Bud Light partnership with transgender activist
By The Associated PressApril 22, 2023
Google will offer ad clients A.I.-generated marketing campaigns similar to ones created by humans at agencies
TechGoogle will offer ad clients A.I.-generated marketing campaigns similar to ones created by humans at agencies
By Steve MollmanApril 20, 2023
Tourist posing with the Matterhorn mountain and a bar of Toblerone.
RetailToblerone is being forced to change its design again
By Orianna Rosa RoyleMarch 6, 2023
Why JPMorgan’s marketing chief says today’s CMOs must think like CFOs and CEOs to drive growth
LeadershipWhy JPMorgan’s marketing chief says today’s CMOs must think like CFOs and CEOs to drive growth
By Phil WahbaFebruary 24, 2023
Two cockroaches looking at each other over hearts.
RetailName a roach after your partner or send your ex a scorpion: The most bizarre Valentine’s Day promotions on offer this year
By Eleanor PringleFebruary 10, 2023
M&M’s are taking ‘an indefinite pause’ from their iconic spokescandies after updates to the characters ‘broke the internet’
LifestyleM&M’s are taking ‘an indefinite pause’ from their iconic spokescandies after updates to the characters ‘broke the internet’
By Chloe TaylorJanuary 24, 2023
Jeff De Korte, chief marketing officer at Equinox
SuccessLuxury fitness group Equinox rolled the dice on a controversial January advertising campaign—and the gamble is paying off
By Eleanor PringleJanuary 11, 2023
Mastercard accelerator program to help emerging artists break into Web3
CompaniesMastercard accelerator program to help emerging artists break into Web3
By Marco Quiroz-GutierrezJanuary 6, 2023
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