• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button IconRetail

Retail

Meet the CEO taking Victoria’s Secret from ‘woke-washing’ to owning sexy again

Hillary Super is the first woman to run Victoria’s Secret & Co. “It’s hard to have an intuition about a category that you cannot put on your body,” she says.

By Emma HinchliffeFebruary 7, 2026
Many 2026 Super Bowl ads share a common theme, revealing a truth about America’s current mindset
By Mae Anderson and The Associated PressFebruary 6, 2026
super bowl
Your Super Bowl party can beat inflation, Wells Fargo says. Just double down on wings and guac and skip the beef
By Nick LichtenbergFebruary 6, 2026
A woman holds up a peace sign as she runs in the New York City Marathon.
Gen Z’s latest status symbol is running a marathon—and it’s terrible news for Gucci, Louis Vuitton, and Hermès
By Sasha RogelbergFebruary 6, 2026
desantis
Understanding corporate leaders’ muted Minnesota response: the example of Disney, Florida and conservative retaliation
By Alessandro Piazza and The ConversationFebruary 5, 2026
Latest Stories
EconomyElon Musk warns the U.S. is ‘1,000% going to go bankrupt’ unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
Future of WorkAnthropic cofounder says studying the humanities will be ‘more important than ever’ and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
sarandos
CommentaryNetflix dominates streaming. No wonder it’s trying to redefine the market
By Hal SingerFebruary 7, 2026
bessent
BankingBefore Kevin Warsh has even taken over as Fed chair, Trump is joking about suing him. Scott Bessent is fine with that
By Fatima Hussein, Christopher Rugaber and The Associated PressFebruary 7, 2026
omar
PoliticsIlhan Omar’s husband is rich. The Republican oversight chairman is investigating why
By Stephen Groves and The Associated PressFebruary 7, 2026
AIAI can make anyone rich: Mark Cuban says it could turn ‘just one dude in a basement’ into a trillionaire
By Sydney LakeFebruary 7, 2026
new jersey
PoliticsNo, judge tells Trump. You can’t cripple $16 billion in funding for New York City and New Jersey
By Anthony Izaguirre, Dave Collins and The Associated PressFebruary 7, 2026
giannis
BankingNBA star Giannis Antetokounmpo gets in bed with sports gambling as a Kalshi shareholder
By Jay Cohen and The Associated PressFebruary 7, 2026
More RetailPage 31 of 100
FinanceSwatch profit plunges almost 75%, hit by weakness in China
By Paula Doenecke and BloombergJanuary 30, 2025
people walking outside a decathlon store
LeadershipDecathlon doesn’t do shoe boxes or big adverts. Yet the French giant has quietly become the crown jewel of the sports retail world
By Prarthana PrakashJanuary 30, 2025
Tesla CEO and X owner Elon Musk attends the inauguration of Donald J. Trump in the U.S. Capitol Rotunda on January 20, 2025 in Washington, DC.
TechElon Musk claims full self driving is so advanced Tesla owners are turning it off and steering with their knees to check text messages
By Amanda GerutJanuary 29, 2025
Tesla CEO Elon Musk speaking in front of a black Tesla
FinanceTesla’s $600 billion run-up looks past major risks to EV growth
By Bloomberg and Esha DeyJanuary 29, 2025
RetailLVMH CEO Bernard Arnault came up with a new way to describe layoffs: being ‘promoted outwards’
By Sydney LakeJanuary 29, 2025
RetailFDA reclassifies Lay’s potato chips recall to the highest risk level, warning the chips could cause ‘serious adverse health consequences or death’
By Chris MorrisJanuary 29, 2025
donald trump and bernard arnault
RetailWhat Bernard Arnault’s optimism for the U.S. could mean for LVMH’s position under ‘tariff man’ Trump
By Prarthana PrakashJanuary 29, 2025
Starbucks CEO Brian Niccol
RetailStarbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
By Eleanor PringleJanuary 29, 2025
person walking outside a louis vuitton store
RetailLVMH reports muted sales amid hope that the luxury downturn might finally be ending
By Prarthana PrakashJanuary 28, 2025
RetailChipotle will offer free guac and queso the day after the Super Bowl
By Chris MorrisJanuary 28, 2025
RetailCurrys enjoys strong peak trading with AI laptops and premium mobiles driving sales
By Andrew BusbyJanuary 28, 2025
jesper brodin
RetailIkea’s foray into secondhand furniture is the ‘smarter’ thing to do—but scaling it up will be a challenge, says group CEO Jesper Brodin
By Prarthana PrakashJanuary 28, 2025
RetailU.K. retail sales in December hid the truth about the ‘golden quarter’
By Andrew BusbyJanuary 28, 2025
RetailCoca-Cola issues major recall of Coke, Sprite and other beverages across Europe due to potential health risks
By AFPJanuary 28, 2025
Starbucks CEO Brian Niccol
RetailStarbucks bets on mugs, macchiato art in test of CEO’s vision
By Bloomberg and Daniela SirtoriJanuary 28, 2025
Photo of Sir Jim Ratcliffe
RetailBillionaire Sir Jim Ratcliffe says he doesn’t wear a watch in London anymore amid Rolex mugging surge
By Ryan HoggJanuary 28, 2025
Tanja Buelter at the new Range Rover SV Edition during the Jaguar Land Rover presentation Special Vehicle Operations
RetailJaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
By Christiaan HetznerJanuary 27, 2025
RetailWendy’s is teaming up with Girl Scouts to mash up its signature Frosty with Thin Mints cookies
By Chris MorrisJanuary 27, 2025
Irish businessman, CEO of Ryanair Michael O'Leary talks to media on August 27; 2024 in Brussels, Belgium. Today, the Group CEO of Ryanair annonced 9 new routes for W2024 from Charleroi airport, and none from Brussels due to the high airport charges.
LeadershipRyanair CEO Michael O’Leary hopes Donald Trump’s victory will wake up Europe’s ‘complacent f–king liberal governments’ in broadside at Germany
By Ryan HoggJanuary 27, 2025
RetailAI’s retail takeover: How this one technology is shaping the future of shopping
By Andrew BusbyJanuary 27, 2025
A Bay Area couple is facing years in prison after allegedly stealing from investors, according to criminal and civil complaints.
TechTech couple that allegedly stole $60 million claimed to work with the NBA, NHL, PGA, PwC, and Coca-Cola. The SEC says it was all part of an elaborate scheme
By Amanda GerutJanuary 26, 2025
SuccessWalmart bets on the stressed-out, fading middle manager’s future, bumping pay to $620,000
By Chloe BergerJanuary 24, 2025
RetailDiageo is said to review drinks portfolio to reignite growth
By Sabah Meddings, Ruth David, Dinesh Nair and BloombergJanuary 24, 2025
people walking past a burberry store
RetailBurberry’s pivot back to its roots is working as shares jump 15% following better-than-expected sales
By Prarthana PrakashJanuary 24, 2025
RetailVolkswagen targets higher EV sales to avoid hefty €1.5 billion EU emission fines
By AFPJanuary 24, 2025
A bartender holds a plate with pink champagne and a woman in a cocktail dress takes one of the glasses at an event, party or wedding.
RetailAmericans are panic buying Italian Prosecco after Trump victory as tariff fears send imports soaring 40%
By Ryan HoggJanuary 24, 2025
A Starbucks barista with a concerned look on her face stands behind a register.
RetailStarbucks barista says his store has a ‘panic button’ behind the counter, but fears it won’t be enough to quell angry customers after open-door policy reversal
By Sasha RogelbergJanuary 24, 2025
A Starbucks barista stands behind the register and grabs a drink cup from a stack.
RetailStarbucks is instructing workers in de-escalation so they can peacefully reserve bathrooms for paying-customers only
By Sasha RogelbergJanuary 24, 2025
RetailHow U.K. retailer Currys is working with Accenture, Microsoft and Avanade to deliver better in-store customer experience
By Andrew BusbyJanuary 24, 2025
Brian Moynihan, chief executive officer of Bank of America Corp., at the World Economic Forum in Davos, Switzerland.
FinanceTrump swings at Bank of America CEO Brian Moynihan and JPMorgan’s Jamie Dimon at Davos: ‘What you’re doing is wrong’
By Amanda GerutJanuary 23, 2025
1...
  • 29
  • 30
  • 31
  • 32
  • 33
...100
Most Popular
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simpleAn image of a popular article
By Preston ForeFebruary 6, 2026
Success
Nestlé’s CEO drinks 8 coffees a day, but says Gen Z staffers are his secret to staying sharp by ‘learning constantly’An image of a popular article
By Emma BurleighFebruary 5, 2026
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.