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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
North AmericaU.S. births dropped last year, offsetting 2024’s increase and dashing hopes for an upward trend
By Mike Stobbe and The Associated PressFebruary 6, 2026
PoliticsTrump’s racist post about Obamas is deleted after bipartisan backlash. The White House initially defended it, then blamed a staffer
By Bill Barrow, Josh Boak and The Associated PressFebruary 6, 2026
CryptoWhat caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
InvestingDow soars by 1,200 points to top 50,000 for the first time as chipmakers and airlines lead ferocious stock market rebound
By Stan Choe and The Associated PressFebruary 6, 2026
CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
Personal FinanceBest certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 6, 2026
LawMinneapolis fourth grader says ICE fears leave his 30-person class with just 7 students: ‘The teachers cry’
By Bianca Vázquez Toness and The Associated PressFebruary 6, 2026
The Chase logo on a green layered background.
Personal FinanceChase CD rates February 2026
By Joseph HostetlerFebruary 6, 2026
More NewslettersPage 3 of 100
NewslettersTrinity Rodman is now the highest-paid player in women’s soccer. That’s a ‘game-changing moment’ for the growth of the sport
By Emma HinchliffeJanuary 23, 2026
A Huntington Bank branch in Troy, Michigan, U.S.
NewslettersAfter 160 years, Huntington Bancshares is powering digital growth—by opening a branch almost every 2 weeks, says CFO
By Sheryl EstradaJanuary 23, 2026
NewslettersDemis Hassabis, and how AI just might wrangle our molecular universe
By Allie GarfinkleJanuary 23, 2026
NewslettersAmerican TikTok is here
By Alexei OreskovicJanuary 23, 2026
NewslettersThe U.S. was ‘the operating system of the world,’ Scott Galloway says, but now ‘the American brand is chaos, corruption, and coercion’
By Diane Brady and Claire ZillmanJanuary 23, 2026
NewslettersOpenAI’s former head of sales is entering VC. She still calls herself an ‘AGI sherpa’
By Sharon GoldmanJanuary 22, 2026
NewslettersWhile Trump was hashing out a Greenland deal, the Supreme Court heard his Lisa Cook case. What it means for the future of the Fed
By Emma HinchliffeJanuary 22, 2026
NewslettersRay Dalio studied 500 years of history and says there are 5 cycles driving today’s markets with the same patterns repeating ‘like a movie’
By Sheryl EstradaJanuary 22, 2026
NewslettersExclusive: Cubby raises $63 million in Goldman Sachs-led funding to scale self-storage software
By Allie GarfinkleJanuary 22, 2026
NewslettersRay Dalio says CEOs mourning the rules-based order must accept that change is here for good
By Kamal AhmedJanuary 22, 2026
NewslettersApple needs a hit. Is a wearable AI ‘pin’ the answer?
By Alexei OreskovicJanuary 22, 2026
NewslettersWPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands
By John KellJanuary 21, 2026
NewslettersIranian women are leading a revolution—again 
By Ellie AustinJanuary 21, 2026
Business colleagues sitting at conference table seen through glass wall. Multi-ethnic coworkers are discussing in board room at office. They are planning strategy.
NewslettersAs risk skyrockets, current and former CFOs are in demand for audit committees
By Sheryl EstradaJanuary 21, 2026
NewslettersExclusive: Alphabet’s CapitalG names Jill Chase and Alex Nichols as general partners
By Allie GarfinkleJanuary 21, 2026
NewslettersCEOs at Davos are buying into the agentic AI hype
By Alyson ShontellJanuary 21, 2026
NewslettersNetflix’s dueling narratives
By Alexei OreskovicJanuary 21, 2026
Image of various nation's flags over the World Economic Forum sign in Davos.
NewslettersAt Davos, AI hype gives way to focus on ROI
By Jeremy KahnJanuary 20, 2026
NewslettersCould Apple ever get a female CEO? Retail head Deirdre O’Brien is an underdog candidate
By Emma HinchliffeJanuary 20, 2026
A Jollibee restaurant on Jan. 7, 2026, in Hong Kong, China.
NewslettersWhy Jollibee is turning to a U.S. IPO to fuel global growth
By Sheryl EstradaJanuary 20, 2026
NewslettersKhosla-backed Formulary raises oversubscribed $4.6 million seed round for its AI-powered private fund manager software
By Leo SchwartzJanuary 20, 2026
NewslettersReady or not, ads are coming to your ChatGPT
By Alexei OreskovicJanuary 20, 2026
NewslettersLast year, AI hype wowed Davos. This year, leaders are obsessing over how to use the technology at scale
By Jeremy Kahn and Claire ZillmanJanuary 20, 2026
NewslettersTrump and his Greenland threats are set to dominate a high-stakes World Economic Forum in Davos
By Diane Brady and Claire ZillmanJanuary 19, 2026
Walmart International president and CEO Kathryn McLay speaks at Fortune Most Powerful Women Summit on Oct. 10, 2023.
NewslettersWalmart’s leadership shakeup sees one female CEO contender leave—and another up-and-coming exec climb higher up the ladder
By Emma HinchliffeJanuary 16, 2026
Stack of colorful credit card on a silver laptop.
NewslettersWhy a proposed 10% cap on credit card interest is rattling big banks
By Sheryl EstradaJanuary 16, 2026
Databricks CEO speaking on stage.
Newsletters2025 U.S. VC deal value soared to $339.4 billion, says PitchBook. But there’s a catch.
By Allie GarfinkleJanuary 16, 2026
Signage for Taiwan Semiconductor Manufacturing Company (TSMC) at its fabrication plant in Phoenix, Arizona on Monday, March 3, 2025. (Photo: Rebecca Noble/Bloomberg/Getty Images)
NewslettersU.S. and Taiwan reach a chippy new trade agreement
By Andrew NuscaJanuary 16, 2026
NewslettersAI is becoming baked into health care. Now CEOs are focusing on patient and practitioner outcomes
By Diane BradyJanuary 16, 2026
NewslettersWorried about AI taking your job? New Anthropic research shows it’s not that simple
By Sharon GoldmanJanuary 15, 2026
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C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone serviceAn image of a popular article
By Jacqueline MunisFebruary 5, 2026
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'An image of a popular article
By Emma BurleighFebruary 3, 2026
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