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Ideas and insights on pressing issues facing the business world.
marketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026
gecko
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
lexi
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
matt
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
LI
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
Latest Stories
anger
AIAI angst mutates into ‘FOBO’ as Fear of Becoming Obsolete takes over American workforces
By Nick LichtenbergApril 5, 2026
Netflix cofounder Marc Randolph
SuccessNetflix cofounder says he stopped work at 5 p.m. every Tuesday for 30 years to stay ‘sane,’ no matter the crisis: ‘Nothing got in the way of that’
By Emma BurleighApril 5, 2026
Meet a former VC who has a plan to prepare American students for an AI-disrupted future
SuccessMeet a former VC who has a plan to prepare American students for an AI-disrupted future
By Jacqueline MunisApril 5, 2026
jamie dimon
C-SuiteJamie Dimon’s reality check for ambitious workers: ‘There’s going to be a grunt part to every part of a job. Get over it’
By Jake AngeloApril 5, 2026
peeps in yellow dye on a conveyor belt
Health‘No one is saying, ‘I want more cancer with my candy”: Why Peeps are a ‘food chemical success story’ despite RFK Jr’s campaign to destroy their dyes
By Catherina GioinoApril 5, 2026
Accountants
SuccessMeet the Gen Z grads reviving accounting—colleges are reporting near-perfect placement rates at $80K starting salaries
By Preston ForeApril 5, 2026
cameras mounted on a wall
CybersecurityYour neighbor just got a home security system, but should you be worried? ‘It’s inherently a little creepy’ says surveillance expert
By Catherina GioinoApril 5, 2026
How Corporate Natalie turned a $500 brand deal into a creator empire—and her own agency
SuccessHow Corporate Natalie turned a $500 brand deal into a creator empire—and her own agency
By Sydney LakeApril 5, 2026
More CommentaryPage 37 of 100
Reckitt CMO: AI is already making marketers better and faster
CommentaryReckitt CMO: AI is already making marketers better and faster
By Fabrice BeaulieuSeptember 5, 2024
  • Gen Zers and millennials are flocking to places with these attributes—and it’s key to winning the war for talent
    CommentaryGen Zers and millennials are flocking to places with these attributes—and it’s key to winning the war for talent
    By Hilary DoeAugust 21, 2024
The world is ‘reglobalizing’—and multinationals can’t keep doing business as usual
CommentaryThe world is ‘reglobalizing’—and multinationals can’t keep doing business as usual
By Kenneth Dewoskin and Alan MacCharlesSeptember 5, 2024
Two astronauts are stuck in space. Soon, the solution could be an elevator
CommentaryTwo astronauts are stuck in space. Soon, the solution could be an elevator
By Carolyn BarberSeptember 4, 2024
Florida is betting on new building methods as extreme weather threatens its housing market
CommentaryFlorida is betting on new building methods as extreme weather threatens its housing market
By Ash Bwardwaj, Kevin Chambliss and Vicki LopezSeptember 4, 2024
Enhancing AI accuracy by nudging users to catch generative AI errors
CommentaryEnhancing AI accuracy by nudging users to catch generative AI errors
By Arnab ChakrabortySeptember 4, 2024
Sam Altman in a golf cart arriving for the Allen & Co. Media and Technology Conference.
CommentaryHow a Sam Altman-backed study into guaranteed income was widely misinterpreted
By Jesús GerenaSeptember 4, 2024
  • Public confidence in U.S. institutions has never been lower. It’s time to make America trust again
    CommentaryPublic confidence in U.S. institutions has never been lower. It’s time to make America trust again
    By Richard Torrenzano and Ronald J. LevineAugust 21, 2024
Kamala Harris is wrong. American economic history is replete with failed price control policies
CommentaryKamala Harris is wrong. American economic history is replete with failed price control policies
By Kerry Jackson and Wayne WinegardenSeptember 3, 2024
Consumers benefit from Google’s dominance in search, Google-backed trade group says
CommentaryConsumers benefit from Google’s dominance in search, Google-backed trade group says
By Barbara ComstockSeptember 3, 2024
Most American workers want a union—and it may be the only way to save the middle class
CommentaryMost American workers want a union—and it may be the only way to save the middle class
By Brian J. HaleSeptember 2, 2024
With ESG on the rebound, it’s time to abandon climate doom narratives
CommentaryWith ESG on the rebound, it’s time to abandon climate doom narratives
By Sophie OzouxAugust 30, 2024
Jim Kohlberg.
CommentaryI’m committing $30 million to reforming the Supreme Court. It’s a small price to pay to protect our democracy
By Jim KohlbergAugust 30, 2024
  • I’m a woman working in ‘deep tech.’ Here’s why you don’t see more women in AI (hint: it isn’t a pipeline problem)
    CommentaryI’m a woman working in ‘deep tech.’ Here’s why you don’t see more women in AI (hint: it isn’t a pipeline problem)
    By Brooke Hartley MoyAugust 21, 2024
The U.S. must pursue ‘fleet-scale’ nuclear development to ensure the lessons learned at Vogtle won’t be for naught
CommentaryThe U.S. must pursue ‘fleet-scale’ nuclear development to ensure the lessons learned at Vogtle won’t be for naught
By Juliann EdwardsAugust 30, 2024
Mark Zuckerberg in a virtual-reality headset.
CommentaryPower doesn’t always mean profit: What builders of digital ecosystems can learn from the metaverse 
By François Candelon, Michael G. Jacobides and Katie RoundAugust 30, 2024
Jotform founder Aytekin Tank has found ways to boost Gen Z engagement and productivity.
CommentaryHow I boost Gen Z employee productivity—and reduce generational friction with boomers
By Aytekin TankAugust 29, 2024
Inflation, housing, immigration, taxes: The Harris-Walz economic policy scorecard
CommentaryInflation, housing, immigration, taxes: The Harris-Walz economic policy scorecard
By Jeffrey Sonnenfeld and Stephen HenriquesAugust 29, 2024
Half of Gen Zers don’t intend to vote—but Kamala Harris and Donald Trump still need their support to win the 2024 election
CommentaryHalf of Gen Zers don’t intend to vote—but Kamala Harris and Donald Trump still need their support to win the 2024 election
By Amanda Edelman and Jeremy S. ThompsonAugust 29, 2024
The world’s population is poised to decline—and that’s great news
CommentaryThe world’s population is poised to decline—and that’s great news
By Chandran NairAugust 29, 2024
American kids are losing fundamental skills—states should address this now before they lose billions in federal funding
CommentaryAmerican kids are losing fundamental skills—states should address this now before they lose billions in federal funding
By Lisa M. HamiltonAugust 28, 2024
Big Tech wants to keep stealing patents—so it’s going to war with Big Pharma
CommentaryBig Tech wants to keep stealing patents—so it’s going to war with Big Pharma
By Andrei Iancu and David J. KapposAugust 28, 2024
The U.K.’s quantum advantage is about to pay off—but a government spending review risks squandering it
CommentaryThe U.K.’s quantum advantage is about to pay off—but a government spending review risks squandering it
By Carmen Palacios-BerraqueroAugust 28, 2024
Crypto will have the same effect on capitalism as the invention of stock markets. The only question is when
CommentaryCrypto will have the same effect on capitalism as the invention of stock markets. The only question is when
By Silvina MoschiniAugust 27, 2024
Clichés, exaggerations, overstatements: Our analysis of 23,000 annual reviews shows top performers get the worst feedback
CommentaryClichés, exaggerations, overstatements: Our analysis of 23,000 annual reviews shows top performers get the worst feedback
By Kieran SnyderAugust 27, 2024
The WTO isn’t solving the problems of global trade. Maybe the answer is for it to try to do less
CommentaryThe WTO isn’t solving the problems of global trade. Maybe the answer is for it to try to do less
By Jaemin LeeAugust 24, 2024
The ‘Viking Code’ leadership of Nicolai Tangen, a $1.7T wealth fund CEO unafraid to lock horns with Elon Musk
CommentaryThe ‘Viking Code’ leadership of Nicolai Tangen, a $1.7T wealth fund CEO unafraid to lock horns with Elon Musk
By Anders IndsetAugust 24, 2024
Kamala Harris is being ‘competency-checked,’ a gauntlet every Black woman in the workplace has to run
CommentaryKamala Harris is being ‘competency-checked,’ a gauntlet every Black woman in the workplace has to run
By Shari DunnAugust 23, 2024
I lead a major bank in Kenya. Here’s why we invest in Africa’s women entrepreneurs
CommentaryI lead a major bank in Kenya. Here’s why we invest in Africa’s women entrepreneurs
By Annastacia KimtaiAugust 22, 2024
Fed Chair Jerome Powell can’t keep ignoring the climate elephant—or its impact on inflation—at Jackson Hole
CommentaryFed Chair Jerome Powell can’t keep ignoring the climate elephant—or its impact on inflation—at Jackson Hole
By Sarah Bloom Raskin and Kristina KarlssonAugust 22, 2024
Ocient CEO Chris Gladwin
CommentaryI sold a $1.4B big-data startup to IBM—then founded a nature sanctuary. Here are the dangers of AI energy consumption
By Chris GladwinAugust 22, 2024
Former United Airlines CEO: Activist investors are wrong about Southwest. Running an airline requires more than just financial acumen
CommentaryFormer United Airlines CEO: Activist investors are wrong about Southwest. Running an airline requires more than just financial acumen
By Oscar MunozAugust 22, 2024
U.S. investors are dominating Europe’s AI scene—and learning to live with the old continent’s regulators
CommentaryU.S. investors are dominating Europe’s AI scene—and learning to live with the old continent’s regulators
By Serhiy TokarevAugust 22, 2024
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North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' nowplaceholder alt text
By Fortune EditorsApril 4, 2026
Personal Finance
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degreesplaceholder alt text
By Fortune EditorsApril 4, 2026
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothingplaceholder alt text
By Fortune EditorsApril 2, 2026
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