• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentarySainsbury's
Europe

Sainsbury’s reports healthy growth despite fears of a supermarket price war

By
Andrew Busby
Andrew Busby
Down Arrow Button Icon
By
Andrew Busby
Andrew Busby
Down Arrow Button Icon
April 17, 2025, 9:42 AM ET

Andrew Busby is Senior Industry Adviser at BOXTEC, Board Adviser at The Industrious and founder of Redline Retail Consulting (formerly Retail Reflections), a retail consultancy firm that provides strategic advice and insights to the industry community.

Sainsbury’s has positioned itself well in order to grow its share of the U.K. grocery market.
Sainsbury’s has positioned itself well in order to grow its share of the U.K. grocery market.Mike Kemp/In Pictures via Getty Images

Sainsbury’s has reported a healthy 7.2% increase in operating profit; however it is forecasting underlying profit for 2025/26 to be in the order of £1 billion ($1.3 billion)—slightly down by £36 million ($47.6 million) on the year to March 1st. The supermarket reported it is on track to deliver a further £1 billion ($1.3 billion) in cost savings by the financial year 2026/27.

Recommended Video

The U.K. supermarket chain also advised that its £200 million ($265 million) share buyback programme is complete, with a full-year dividend of 13.6 pence (0.18 dollars), up 4% year-on-year.

95

Sainsbury’s rank on the Fortune 500 Europe

As the grocer gears up for a price war, it is reporting a £800 million ($1.6 billion) capital expenditure budget, much of which will be used to invest in technology to drive growth, loyalty, and better availability.

This investment in technology is especially highlighted in the claim by CEO Simon Roberts that they are taking their loyalty scheme, Nectar, “to the next level”. Named Nectar 360, the development mirrors the trend in the industry towards utilising retail media, promising tailored and targeted propositions, market-leading personalisation, and an integrated digital experience. Roberts hopes that this will deliver an incremental profit of £100 million ($130 million) by 2026/27.

Commenting on the results, Roberts said: “We’ve built resilience and created sustainable competitive advantage across our customer offer, our operations, and our technology platform.

We are stronger, more agile, and we have the capabilities to win in this market, and these are not capabilities that you can build or deliver sustainably overnight”, he continued.

This set of results, or rather, the underlying strategy behind them, serves to illustrate that top-line numbers never tell the whole story. Profit outlook may have flatlined in the face of a £1 billion ($1.3 billion) investment in price as the supermarket price war looks set to heat up, however, Sainsbury’s are well-placed to navigate not only these headwinds but the cost challenges presented by the Budget measures and the introduction of the Extended Producer Responsibility (EPR) in October this year.

Doubling down on liberating more space for grocery at the expense of clothing and general merchandise also appears to be a strong move. On their planned space increase, Roberts commented that, “With 40 store openings planned for this year, we are moving at pace and with confidence as we focus on delivering this next phase of our growth as we bring the best of our food offer to more customers”.

And this prudent, disciplined, but at the same time, aggressive approach appears to be paying off, Roberts claiming that over the last four years, the number of primary customers, those doing the majority of their grocery shopping at Sainsbury’s, has increased by 18%.

Known for being the most competitive in the world, Sainsbury’s has positioned itself well in order to grow its share of the U.K. grocery market.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Andrew Busby
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
2 days ago
placeholder alt text
AI
'Proceed with caution': Elon Musk offers warning after Amazon reportedly held mandatory meeting to address 'high blast radius' AI-related incident
By Sasha RogelbergMarch 11, 2026
11 hours ago
placeholder alt text
Big Tech
Big tech has defeated everything for 30 years, but for the first time faces something it can't control: a jury
By Carolina Rossini and The ConversationMarch 10, 2026
1 day ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
2 days ago
placeholder alt text
Personal Finance
Retirees wait for the day they can sell their homes and cash in—but there's a secret Medicare 'trap' that could stop them in their tracks
By Sydney LakeMarch 11, 2026
24 hours ago
placeholder alt text
Success
Citi CEO Jane Fraser swears by Warren Buffett's golden rule for dealing with conflict at work: 'Never, ever respond to that email in anger'
By Preston ForeMarch 10, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Commentary

fleet
CommentaryMiddle East
The shadow fleet and illegal oil are still moving through the Strait of Hormuz
By Charles Edward GehrkeMarch 11, 2026
9 hours ago
trump
CommentaryMilitary
There’s one particular way the Iran War is different from all the others in American history
By Charles Walldorf and The ConversationMarch 11, 2026
13 hours ago
hyams
CommentaryHBCUs
AI is the most important civil and human rights issue of our time — HBCUs need to be in the driver’s seat
By Chris Hyams and Meme StylesMarch 11, 2026
21 hours ago
tax
CommentaryTaxes
How the ultrawealthy use smartphone apps to avoid millions in taxes
By Jose AtilesMarch 11, 2026
21 hours ago
tired
CommentaryProductivity
AI can double output. Human biology can’t
By Scott HutchesonMarch 10, 2026
2 days ago
sharma
CommentaryRisk
The AI risk that few organizations are governing
By Raj SharmaMarch 10, 2026
2 days ago