A well-known retail industry expert, speaker, and writer, Andrew Busby is Senior Industry Adviser at BOXTEC, Board Adviser at The Industrious and founder of Redline Retail Consulting (formerly Retail Reflections), a retail consultancy firm that provides strategic advice and insights to the industry community. He is a regular contributor to various media outlets, including retail trade publications and national news media where he is known for his expertise in analyzing and commenting on the latest developments, challenges, and opportunities in the retail industry. Andrew is also author of retail book, ‘Harry Was Right All Along’,

In a retail career spanning over 25 years, he held senior positions at Kingfisher and Superdrug before joining a number of leading technology partners to bring innovative solutions to many retail businesses.

Andrew is also a member of the IORMA Advisory Board, Advisory Board member at Retail Week, Founder of the Retail Advisory Board and is editor at large for Retail Technology magazine.