• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

2

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

3

Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers

1

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

2

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

3

Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
CommentarySainsbury's
Europe

Sainsbury’s reports healthy growth despite fears of a supermarket price war

By
Andrew Busby
Andrew Busby
Down Arrow Button Icon
By
Andrew Busby
Andrew Busby
Down Arrow Button Icon
April 17, 2025, 9:42 AM ET

Andrew Busby is Senior Industry Adviser at BOXTEC, Board Adviser at The Industrious and founder of Redline Retail Consulting (formerly Retail Reflections), a retail consultancy firm that provides strategic advice and insights to the industry community.

Sainsbury’s has positioned itself well in order to grow its share of the U.K. grocery market.
Sainsbury’s has positioned itself well in order to grow its share of the U.K. grocery market.Mike Kemp/In Pictures via Getty Images

Sainsbury’s has reported a healthy 7.2% increase in operating profit; however it is forecasting underlying profit for 2025/26 to be in the order of £1 billion ($1.3 billion)—slightly down by £36 million ($47.6 million) on the year to March 1st. The supermarket reported it is on track to deliver a further £1 billion ($1.3 billion) in cost savings by the financial year 2026/27.

Recommended Video

The U.K. supermarket chain also advised that its £200 million ($265 million) share buyback programme is complete, with a full-year dividend of 13.6 pence (0.18 dollars), up 4% year-on-year.

95

Sainsbury’s rank on the Fortune 500 Europe

As the grocer gears up for a price war, it is reporting a £800 million ($1.6 billion) capital expenditure budget, much of which will be used to invest in technology to drive growth, loyalty, and better availability.

This investment in technology is especially highlighted in the claim by CEO Simon Roberts that they are taking their loyalty scheme, Nectar, “to the next level”. Named Nectar 360, the development mirrors the trend in the industry towards utilising retail media, promising tailored and targeted propositions, market-leading personalisation, and an integrated digital experience. Roberts hopes that this will deliver an incremental profit of £100 million ($130 million) by 2026/27.

Commenting on the results, Roberts said: “We’ve built resilience and created sustainable competitive advantage across our customer offer, our operations, and our technology platform.

We are stronger, more agile, and we have the capabilities to win in this market, and these are not capabilities that you can build or deliver sustainably overnight”, he continued.

This set of results, or rather, the underlying strategy behind them, serves to illustrate that top-line numbers never tell the whole story. Profit outlook may have flatlined in the face of a £1 billion ($1.3 billion) investment in price as the supermarket price war looks set to heat up, however, Sainsbury’s are well-placed to navigate not only these headwinds but the cost challenges presented by the Budget measures and the introduction of the Extended Producer Responsibility (EPR) in October this year.

Doubling down on liberating more space for grocery at the expense of clothing and general merchandise also appears to be a strong move. On their planned space increase, Roberts commented that, “With 40 store openings planned for this year, we are moving at pace and with confidence as we focus on delivering this next phase of our growth as we bring the best of our food offer to more customers”.

And this prudent, disciplined, but at the same time, aggressive approach appears to be paying off, Roberts claiming that over the last four years, the number of primary customers, those doing the majority of their grocery shopping at Sainsbury’s, has increased by 18%.

Known for being the most competitive in the world, Sainsbury’s has positioned itself well in order to grow its share of the U.K. grocery market.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Andrew Busby
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

chase
CommentaryCities
San Francisco has $2 trillion in AI wealth and can’t fix its own city. That’s every city’s problem
By Chase GarbarinoMay 15, 2026
2 hours ago
lori
Commentarymental health
I run Valvoline and work with young people every day. They’re in crisis—and we all have to try to help
By Lori FleesMay 15, 2026
4 hours ago
michael
CommentaryEducation
AI is wiping out entry-level jobs. Here’s how colleges can fill the gap
By Michael HansenMay 15, 2026
4 hours ago
krishna
Commentaryregulation
The U.S. has 1,200 AI bills and no good test for any of them
By Jeffrey Sonnenfeld, Gary Marcus and Stephen HenriquesMay 15, 2026
6 hours ago
gene
Commentarybatteries
I helped design the original Tesla battery. Here’s how America can lead the world again
By Gene BerdichevskyMay 14, 2026
1 day ago
newman
Commentaryphilanthropy
Newman’s Own Foundation CEO on steward ownership: succession when you don’t want to sell
By Alex AmouyelMay 14, 2026
1 day ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
3 days ago
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
2 days ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
3 days ago
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
Energy
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
1 day ago
Current price of oil as of May 14, 2026
Personal Finance
Current price of oil as of May 14, 2026
By Joseph HostetlerMay 14, 2026
1 day ago
Steve Jobs used a 'beer test' for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
Success
Steve Jobs used a 'beer test' for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
By Orianna Rosa RoyleMay 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.