Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
RetailOlive Garden owner’s CEO says fast food is so expensive you might as well have a sit-down meal
By Sasha RogelbergJune 21, 2024
SuccessF1 Academy’s managing director brings a full-throttle mentality to her race-day routine—which usually has no breaks: ‘I’m pretty good at running on adrenaline’
By Sasha RogelbergJune 21, 2024
SuccessNearly half of Dell’s full-time workforce in the U.S. has rejected returning to the office. They’d rather work from home than get promoted
By Sasha RogelbergJune 20, 2024
RetailWalmart is becoming the new Amazon as customers make smaller, but frequent purchases: ‘That’s a trend that’s not going to reverse,’ CFO says
By Sasha RogelbergJune 17, 2024
SuccessStock-obsessed Gen Z are using astrology and tarot to invest—and swearing by the results to the tune of over $400,000
By Sasha RogelbergJune 16, 2024
SuccessHow a teen YouTube ‘problem child’ went from getting raided by the FBI to a multimillion-dollar business empire and cultlike following
By Sasha RogelbergJune 15, 2024
PoliticsPope Francis becomes the first of his title to attend the G7 summit—and he’s sounding the alarm on AI: ‘The pope is not an engineer, but he is concerned’
By Sasha RogelbergJune 12, 2024
SuccessJake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to follow the CEO playbook
By Sasha RogelbergJune 12, 2024
HealthMold colonies and liquid-flooded air purifiers: CVS sourced medication from tainted factories—and it has twice the amount of recalls on store-brand drugs than competitors
By Sasha RogelbergJune 11, 2024
RetailIs breakfast endangered? Disease and extreme weather are jacking up coffee and orange juice prices—and consumers are getting squeezed
By Sasha RogelbergJune 11, 2024
RetailInside Walmart’s company seat in Bentonville, a once-sleepy burg that now houses its $540 billion retail empire
By Sasha RogelbergJune 7, 2024
RetailThe diamond industry is ‘in trouble’ after prices sunk 6% this year. A jewelry CEO blames the rapid growth of lab-grown diamonds.
By Sasha RogelbergJune 5, 2024
RetailCan customers be too loyal? Nordstrom’s famous rewards program is so popular, shoppers’ racked-up points are denting its profits
By Sasha RogelbergJune 4, 2024
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