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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Mike Wirth speaks with both his hands gesturing forward.
FinanceChevron swears its relocation plans from California to Texas have nothing to do with politics
By Sasha RogelbergAugust 2, 2024
A woman walks down the sidewalk with a Louis Vuitton bag around her wrist.
RetailLuxury pilgrimages bring tourists to Japan to scoop up high-end goods. Brands like LVMH would rather they not
By Sasha RogelbergAugust 1, 2024
A man with gray hair sits in a McDonalds and looks at the camera.
RetailColumbia professor says McDonald’s can blame its sales woes on an election-stoked vibecession
By Sasha RogelbergJuly 31, 2024
A man behind the steering wheel of a car looks out the window.
RetailSmall cars are back because that’s all Americans can afford
By Sasha RogelbergJuly 30, 2024
Kara Swisher gestures as she speaks in front of a colorful patterned background.
PoliticsJD Vance ‘hates women’, Kara Swisher says: ‘I’m not joking about it. Go pay attention’
By Sasha RogelbergJuly 29, 2024
Two young men sit next to each other on a concrete bench.
TechThis Gen Z startup raised $41.5 million as the ‘anti-Facebook’
By Sasha RogelbergJuly 20, 2024
A woman stands next to her bed while folding clothes into a crate.
LifestyleGen Z is embracing ‘underconsumptioncore’ to fight climate change and inflation
By Sasha RogelbergJuly 20, 2024
David Neeleman speaks with his hands in front of him while sitting in front of a colorful backdrop.
ConferencesPilots are ditching top captain jobs in favor of $200,000 second-in-command gigs with better work-life balance, JetBlue founder says
By Sasha RogelbergJuly 18, 2024
A group of fans in blue and white shirts cheer with their arms in the air.
LifestyleBritain’s young football fans are ditching their sloppy drunk reputation—and are leading the charge for alcohol-free beer
By Sasha RogelbergJuly 17, 2024
Photo of Jensen Huang
FinanceNvidia’s market cap will soar to $50 trillion—yes, trillion—says early investor in Amazon and Tesla
By Sasha RogelbergJuly 16, 2024
Ryan Crouser tucks a shot under his chin as he prepares to launch it.
SuccessMany U.S. Olympic athletes are barely scraping by, spending thousands on food, training, and equipment—’it’s astronomical’
By Sasha RogelbergJuly 15, 2024
A man sits at a desk with a laptop and has his head in his hands.
SuccessA $3 billion software unicorn scrapped its plan to give AI ‘workers’ rights after tech execs said it ‘disrespects the humanity of your real employees’
By Sasha RogelbergJuly 12, 2024
Simone Biles is smiling and lifting her arms in the air.
LifestyleWhy the new Olympic gymnastics leotards are $3k each—and have a record number of crystals
By Sasha RogelbergJuly 11, 2024
A woman loads containers of gasoline into her truck bed.
EnvironmentA power company’s app couldn’t keep up after Hurricane Beryl—so Texans turned to a fast-food burger chain to track power outages
By Sasha RogelbergJuly 10, 2024
John Donahoe
LeadershipNike’s sales are so poor it brought a former senior executive out of retirement to fix its relationship with retailers
By Sasha RogelbergJuly 9, 2024
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