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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

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Success
Sam Altman says Airbnb’s CEO and a ‘legendary’ VC saved OpenAI and ‘stopped me from making several mistakes’ after he was briefly fired in 2023
By Sasha RogelbergJanuary 6, 2025
Ray Blanchette rests his arm on a bar and looks at the camera
Retail
TGI Fridays’ ex-CEO—who introduced sushi to a restaurant chain famous for potato skins and mozzarella sticks—will step up to oversee hundreds of locations post-bankruptcy
By Sasha RogelbergJanuary 3, 2025
A bundled-up shopper looks at a Rolex holiday display window.
Retail
Rolex quietly raises prices more than 8% after gold bashes through new records
By Sasha RogelbergJanuary 2, 2025
Mike Johnson, standing behind a podium, speaks to members of the press
Politics
Despite missing deadline, Congress avoids government shutdown by passing spending bill without Trump’s debt ceiling raise
By Sasha RogelbergDecember 21, 2024
Donald Trump shrugs and gestures as he speaks into a microphone behind a "Trump Vance" podium.
Politics
Trump admits he would prefer to eliminate the debt ceiling under Biden so he can avoid taking the heat for more government borrowing
By Sasha RogelbergDecember 20, 2024
Jerome Powell speaking behind a podium and in front of an American flag
Finance
Economists say the Fed is bracing for ‘Trump 2.0’ and a deluge of fiscal policy shakeups
By Sasha RogelbergDecember 20, 2024
Tim Baxter is wearing a pinstripe suit and speaking into a microphone with the Macy's logo on it.
Retail
SEC says former Express CEO secretly took advantage of $1 million in company perks, including a private jet, as the company was sliding into bankruptcy
By Sasha RogelbergDecember 18, 2024
Donald Trump speaks in front of a podium with a blue sign that said "Trump Vance"
Politics
Trump criticizes ‘rich as hell’ pharmacy benefit managers
By Sasha RogelbergDecember 17, 2024
A man has his head down at a cryptocurrency exchange store booth in Hong Kong, China.
Tech
Bitcoin would need over 300 days of downtime to adequately defend itself from the ‘imminent’ threat of quantum computing, research finds
By Sasha RogelbergDecember 17, 2024
Costco shoppers looking over piles of jeans.
Retail
Costco CFO warns Trump’s tariffs could mean widespread price hikes: ‘When it rains, it rains on everybody’
By Sasha RogelbergDecember 13, 2024
Mark Bertolini is mid-sentence. He is in front of a blue screen with yellow writing on it.
Health
Former Aetna CEO says he’d eliminate employer-sponsored insurance to fix the U.S. healthcare industry in wake of UnitedHealthcare shooting
By Sasha RogelbergDecember 13, 2024
Vivek Ramaswamy walking next to Elon Musk, who is carrying a child on his shoulders.
Success
Return-to-office mandates are associated with an exodus of high performers, research finds
By Sasha RogelbergDecember 11, 2024
A profile of Luigi Mangione wearing a suit and standing behind a microphone
Success
Luigi Mangione, accused UnitedHealthcare CEO shooter, came from a prominent real estate family and attended a $37,000-a-year private high school
By Sasha RogelbergDecember 10, 2024
The Boeing brand is on display in the exhibition hall during the Bali International Airshow 2024 at Ngurah Rai International Airport in Kuta, Bali, Indonesia, on September 19, 2024.
Finance
Boeing whistleblower claims ‘thousands’ of broken parts, including crucial steering tools, ended up on airplanes
By Sasha RogelbergDecember 9, 2024
NYPD police commissioner Jessica Tisch stands next to a large wanted poster.
Retail
NYPD received hundreds of tips about the backpack worn by the gunman who killed UnitedHealthcare’s Brian Thompson. The brand’s CEO said he’d do ‘whatever is possible’ to help
By Sasha RogelbergDecember 6, 2024
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Personal Finance
Susan Dell is the one running the Dells’ $10 billion giving operation—and her biggest bets are on kids, health care, and UT Austinplaceholder alt text
By Sydney LakeOctober 17, 2026
Success
Melinda French Gates has a 48-hour rule for criticizing employees. The billionaire philanthropist says it’s because ‘being clear is kind’placeholder alt text
By Sydney LakeOctober 18, 2026
North America
Alberta has the world’s fourth-largest oil reserves and sends 90% of its crude exports to the U.S. — It will vote on a first step to leaving Canadaplaceholder alt text
By Rob Gillies and The Associated PressOctober 17, 2026
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