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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A man looks at a package in the freezer aisle of a grocery store.
Retail
A ‘potato cartel’ conspired to make your frozen fries 47% more expensive, lawsuits claim
By Sasha RogelbergNovember 22, 2024
A cashier rings up a Walmart shopper's purchases
Retail
Walmart exec warns customers Trump’s tariffs could mean higher prices
By Sasha RogelbergNovember 20, 2024
Two Tropicana bottles, the old and the new design, next to each other
Retail
Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
By Sasha RogelbergNovember 19, 2024
A woman holds up a skincare product in front of a ring light and camera.
Success
TikTok ‘dermfluencers’ have medical students flocking to dermatology, where they can make half a million dollars a year and work four days a week
By Sasha RogelbergNovember 18, 2024
Robert F. Kennedy Jr. standing in front of a podium with Donald Trump looking on behind him.
Politics
Even if RFK Jr. fires everyone at the FDA, it won’t matter because he doesn’t know anyone with the ‘technical expertise’ to alter the rules, former chief counsel says
By Sasha RogelbergNovember 15, 2024
Chipotle workers stand behind the line and scoop food into bowls.
Retail
Chipotle lied when it denied viral outrage over portion sizes getting skimpier, investor lawsuit claims
By Sasha RogelbergNovember 14, 2024
Mark Cuban speaking with several microphones in front of him.
Politics
After Trump’s win, Mark Cuban deleted all his pro-Harris X posts and is taking a political hiatus on the ‘less hateful’ BlueSky
By Sasha RogelbergNovember 13, 2024
Anne Wojcicki, wearing a red dress, sits in a white chair as she speaks.
Tech
After its entire board resigned overnight, 23andMe will cut over 200 employees and its cancer research in an urgent bid to nurse the company back to health
By Sasha RogelbergNovember 12, 2024
Anthony Pratt stands in front of American and Australian flags and reads off a card into a mic.
Politics
Australian billionaire Anthony Pratt, with whom Trump allegedly shared nuclear secrets, is permanently moving to the U.S.
By Sasha RogelbergNovember 11, 2024
Ray Dalio sits in a white chair and broadly gestures with both arms as he speaks.
Finance
Ray Dalio says ‘all Americans’ should be happy with the election outcome because a peaceful power transfer is a massive ‘risk reduction’
By Sasha RogelbergNovember 7, 2024
Donald Trump sits in a court room and looks directly at the camera.
Politics
Trump’s election victory means ‘his criminal problems have gone away,’ former federal prosecutor says
By Sasha RogelbergNovember 7, 2024
A man talks to customers sitting in a red TGI Fridays booth.
Retail
TGI Fridays is worried it won’t have enough cash if customers redeem $50 million in outstanding gift cards that don’t expire
By Sasha RogelbergNovember 5, 2024
Elon Musk in a black "Make American Great Again" hat pointing two fingers in the air.
Politics
Elon Musk joins a chorus of conservatives turning the euthanized ‘Peanut the squirrel’ into a symbol of ‘government overreach’
By Sasha RogelbergNovember 4, 2024
Lewis Hamilton in a white jacket and glasses in the F1 paddock
Success
Mercedes’s Formula 1 team is hiring a ‘clothing executive’ to dress its drivers
By Sasha RogelbergNovember 3, 2024
Sundar Pichai gestures with both hands to his left.
Tech
Anxious Google employees just broached cost-cutting concerns with executives—who were dressed in Halloween costumes
By Sasha RogelbergNovember 1, 2024
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