Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
EnvironmentA power company’s app couldn’t keep up after Hurricane Beryl—so Texans turned to a fast-food burger chain to track power outages
By Sasha RogelbergJuly 10, 2024
LeadershipNike’s sales are so poor it brought a former senior executive out of retirement to fix its relationship with retailers
By Sasha RogelbergJuly 9, 2024
RetailInstacart’s AI-powered smart carts, which offer real-time recommendations and ‘gamified’ shopping, are coming to more U.S. grocery stores
By Sasha RogelbergJuly 8, 2024
By Sasha RogelbergJuly 3, 2024
RetailWalmart’s latest challenge with its drone delivery system is gun owners shooting packages out of the air
By Sasha RogelbergJuly 3, 2024
SuccessThe workplace attention span is dead: 60% of employees can’t go 30 minutes without getting distracted
By Sasha RogelbergJuly 3, 2024
RetailCup Noodles instant ramen adds s’mores flavor—a bid to prove it’s ‘not just a boring thing you’d buy because you’re on a budget’
By Sasha RogelbergJuly 1, 2024
LifestyleGen Alpha’s ‘Sephora kids’ trend has reached a fever pitch, forcing summer camps to ban skin care items
By Sasha RogelbergJune 29, 2024
RetailGeneral Mills bets the power of flavor will save it from soggy demand—‘mac and cheese will be cheesier’ and ‘brownies will be fudgier’
By Sasha RogelbergJune 27, 2024
RetailSam’s Club is going after Costco through the hearts and wallets of Gen Z shoppers. ‘That generation believes it’s cool to save money,’ CEO says
By Sasha RogelbergJune 27, 2024
LeadershipLVMH CEO and world’s richest man Bernard Arnault reveals what motivates him to work 12-hour-plus days, even at 75: ‘Every morning I have fun when I arrive’
By Sasha RogelbergJune 26, 2024
LeadershipRing’s inventor was ‘completely broke’ before pitching his $1 billion idea to ‘Shark Tank’ and Amazon
By Sasha RogelbergJune 25, 2024
RetailMillennials’ fast-fashion favorite Forever 21 can’t keep up with Shein’s meteoric rise: ‘It’s like comparing a mobile phone from 2000 to the newest iPhone’
By Sasha RogelbergJune 24, 2024
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