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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Vivek Ramaswamy walking next to Elon Musk, who is carrying a child on his shoulders.
Success
Return-to-office mandates are associated with an exodus of high performers, research finds
By Sasha RogelbergDecember 11, 2024
A profile of Luigi Mangione wearing a suit and standing behind a microphone
Success
Luigi Mangione, accused UnitedHealthcare CEO shooter, came from a prominent real estate family and attended a $37,000-a-year private high school
By Sasha RogelbergDecember 10, 2024
The Boeing brand is on display in the exhibition hall during the Bali International Airshow 2024 at Ngurah Rai International Airport in Kuta, Bali, Indonesia, on September 19, 2024.
Finance
Boeing whistleblower claims ‘thousands’ of broken parts, including crucial steering tools, ended up on airplanes
By Sasha RogelbergDecember 9, 2024
NYPD police commissioner Jessica Tisch stands next to a large wanted poster.
Retail
NYPD received hundreds of tips about the backpack worn by the gunman who killed UnitedHealthcare’s Brian Thompson. The brand’s CEO said he’d do ‘whatever is possible’ to help
By Sasha RogelbergDecember 6, 2024
A group of investigators in suits stand behind yellow crime tape.
Health
Slain UnitedHealthcare CEO Brian Thompson’s tenure was marked by rocketing profits—and accusations of insider trading and coverage denial
By Sasha RogelbergDecember 5, 2024
A group of people, including a person in an NYPD jacket, stand outside.
Health
What is known so far about the gunman who killed UnitedHealthcare CEO Brian Thompson
By Sasha RogelbergDecember 4, 2024
Brian Thompson smiling in front of a white background
Health
Gunman in fatal shooting of UnitedHealthcare CEO Brian Thompson is still on the loose after what police are calling a ‘brazen targeted attack’
By Sasha RogelbergDecember 4, 2024
A group of travelers waiting in line at an airport gate.
Retail
Budget-friendly Frontier Airlines is ripping out economy rows on its planes and adding first-class seats to tempt wealthy travelers
By Sasha RogelbergDecember 3, 2024
Reid Hoffman
Politics
LinkedIn cofounder and Democratic mega-donor Reid Hoffman might leave the U.S. after Trump win
By Sasha RogelbergDecember 2, 2024
Andy Jassy sits in a chair onstage and gestures as he speaks.
Success
Amazon employees are ‘rage-applying’ as its return-to-office mandate looms—experts say that’s exactly what CEO Andy Jassy wants
By Sasha RogelbergNovember 29, 2024
A Starbucks barista prepares a coffee filter behind the counter.
Retail
Thanks to poor company performance, Starbucks employees won’t be getting their full bonuses this year—and some won’t even get merit raises
By Sasha RogelbergNovember 27, 2024
Walmart Semi-Truck
Retail
Walmart must pay a truck driver $35 million after firing him and accusing him of fraud after an accident
By Sasha RogelbergNovember 26, 2024
Photo of Warren Buffett
Success
Warren Buffett says his white male status gave him confidence early on that he would one day become rich
By Sasha RogelbergNovember 26, 2024
Warren Buffett gesturing with his right hand and speaking with a group behind him.
Success
Warren Buffett addresses his mortality and distributes another $1 billion to his family’s charities
By Sasha RogelbergNovember 25, 2024
Donald Trump smirks and raises his fist in the air.
Finance
An investor says he put 98% of his retirement funds in Trump Media stock and won’t bail because Trump has a ‘secret’ plan
By Sasha RogelbergNovember 23, 2024
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