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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Photo of Elon Musk
Politics
Top election official says colleagues gave Elon Musk ‘hand-delivered’ notes to stop him from spreading misinformation
By Sasha RogelbergNovember 1, 2024
A man sits at a table typing on his laptop.
Success
Work-from-home warriors just got more ammo in the RTO crusade: Jobs with WFH options have better stock returns, new study reveals
By Sasha RogelbergOctober 30, 2024
Zhang Yiming, wearing a blue Oxford shirt and glasses, looks pensive.
Success
TikTok’s founder is now China’s richest person
By Sasha RogelbergOctober 29, 2024
A kid picks a pair of Crocs off a vertical display shelf.
Retail
Gen Alpha keeps tripping and falling over their own Crocs, so schools are banning the shoes over safety concerns
By Sasha RogelbergOctober 28, 2024
Jamie Dimon and Bill Gates wearing suits and sitting next to each other.
Politics
Jamie Dimon and Bill Gates won’t publicly criticize Trump because they need leverage in the next political firestorm, ‘CEO whisperer’ says: ‘They have to keep their powder dry’
By Sasha RogelbergOctober 27, 2024
A woman looks at a shelf of baked goods in a Walmart bakery.
Retail
Walmart employee looked for her daughter for hours before finding her ‘charred remains’ in the store’s walk-in bakery oven
By Sasha RogelbergOctober 25, 2024
A man wearing headphones is sitting at a table eating a burger.
Retail
A much bigger McDonald’s lawsuit is about to ‘erupt’ in the aftermath of its E. coli outbreak, food safety lawyer says
By Sasha RogelbergOctober 24, 2024
People wait on line at an airport gate to board the plane
Retail
American Airlines is testing a new system to humiliate ‘gate lice,’ the people who try to board planes before their seating group is called
By Sasha RogelbergOctober 24, 2024
Donald Trump clasps his hands together standing in front of a crowd and large American flag.
Politics
Donald Trump’s flip-flopping on early voting isn’t the only reason Republicans are flocking to the polls, election expert says
By Sasha RogelbergOctober 24, 2024
A woman sits at a long table on her computer.
Success
Remote workers are taking $10,000 incentives to move to Tulsa—and helping to solve its brain drain
By Sasha RogelbergOctober 23, 2024
A striking worker holds a picket sign.
Finance
Boeing’s new CEO says the company will be ‘iconic’ again—even after losing more than $6 billion last quarter
By Sasha RogelbergOctober 23, 2024
Photo of MrBeast, a.k.a. Jimmy Donaldson
Retail
MrBeast’s Lunchables knockoff is already getting customer complaints of mold just one month after launch
By Sasha RogelbergOctober 22, 2024
A man walks down the stairs lite up with a "ByteDance" sign above it.
Tech
The company that owns TikTok just fired an intern who ‘maliciously interfered’ with its AI—and caused $10 million in damages
By Sasha RogelbergOctober 21, 2024
A Starbucks barista stands with a furrowed brow behind the cash register.
Retail
Starbucks order taking forever? Don’t blame the barista
By Sasha RogelbergOctober 18, 2024
A man blows into a whistle and holds up an "ON STRIKE" sign.
Finance
Boeing delivered just one 737 plane this month—yes, a single plane—as manufacturing remains at a standstill
By Sasha RogelbergOctober 15, 2024
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Arts & Entertainment
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C-Suite
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Success
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