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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Ryanair CEO Michael O'Leary puts his arms up as he speaks in front of a "Ryanair" backdrop
Retail
Ryanair is urging a two-drink maximum at airports because drunk passengers are disrupting flights to ‘party destinations’ like Ibiza
By Sasha RogelbergJanuary 13, 2025
Elon Musk puts his finger on his chin in a thinking face
Tech
Elon Musk says AI has already gobbled up all human-produced data to train itself and now relies on hallucination-prone synthetic data
By Sasha RogelbergJanuary 10, 2025
A person stands outside a burning home, holding a garden hose
Finance
Polymarket users are hoping to profit from the devastation in California, betting on how far the deadly fires will spread 
By Sasha RogelbergJanuary 9, 2025
Elon Musk holds a microphone in front of the American flag
Tech
Gamers are accusing Elon Musk of cheating at popular video games by allegedly turning to loopholes and hiring better users to play for him
By Sasha RogelbergJanuary 9, 2025
A man in a suit walks past a JetBlue commercial jet.
Retail
Dead bodies found in wheel well of JetBlue plane will sound the alarms for FBI and Homeland Security over national safety, aviation expert says
By Sasha RogelbergJanuary 7, 2025
Photo of Sam Altman
Success
Sam Altman says Airbnb’s CEO and a ‘legendary’ VC saved OpenAI and ‘stopped me from making several mistakes’ after he was briefly fired in 2023
By Sasha RogelbergJanuary 6, 2025
Ray Blanchette rests his arm on a bar and looks at the camera
Retail
TGI Fridays’ ex-CEO—who introduced sushi to a restaurant chain famous for potato skins and mozzarella sticks—will step up to oversee hundreds of locations post-bankruptcy
By Sasha RogelbergJanuary 3, 2025
A bundled-up shopper looks at a Rolex holiday display window.
Retail
Rolex quietly raises prices more than 8% after gold bashes through new records
By Sasha RogelbergJanuary 2, 2025
Mike Johnson, standing behind a podium, speaks to members of the press
Politics
Despite missing deadline, Congress avoids government shutdown by passing spending bill without Trump’s debt ceiling raise
By Sasha RogelbergDecember 21, 2024
Donald Trump shrugs and gestures as he speaks into a microphone behind a "Trump Vance" podium.
Politics
Trump admits he would prefer to eliminate the debt ceiling under Biden so he can avoid taking the heat for more government borrowing
By Sasha RogelbergDecember 20, 2024
Jerome Powell speaking behind a podium and in front of an American flag
Finance
Economists say the Fed is bracing for ‘Trump 2.0’ and a deluge of fiscal policy shakeups
By Sasha RogelbergDecember 20, 2024
Tim Baxter is wearing a pinstripe suit and speaking into a microphone with the Macy's logo on it.
Retail
SEC says former Express CEO secretly took advantage of $1 million in company perks, including a private jet, as the company was sliding into bankruptcy
By Sasha RogelbergDecember 18, 2024
Donald Trump speaks in front of a podium with a blue sign that said "Trump Vance"
Politics
Trump criticizes ‘rich as hell’ pharmacy benefit managers
By Sasha RogelbergDecember 17, 2024
A man has his head down at a cryptocurrency exchange store booth in Hong Kong, China.
Tech
Bitcoin would need over 300 days of downtime to adequately defend itself from the ‘imminent’ threat of quantum computing, research finds
By Sasha RogelbergDecember 17, 2024
Costco shoppers looking over piles of jeans.
Retail
Costco CFO warns Trump’s tariffs could mean widespread price hikes: ‘When it rains, it rains on everybody’
By Sasha RogelbergDecember 13, 2024
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Personal Finance
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Innovation
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