Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
LifestyleLyft CEO reveals the rideshare’s best tippers are Swifties still buzzing from the Eras Tour: ‘They’re in a pretty good mood and they’re more generous’
By Sasha RogelbergMay 31, 2024
RetailCava is gobbling up fast-food competition as it lures finance bros and suburbanites with extra pita chips, steak, and promises of no price hikes
By Sasha RogelbergMay 30, 2024
RetailAbercrombie’s blowout comeback isn’t just a harbinger of an early-aughts craze—it’s leading the renaissance for iconic mall-based brands
By Sasha RogelbergMay 29, 2024
FinanceGen Z sneaker brand with $740 ‘dirty’ shoes counts Taylor Swift as a fan—and is eyeing a $3.3 billion valuation
By Sasha RogelbergMay 28, 2024
RetailAmazon, Walmart, and Target finally realize their colossal pricing mistake—now they’re slashing costs to win back customers
By Sasha RogelbergMay 28, 2024
LifestylePassengers are pretending to be disabled to get fast-tracked through airports amid ‘rampant abuse’ of airport wheelchair services, Frontier CEO says
By Sasha RogelbergMay 24, 2024
SuccessMillennials call it ‘quiet vacationing,’ but it’s really remote work gone wrong—and it’s CEOs’ worst nightmare
By Sasha RogelbergMay 23, 2024
RetailThe new quiet luxury is burgers and fries: Over 60% of Americans are buying less fast food because it’s just too expensive, survey finds
By Sasha RogelbergMay 22, 2024
SuccessThe rise of Bruce Nordstrom, who once swept the floors of his grandfather’s shoe stores for 25 cents an hour—and climbed the ranks to build a multibillion-dollar retail empire
By Sasha RogelbergMay 22, 2024
RetailNestlé’s new foods are getting Ozempified, with slashed portions priced specifically for those on weight-loss drugs
By Sasha RogelbergMay 21, 2024
RetailHow one company justified a million-dollar logo redesign inspired by the Mona Lisa—and moved just two wavy lines: ‘Surely this is satire’
By Sasha RogelbergMay 19, 2024
RetailWalmart is nabbing Target’s ‘Tar-jay’ rep and Amazon’s delivery crowd as even the wealthy flock to the retail giant
By Sasha RogelbergMay 16, 2024
RetailConverse layoffs are the latest casualties of Nike’s $2 billion do-or-die plan to get back on its feet
By Sasha RogelbergMay 15, 2024
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