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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Dara Khosrowshahi smile with his hands clasped in front of him.
Tech
Uber and Lyft are the big winners from Tesla’s underwhelming Cybercab reveal
By Sasha RogelbergOctober 11, 2024
A McDonald's employee pours a basket of fries into a metal vat.
Retail
McDonald’s largest french fry maker lays off hundreds as Americans turn away from fries
By Sasha RogelbergOctober 9, 2024
A woman in an apron works through stitching together a pile of camo hats.
Retail
There’s already one clear election winner: The company making hats for every major candidate
By Sasha RogelbergOctober 3, 2024
Elon Musk stands with a microphone in front of a lit up Tesla.
Success
German Tesla managers are visiting the homes of sick workers to ‘appeal to the employees’ work ethic,’ factory boss says
By Sasha RogelbergSeptember 30, 2024
A young teenager sits on the floor near a row of lockers with his backpack next to him
Lifestyle
Gen Alpha is stealing zipper pulls from Nike backpacks to resell them to victims at hiked-up prices
By Sasha RogelbergSeptember 27, 2024
An older man sits in front of a computer with his head in his hand.
Success
Fearing Gen Z is keeping them out of tech jobs, older workers are filing age complaints in droves
By Sasha RogelbergSeptember 26, 2024
MrBeast's Jimmy Donaldson wears a Buccaneers jersey in front of a red background.
Success
Youtube’s MrBeast looks for ‘obsessed’ employees to help run his $700 million company, per leaked handbook
By Sasha RogelbergSeptember 26, 2024
Brian Niccol leans on a golf club in the middle of a golf course.
Retail
Starbucks CEO hype has been ‘overdone,’ Jefferies analysts say in rare downgrade
By Sasha RogelbergSeptember 24, 2024
Marc Benioff speaks and gestures with both his hands in front of him.
Tech
Marc Benioff blasts Microsoft’s Copilot AI tool as the next ‘Clippy’
By Sasha RogelbergSeptember 23, 2024
A man and woman pose with a small dog and take a selfie in front of autumn foliage.
Lifestyle
Influencers overran a rural Vermont town. Now its locals are fighting back
By Sasha RogelbergSeptember 22, 2024
Mark Zuckerberg sits in a chair in front of a projection of himself on a screen above him.
Success
Mark Zuckerberg declares Meta ‘the opposite’ of Apple in comments reigniting Tim Cook feud
By Sasha RogelbergSeptember 20, 2024
Bryan Johnson looking stoic in one picture; Larry Ellison smiling in a picture next to him.
Success
Anti-aging fanatic Bryan Johnson praises 80-year-old Larry Ellison for ‘doing a good job managing biological aging’
By Sasha RogelbergSeptember 19, 2024
Andy Jassy gestures with his hand as he speaks.
Success
Amazon’s back-to-office crusade could backfire, experts say. ‘These shifts cause you to lose people’
By Sasha RogelbergSeptember 18, 2024
A man scoops guacamole from a metal tray into a large metal bowl.
Retail
Chipotle unveils team of robots that will make your food
By Sasha RogelbergSeptember 16, 2024
A young woman with a mug of beer in her hand looks forlorn.
Retail
The suds have gone flat: Americans are losing their appetite for beer
By Sasha RogelbergSeptember 14, 2024
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Success
Billionaire TikTok founder is now the richest person in all of Asia, with a $105 billion net worth—he's gained $92 billion since 2019 thanks to AIplaceholder alt text
By Emma BurleighSeptember 17, 2026
Arts & Entertainment
Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine commentsplaceholder alt text
By Marco Quiroz-GutierrezSeptember 18, 2026
C-Suite
Meet Warren Buffett's son Howard, a former sheriff, war photographer, and now, Berkshire's new chairmanplaceholder alt text
By Catherina GioinoSeptember 18, 2026
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