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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A man with his head in his hand sits at his computer in a darkened office.
Success
Bank of America is making it harder for junior bankers to lie about their work hours
By Sasha RogelbergSeptember 12, 2024
Kevin O'Leary speaks into a headset with his index finger raised in the air.
Personal Finance
Shark Tank’s Kevin O’Leary says people are ‘idiots’ for spending money on coffee every day
By Sasha RogelbergSeptember 11, 2024
A group of teens looks down at their phones.
Tech
Gen Z moves on from ‘Googling’—TikTok emerges as the new search engine
By Sasha RogelbergSeptember 10, 2024
James Earl Jones in a tuxedo holds an award while standing next to Mark Hamill.
Success
Voice actor James Earl Jones, who died at 93, was paid just $7,000 for his Darth Vader role
By Sasha RogelbergSeptember 10, 2024
A dark cavern is lit by people holding lanterns.
Lifestyle
A national park ranked among the most disappointing tourist sites uses bad reviews to lure visitors—’A world of regret awaits’
By Sasha RogelbergSeptember 9, 2024
Damola Adamolekun wear a white button up and glasses and smiles while looking to his left.
Leadership
Red Lobster CEO secretly visited restaurants around the country before being made boss
By Sasha RogelbergSeptember 6, 2024
Delta CEO Ed Bastian is wearing a suit and gesturing with his hands as he speaks.
Finance
The CrowdStrike outage had an outsized impact on Delta, analysts say—and its rivals are soaring because of it
By Sasha RogelbergSeptember 5, 2024
A man in an orange safety vest sits on a crate with his head in his hand, looking disappointed.
Success
Mo’ money, mo’ problems? Bonus incentives are backfiring and making some employees worse at their jobs
By Sasha RogelbergSeptember 4, 2024
A women rests her chin in her hand and looks at her phone sadly.
Lifestyle
Gen Z and millennials are dumping Tinder and daters are flocking to Hinge instead
By Sasha RogelbergSeptember 3, 2024
CEO Calvin McDonald stands on a stage with a red curtain behind him.
Retail
Lululemon misses sales expectations after yanking ‘long butt’ leggings as Wall Street looks for more innovation
By Sasha RogelbergAugust 30, 2024
A person sifts through a rack of clothing.
Retail
Secondhand luxury fashion thrives as Ozempic users purge their closets
By Sasha RogelbergAugust 29, 2024
Elon Musk stands in a parking lot. He is shrugging and smiling.
Tech
Tesla scrubs Elon Musk’s original brainchild manifesto from its website
By Sasha RogelbergAugust 28, 2024
A person sits at a table sneezing behind a pile of tissues as others look at her disgusted.
Success
Gen Z is actually taking sick days, unlike their older coworkers. It’s redefining the workplace
By Sasha RogelbergAugust 28, 2024
A family orders ice cream from an ice cream truck.
Retail
It’s hotter than ever but people don’t want ice cream, leaving sweets purveyors struggling
By Sasha RogelbergAugust 26, 2024
A shoppers stands in an aisle of fruits and vegetables and places an item in their bag.
Retail
Shoppers are so scarred by inflation they’ve cemented new habits to save money—and discount retailers are the big winners
By Sasha RogelbergAugust 22, 2024
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Success
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C-Suite
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