Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
RetailFurious millennial moms would rather make their own cereal than buy Kellogg’s after CEO’s ‘cereal for dinner’ comment spurs boycott
By Sasha RogelbergMarch 16, 2024
SuccessHow a 41-year-old former ad man birthed a $1.4 billion beverage unicorn by putting water in a can: ‘There’s no reason that only beer can have that kind of cool look and feel’
By Sasha RogelbergMarch 15, 2024
RetailLiquid Death is turning water into Gen Z’s beer by selling the ‘healthiest thing you can drink’
By Sasha RogelbergMarch 14, 2024
RetailAbercrombie’s stock has been riding a nearly 400% surge for 12 months now but it just had its toughest one-week setback as investors chew over millennial interest in the brand
By Sasha RogelbergMarch 12, 2024
RetailIt’s not just Trader Joe’s battling bacteria and possibly plastic in its prepared products: Food and drink recalls have reached a five-year high
By Sasha RogelbergMarch 11, 2024
LifestyleMeet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with Lucasfilm—‘It’s creative, but it’s somebody else’s creativity’
By Sasha RogelbergMarch 10, 2024
RetailTarget moves even more aggressively to capture the Walmart shopper as top analyst fears ‘general malaise’
By Sasha RogelbergMarch 8, 2024
LifestyleChristian Horner denies allegations of misconduct after trove of leaked nudes and illicit texts emerge just 36 hours before F1’s opening race
By Sasha RogelbergFebruary 29, 2024
RetailFrance has major beef with faux steak—and it’s banning the use of 21 words to describe plant-based meat that way
By Sasha RogelbergFebruary 29, 2024
RetailWendy’s insists its trial with ‘dynamic pricing’ is all about prices going down at times and it has ‘no plans’ for surge pricing like Uber or Lyft
By Sasha Rogelberg and The Associated PressFebruary 28, 2024
By Sasha RogelbergFebruary 27, 2024
By Sasha RogelbergFebruary 27, 2024
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