Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
RetailGen Z’s obsession with a $10 naked baby figurine is causing a worldwide shortage: ‘Some customers come every day, for three days straight’
By Jasmine Li and Sasha RogelbergApril 19, 2024
FinanceThe NBA just issued its first gambling ban in 70 years, booting Jontay Porter for committing the league’s ‘cardinal sin’
By Sasha RogelbergApril 18, 2024
PoliticsBoeing whistleblower says he was told ‘frankly, to shut up’ after 3 years of raising aircraft quality concerns: ‘This is the hell that I was subjected to’
By Sasha RogelbergApril 17, 2024
SuccessCaitlin Clark is the hottest new WNBA player in a decade—but she’s making less per year than the average New York worker
By Sasha RogelbergApril 16, 2024
RetailFashion giant Shein has been slapped with yet another lawsuit alleging copyright infringement, data scraping, and AI to steal art: ‘It’s somewhat shocking that they’ve been able to get away with it’
By Sasha RogelbergApril 16, 2024
ConferencesThe next AI winter could be caused by users’ trust issues—but ‘mindful friction’ can keep it from happening
By Sasha RogelbergApril 15, 2024
RetailFrom rags to riches, Rent the Runway goes from penny stock to quadrupling share prices in days after doubling down on AI
By Sasha RogelbergApril 12, 2024
RetailOutsourcing founder explains why a Manhattan restaurant uses a staffing firm in the Philippines that pays cashiers a few dollars an hour: ‘The cost is admittedly cheaper than the U.S.’
By Sasha RogelbergApril 11, 2024
RetailNasdaq just gave former unicorn Allbirds a 6-month warning to raise its stock price or risk getting booted—experts say to look at its B Corp status
By Sasha RogelbergApril 11, 2024
SuccessFor the first time since the pandemic, Americans prefer hybrid over remote work—and it’s not the free lunches driving the shift
By Sasha RogelbergApril 9, 2024
RetailThe future of fast food service? Cashiers are Zooming in from the Philippines to take your order at an NYC fried chicken joint
By Sasha RogelbergApril 8, 2024
FinanceCalifornia’s new $20 minimum wage could leave the state with higher unemployment for years to come, economist says
By Sasha RogelbergApril 6, 2024
SuccessThis Gen Zer applied to 1,700 jobs but only received one offer—and he says hiring managers didn’t contact him until he cussed them out on TikTok
By Sasha RogelbergApril 5, 2024
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