• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Photo of Sasha Rogelberg
Twitter iconLinkedIn icon
Photo of Sasha Rogelberg

Sasha Rogelberg

Twitter iconLinkedIn icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A woman walks down the sidewalk with a Louis Vuitton bag around her wrist.
Retail
Luxury pilgrimages bring tourists to Japan to scoop up high-end goods. Brands like LVMH would rather they not
By Sasha RogelbergAugust 1, 2024
A man with gray hair sits in a McDonalds and looks at the camera.
Retail
Columbia professor says McDonald’s can blame its sales woes on an election-stoked vibecession
By Sasha RogelbergJuly 31, 2024
A man behind the steering wheel of a car looks out the window.
Retail
Small cars are back because that’s all Americans can afford
By Sasha RogelbergJuly 30, 2024
Kara Swisher gestures as she speaks in front of a colorful patterned background.
Politics
JD Vance ‘hates women’, Kara Swisher says: ‘I’m not joking about it. Go pay attention’
By Sasha RogelbergJuly 29, 2024
Two young men sit next to each other on a concrete bench.
Tech
This Gen Z startup raised $41.5 million as the ‘anti-Facebook’
By Sasha RogelbergJuly 20, 2024
A woman stands next to her bed while folding clothes into a crate.
Lifestyle
Gen Z is embracing ‘underconsumptioncore’ to fight climate change and inflation
By Sasha RogelbergJuly 20, 2024
David Neeleman speaks with his hands in front of him while sitting in front of a colorful backdrop.
Conferences
Pilots are ditching top captain jobs in favor of $200,000 second-in-command gigs with better work-life balance, JetBlue founder says
By Sasha RogelbergJuly 18, 2024
A group of fans in blue and white shirts cheer with their arms in the air.
Lifestyle
Britain’s young football fans are ditching their sloppy drunk reputation—and are leading the charge for alcohol-free beer
By Sasha RogelbergJuly 17, 2024
Photo of Jensen Huang
Finance
Nvidia’s market cap will soar to $50 trillion—yes, trillion—says early investor in Amazon and Tesla
By Sasha RogelbergJuly 16, 2024
Ryan Crouser tucks a shot under his chin as he prepares to launch it.
Success
Many U.S. Olympic athletes are barely scraping by, spending thousands on food, training, and equipment—’it’s astronomical’
By Sasha RogelbergJuly 15, 2024
A man sits at a desk with a laptop and has his head in his hands.
Success
A $3 billion software unicorn scrapped its plan to give AI ‘workers’ rights after tech execs said it ‘disrespects the humanity of your real employees’
By Sasha RogelbergJuly 12, 2024
Simone Biles is smiling and lifting her arms in the air.
Lifestyle
Why the new Olympic gymnastics leotards are $3k each—and have a record number of crystals
By Sasha RogelbergJuly 11, 2024
A woman loads containers of gasoline into her truck bed.
Environment
A power company’s app couldn’t keep up after Hurricane Beryl—so Texans turned to a fast-food burger chain to track power outages
By Sasha RogelbergJuly 10, 2024
John Donahoe
Leadership
Nike’s sales are so poor it brought a former senior executive out of retirement to fix its relationship with retailers
By Sasha RogelbergJuly 9, 2024
A woman pushes a shopping cart with a screen built into it.
Retail
Instacart’s AI-powered smart carts, which offer real-time recommendations and ‘gamified’ shopping, are coming to more U.S. grocery stores
By Sasha RogelbergJuly 8, 2024
1...
  • 38
  • 39
  • 40
  • 41
  • 42
...49
Most Popular
Success
Billionaire TikTok founder is now the richest person in all of Asia, with a $105 billion net worth—he's gained $92 billion since 2019 thanks to AIplaceholder alt text
By Emma BurleighSeptember 17, 2026
Arts & Entertainment
Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine commentsplaceholder alt text
By Marco Quiroz-GutierrezSeptember 18, 2026
C-Suite
Meet Warren Buffett's son Howard, a former sheriff, war photographer, and now, Berkshire's new chairmanplaceholder alt text
By Catherina GioinoSeptember 18, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.