Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
RetailOrganized crime has come for Home Depot—$100,000 of goods was stolen from Florida stores as self-checkout theft continues rattling retailers
By Sasha RogelbergFebruary 20, 2024
RetailWalmart has been eating Target’s lunch and now the Minnesota giant is ditching its ‘Tar-jay’ rep for a ‘Hail Mary’ budget brand mostly priced under $10
By Sasha RogelbergFebruary 16, 2024
SuccessFrom a 16-year-old truck washer to the inventor of the Pop Tart: William Post dies at 96, leaving great wealth and a legacy of snack innovation behind
By Sydney Lake and Sasha RogelbergFebruary 15, 2024
SuccessFormer gas station owner and JCPenney manager who became a millionaire after 50 dies at 94, leaving his company to employees
By Sasha RogelbergFebruary 14, 2024
SuccessBud Light isn’t the only beer brand struggling: Gen Z’s prohibition vibes are souring the future of beer as we know it
By Sasha RogelbergFebruary 14, 2024
RetailMcDonald’s CEO sees a McFlation ‘battleground’ with customers revolting over $8 chicken sandwiches and $3 hash browns
By Sasha RogelbergFebruary 13, 2024
SuccessMinneapolis mayor calls remote workers ‘losers’ who sit at home with a ‘nasty cat blanket, diddling on their laptop’
By Sasha RogelbergFebruary 9, 2024
RetailCoca-Cola is making a play for Gen Z with spicy soda. Here’s a look back at past bizarre flavors, including its apathetic bid for Gen X
By Sasha RogelbergFebruary 8, 2024
Personal FinanceOne in 4 Gen Zers say tax stress could drive them to therapy. Blame their love affair with crypto—or the passions of youth
By Sasha RogelbergFebruary 7, 2024
LeadershipSequoia Capital partner says he wouldn’t be the top boss without taking 3 ‘meaningful’ pay cuts throughout his career
By Sasha RogelbergFebruary 7, 2024
TechPeople are wearing Apple Vision Pro headsets while driving Teslas. Fuzzy distracted-driving laws suggest they can get away with it
By Sasha RogelbergFebruary 5, 2024
Retail‘Dry January’ turns into ‘High January’ as Gen Z’s buyers’ strike on alcohol turns things green
By Sasha RogelbergFebruary 3, 2024
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