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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

casino
LifestyleNew Jersey’s $5.8 billion casino industry’s ‘sky is falling’ moment arrives as state senate closes in on smoking ban
By Sasha RogelbergJanuary 31, 2024
Ryanair CEO Michael O'Leary is sitting cross-legged in front of a checkered Ryanair background.
FinanceRyanair’s CEO once called Boeing’s leadership ‘headless chickens.’ Now he wants to buy the Max jets that U.S. airlines don’t
By Sasha RogelbergJanuary 29, 2024
Chuck Schumer standing in front of a podium, gesticulating.
FinanceA new wave of Gen Z ‘Zynfluencers’ are fueling a tobacco industry resurgence with nicotine pouch sales
By Sasha RogelbergJanuary 26, 2024
The ‘Barbie’ Oscar snub discourse takes a bizarre, political turn as Hillary Clinton tells Greta Gerwig and Margot Robbie they’re ‘both so much more than Kenough’
LifestyleThe ‘Barbie’ Oscar snub discourse takes a bizarre, political turn as Hillary Clinton tells Greta Gerwig and Margot Robbie they’re ‘both so much more than Kenough’
By Sasha RogelbergJanuary 25, 2024
Brian Chesky
SuccessAirbnb CEO Brian Chesky’s mom used to worry he’d have ‘the only job in the world that pays less than a social worker’
By Sasha RogelbergJanuary 24, 2024
Gen Z loves self-checkout because it makes shoplifting easy—and retailers are flailing as they scramble to undo it
RetailGen Z loves self-checkout because it makes shoplifting easy—and retailers are flailing as they scramble to undo it
By Sasha RogelbergJanuary 23, 2024
Amazon CEO Andy Jassy says founder Jeff Bezos is the ‘most unusual business leader of our era’ 
LeadershipAmazon CEO Andy Jassy says founder Jeff Bezos is the ‘most unusual business leader of our era’ 
By Sasha RogelbergJanuary 22, 2024
Kid on phone
TechMeta denies that its new ‘nighttime nudge’ telling your kid to log off Instagram has to do with an unsealed lawsuit about child safety
By Sasha RogelbergJanuary 19, 2024
Akasa Air
EnvironmentWhy did an Indian airline just place an order for 150 more 737 Max planes from a reeling Boeing? All because of ‘sustainability’
By Sasha RogelbergJanuary 18, 2024
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