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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A women wearing a zodiac crop top stands on the beach with her eyes closed.
Success
Stock-obsessed Gen Z are using astrology and tarot to invest—and swearing by the results to the tune of over $400,000
By Sasha RogelbergJune 16, 2024
Jake Paul wears sunglasses and rubs his hands together while smiling.
Success
How a teen YouTube ‘problem child’ went from getting raided by the FBI to a multimillion-dollar business empire and cultlike following
By Sasha RogelbergJune 15, 2024
Pope Francis, dressed in all white, sits in a chair and covers a microphone with his hand.
Politics
Pope Francis becomes the first of his title to attend the G7 summit—and he’s sounding the alarm on AI: ‘The pope is not an engineer, but he is concerned’
By Sasha RogelbergJune 12, 2024
Jake Paul is standing in room lined with trophies. He is wrapped in an American flag and holding a gold trophy in the shape of a deodorant tube, pointing at it.
Success
Jake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to follow the CEO playbook
By Sasha RogelbergJune 12, 2024
A factory worker packs supplements inside a box.
Health
Mold colonies and liquid-flooded air purifiers: CVS sourced medication from tainted factories—and it has twice the amount of recalls on store-brand drugs than competitors
By Sasha RogelbergJune 11, 2024
A man in an orchard pours out a large plastic bucket filled with oranges.
Retail
Is breakfast endangered? Disease and extreme weather are jacking up coffee and orange juice prices—and consumers are getting squeezed
By Sasha RogelbergJune 11, 2024
A group of young women dance in front of a white-and-red storefront with a "Walton's" sign across it.
Retail
Inside Walmart’s company seat in Bentonville, a once-sleepy burg that now houses its $540 billion retail empire
By Sasha RogelbergJune 7, 2024
A man looks through a magnifier at a diamond set in a ring.
Retail
The diamond industry is ‘in trouble’ after prices sunk 6% this year. A jewelry CEO blames the rapid growth of lab-grown diamonds.
By Sasha RogelbergJune 5, 2024
A woman stands in a crowd and holds up a Nordstrom Rack credit card to the camera, smiling.
Retail
Can customers be too loyal? Nordstrom’s famous rewards program is so popular, shoppers’ racked-up points are denting its profits
By Sasha RogelbergJune 4, 2024
Brian Niccol
Leadership
Chipotle’s CEO on his go-to order and the biggest challenge he had while working the counter
By Sasha RogelbergJune 3, 2024
Mark Zuckerberg wears a dark t-shirt with a mic clipped on it and is outside, speaking.
Retail
Mark Zuckerberg is quietly sitting on a shopping empire with 4 times the customers of Amazon, as Facebook Marketplace skyrockets
By Sasha RogelbergJune 1, 2024
Taylor Swift is surrounded by fans as she hands back a photographed notebook and pen.
Lifestyle
Lyft CEO reveals the rideshare’s best tippers are Swifties still buzzing from the Eras Tour: ‘They’re in a pretty good mood and they’re more generous’
By Sasha RogelbergMay 31, 2024
A women with a baby strapped to her chest walks past a window with the "Cava" logo across it.
Retail
Cava is gobbling up fast-food competition as it lures finance bros and suburbanites with extra pita chips, steak, and promises of no price hikes
By Sasha RogelbergMay 30, 2024
A woman holding an Abercrombie & Fitch bag walks in front of the store's display window.
Retail
Abercrombie’s blowout comeback isn’t just a harbinger of an early-aughts craze—it’s leading the renaissance for iconic mall-based brands
By Sasha RogelbergMay 29, 2024
Golden Goose CEO Silvio Campara is wearing a black shirt and gesturing with both hands as he speaks.
Finance
Gen Z sneaker brand with $740 ‘dirty’ shoes counts Taylor Swift as a fan—and is eyeing a $3.3 billion valuation
By Sasha RogelbergMay 28, 2024
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