Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
TechTSMC shrugs off Taiwan’s biggest earthquake in 25 years, showing its massive chip foundry mega-complexes are nearly quake-proof
By Sasha RogelbergApril 3, 2024
Tech$2.2 trillion Nvidia is colliding with Taiwan’s biggest earthquake in 25 years as its key chip supplier grapples with factory fallout
By Sasha RogelbergApril 3, 2024
FinanceBoeing is falling so behind on plane deliveries that United is asking pilots to volunteer for unpaid leave, potentially for months
By Sasha RogelbergApril 2, 2024
PoliticsOver 500,000 fast-food workers in California just got a huge raise thanks to a new law—but not everyone is celebrating
By Sasha RogelbergApril 1, 2024
RetailWalgreens’ frail quarter goes beyond the discretionary spending dips afflicting its competitors. It’s ‘just not very good at retailing,’ analyst says
By Sasha RogelbergMarch 29, 2024
RetailJapan’s population is getting so old that a diaper manufacturer is only making products for adults, not babies
By Sasha RogelbergMarch 28, 2024
FinanceWas Baltimore’s bridge collapse the fault of the cargo ship or the bridge? Both, experts say—and there’s no quick fix on the horizon
By Sasha RogelbergMarch 27, 2024
LeadershipGoogle’s founders didn’t market test Alphabet’s name before launching the now $1.9 trillion juggernaut. Here’s the advice Steve Jobs gave Larry Page
By Sasha RogelbergMarch 26, 2024
FinanceUnited Airlines loses $600 million in market cap on news that FAA is opening a probe after airline’s 10th safety flub in just 2 weeks
By Sasha RogelbergMarch 25, 2024
RetailRestaurant robots are the ‘vanguard of automation,’ top analyst says. It’s not coming for fast-food workers’ jobs—it’s actually helping them
By Sasha RogelbergMarch 23, 2024
SuccessThese fast-food workers are earning $25 an hour with paid vacation—as long as they work alongside a giant burger-slinging robot arm
By Sasha RogelbergMarch 22, 2024
RetailPepsi takes on rival Coke’s biggest client, landing its beverages and snacks in 20,000 Subway sandwich shops
By Sasha RogelbergMarch 20, 2024
TechFerrari is full speed ahead on its first electric car—and the CEO promises it’s going to roar just as loud as a combustion engine
By Sasha RogelbergMarch 20, 2024
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