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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Donald Trump shakes hands with Sean Duffy (left)
Politics
After offering buyouts to air traffic controllers, Trump administration says they’re exempt from ‘early retirement’ following deadly plane crashes
By Sasha RogelbergFebruary 3, 2025
Jake Paul sits among of a row of people, looking up
Politics
More than 7,400 influencers applied for White House press credentials after Trump administration calls for ‘new media voices’
By Sasha RogelbergJanuary 31, 2025
A passenger with a suitcase walks down an airport corridor.
Politics
Reagan airport, the notoriously congested destination of the crashed American Airlines flight, experienced at least 8 near-miss accidents last year alone
By Sasha RogelbergJanuary 30, 2025
Donald Trump sits at his desk and signs a document.
Politics
Top hires in Trump’s Office of Personnel Management reportedly include a 21-year-old and a freshly graduated high-schooler
By Sasha RogelbergJanuary 29, 2025
Sundar Pichai wears a suit and stands above a crowd of people in the U.S. Capitol building.
Tech
Google caves to Donald Trump’s executive order and will change ‘Gulf of Mexico’ to ‘Gulf of America’ on its maps
By Sasha RogelbergJanuary 28, 2025
Satya Nadella gestures with his hands and speaks in front of a blue background.
Tech
Satya Nadella believes Chinese AI startup DeepSeek could be a win for tech, even as Microsoft’s shares tumble
By Sasha RogelbergJanuary 27, 2025
Elon Musk, wearing a suit, stares up at the ceiling
Politics
It’s still Trump’s first week in office, and Elon Musk’s DOGE has already lost two key players
By Sasha RogelbergJanuary 24, 2025
A Starbucks barista with a concerned look on her face stands behind a register.
Retail
Starbucks barista says his store has a ‘panic button’ behind the counter, but fears it won’t be enough to quell angry customers after open-door policy reversal
By Sasha RogelbergJanuary 24, 2025
A Starbucks barista stands behind the register and grabs a drink cup from a stack.
Retail
Starbucks is instructing workers in de-escalation so they can peacefully reserve bathrooms for paying-customers only
By Sasha RogelbergJanuary 24, 2025
Donald Trump speaks in front of a "bitcoin 2024" background
Tech
Trump’s 80% stake in his memecoin is a ‘huge red flag’ for investors because a rug pull could bolster the president’s riches but torpedo his reputation
By Sasha RogelbergJanuary 22, 2025
Owner of LVMH Luxury Group Bernard Arnault sitting between his daughter Louis Vuitton's executive vice president Delphine Arnault and his son CEO of Rimowa Alexandre Arnault attend the Louis Vuitton Menswear Fall/Winter 2019-2020 show as part of Paris Fashion Week on January 17, 2019 in Paris, France.
Success
As a ‘Succession’-style drama plays out, LVMH CEO Bernard Arnault brings two of his potential heirs to the Trump inauguration
By Sasha RogelbergJanuary 21, 2025
A man sits at his desk with his head propped on his hand.
Success
AI offers a rare look inside the minds of CEOs—and can tell if they’re depressed just based on how they sound on earnings calls
By Sasha RogelbergJanuary 19, 2025
Elon Musk holds a metal rod in a demonstration in front of Donald Trump and a group of men.
Tech
Elon Musk’s SpaceX is still causing flight delays years after a single rocket launch disrupted 563 planes
By Sasha RogelbergJanuary 15, 2025
Sam Walton in his iconic trucker hat speaks into a mic as President George H.W. Bush looks on.
Success
Walmart’s new logo was inspired by founder Sam Walton’s iconic trucker hat. Here are 3 rules from his blueprint for business
By Sasha RogelbergJanuary 14, 2025
Ryanair CEO Michael O'Leary puts his arms up as he speaks in front of a "Ryanair" backdrop
Retail
Ryanair is urging a two-drink maximum at airports because drunk passengers are disrupting flights to ‘party destinations’ like Ibiza
By Sasha RogelbergJanuary 13, 2025
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