• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

3

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

3

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
Retail

SharkNinja CEO says Trump’s tariffs won’t mean its air fryers and ice cream makers will be made in the USA. It’ll shuffle the supply chain to dodge those fees instead

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
February 13, 2025, 1:35 PM ET
Donald Trump looks to the left and holds a microphone in his hand
Companies like SharkNinja are responding to President Donald Trump's implementation of 10% tariffs on Chinese imports.Jim Lo Scalzo/EPA/Bloomberg—Getty Images
  • SharkNinja CEO Mark Barrocas said the vacuum cleaner and blender manufacturing company has moved production away from China in response to President Donald Trump’s tariffs, but it likely won’t develop an American supply chain. Trump has implemented a 10% levy on China and will likely announce reciprocal tariffs Thursday.

Early reactions to President Donald Trump’s tariffs indicate they may not have the intended impact of invigorating U.S. manufacturing. 

Recommended Video

SharkNinja CEO Mark Barrocas believes that at least for his company, it’s not possible to conveniently develop a U.S.-based supply chain, even as the maker of Ninja Creami and Shark Navigator vacuum hastens its shift away from production in China.

“Our industry doesn’t exist in the U.S.,” Barrocas told Bloomberg News on Thursday. “The product is not made here. The components are not made here. This is not like the car industry that you could say, ‘Well, let’s flex it back to the United States.’ That is not something that we believe is on the horizon.”

Trump has already implemented a 10% tariff on China and ordered an additional 25% tax on steel and aluminum imports, but has delayed steep levies on Mexico and Canada. On the campaign trail last year, Trump argued tariffs would be a means to incentivize American manufacturing. He also suggested in his Feb. 1 executive order that China has not done enough to stymie the flow of fentanyl into the U.S.

The White House did not respond to Fortune’s requests for comment.

SharkNinja reported earnings to investors on Thursday that exceeded Wall Street expectations, posting $1.8 billion in fourth-quarter revenue, a 29.7% year-over-year increase. Even when considering the impact of Chinese tariffs, the company expects sales to grow as much as 12% in 2025.

Navigating the supply-chain switch

SharkNinja has been tapering off its reliance on China since Trump’s 2018 trade war during his first term, Barrocas said. Its goal is to source nearly all of its materials for U.S. products from countries outside China by the end of the year. SharkNinja plans to have 90% of production for goods sold in America made elsewhere by the second quarter of 2025. The company has since been sourcing much of its materials from Vietnam and Thailand and stockpiling other key items. 

“We don’t believe the U.S. right now is a viable supply location,” he said.

Barrocas said there could be some instances in which SharkNinja would be able to develop a supply chain in the U.S., such as for coolers, which require fewer parts and assembly steps than most of their appliance counterparts.

“While the manufacturing infrastructure for many of the products we produce is not currently available in the U.S., we are looking for ways to manufacture in the U.S. and continue to evaluate what is possible,” SharkNinja told Fortune in a statement.

The company may not be immune to tariffs, even with its contingencies. Trump said he will announce reciprocal tariffs Thursday, which would theoretically result in taxes on imported goods equivalent to the taxes those countries have implemented for U.S. exports. Southeast Asian countries in particular have benefitted from the “reshoring” of supply chains from China because of past tariffs, and could become a target for a next wave of taxes.

Executives have largely had a negative reaction to Trump’s tariffs, fearing disruptions in supply chains and increases in production costs that will be passed down to consumers. From September to November last year, about 200 companies in the S&P 500 mentioned tariffs in earnings calls or investor conferences. Like SharkNinja, Lowe’s and e.l.f. have already begun strategizing on how to mitigate the impact of tariffs, including moving production away from China.

Though some companies have already taken steps to mitigate the impact of tariffs on its production, the pace at which Trump is implementing these taxes give American companies little time to make necessary changes, Barrocas argued.  

“The current administration seems like they are very willing to make a tariff decision and start the tariff decision that day,” he said.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

John Furner
SuccessCareers
Walmart CEO John Furner worked his way up from the garden center. After 30 years, he’s sharing the one trait that matters most in his job
By Preston ForeJune 4, 2026
2 days ago
coo
ConferencesCOO Summit
From ‘reinvention exhaustion’ to ‘friction absorption’: the e-commerce elves who make your groceries and clothes appear are worn out
By Nick LichtenbergJune 3, 2026
3 days ago
kirol
ConferencesCOO Summit
‘Stop building silos of excellence’: Peloton’s COO has a Navy playbook for the new era of supply chain chaos
By Nick LichtenbergJune 3, 2026
3 days ago
How Victoria’s Secret CEO ditched its identity crisis—and delivered record-breaking results
RetailVictoria's Secret
How Victoria’s Secret CEO ditched its identity crisis—and delivered record-breaking results
By Eva RoytburgJune 2, 2026
4 days ago
petersson
ConferencesCOO Summit
Anthropic’s office launched an AI-run vending machine. It evolved into AI-run stores and cafes within a year
By Nick LichtenbergJune 2, 2026
4 days ago
Macy's collage
Magazine250 Years of Innovation
An AI overhaul at Macy’s is fueling the 168-year-old retailer’s turnaround
By Phil WahbaJune 2, 2026
5 days ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
2 days ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
2 days ago
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeJune 6, 2026
13 hours ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
2 days ago
Current price of oil as of June 5, 2026
Personal Finance
Current price of oil as of June 5, 2026
By Joseph HostetlerJune 5, 2026
1 day ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.